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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Brumark launched its Brumark Designer Portal that allows designers to visualize the company’s products, including XL Carpet and Flex Flooring, in their trade show and exhibit designs.

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Healthcare Events: Ideas for Every Size and Type

Attendease

Events are a critical channel for healthcare organizations to engage with their key audiences. From large-scale medical conferences to intimate seminars, events enable healthcare event planners to strengthen relationships, generate leads, and position their brands as thought leaders. What are the demographics of potential attendees?

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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. How has the value of CEUs evolved for your trade show or conference? The way we buy has evolved for both the B2B and B2C sectors.

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Roundup: 10 Things We Loved in Trade Shows in 2024

Event Marketer

One of our favorite perks of covering trade shows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. That matchas a given. Have a story idea? Want us to cover your booth?

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The Future of Trade Show Tech: AR is Coming

Core-apps

If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in trade show exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your trade show exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event.

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Sponsorship Revenue Ideas for Healthcare Events

Core-apps

Sponsorships are critical to the success of association events, especially within healthcare. To say getting healthcare attendees on the show floor is a challenge is an understatement. This is the perhaps the biggest challenge facing healthcare event organizers,” said Smyth. 1) Create Sponsored “Must-Visit” Areas.

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Five Trade Shows and How They Grew

PCMA Convene

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.