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Healthcare Events: Ideas for Every Size and Type

Attendease

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are the demographics of potential attendees?

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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. How has the value of CEUs evolved for your trade show or conference? The way we buy has evolved for both the B2B and B2C sectors.

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Sponsorship Revenue Ideas for Healthcare Events

Core-apps

Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018 , a majority of event planners are struggling to secure sponsors. Read the webinar recap below for 10 ideas to unlock sponsorship revenue through event technology.

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Q&A: 10 Minutes with Keri Ibbitson of Philips

Event Marketer

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Cost is one, for sure.

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Five Trade Shows and How They Grew

PCMA Convene

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

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2019 40 Under 40: Sam Edidin Jankowski, SmithBucklin

Connect Your Meetings

What I do: I help my client organizations create and implement strategic sales plans; identify exhibition, sponsorship and advertising opportunities; and develop and sustain long-term relationships with key decision makers and influencers in the vendor buyer community. Connect with Jankowski on Twitter. .

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Trade shows. From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. This year it offers its first all-digital show. AI in Healthcare Virtual Summit.

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