SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Event Marketer
OCTOBER 16, 2024
For Sephora, it was just the beginning of a new global strategy that includes activating SEPHORiA in France, China, Brazil and the UAE this fall. The Atlanta event kicked things off in style at the historic Pullman Yards, which formerly operated as a repair site for cargo and luxury passenger railcars. We choose a [U.S.]
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