Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. There is great opportunity to expand here,” he said.

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Event Marketer

DECEMBER 20, 2024

In this episode, were going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans.

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GEVME

JULY 2, 2018

While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them. Luckily, the transformation of an event production landscape also brings many changes to the ways event sponsorships are built. What is an event sponsorship package?

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Agency: Wavemaker) Photo credit: Stephen Speckman TAO HOSPITALITY GROUP “Better-for-you” soda brand Poppi served as presenting sponsor of TAO Park City. pic.twitter.com/f3adIckJEw — George P.

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Event Marketer

MARCH 23, 2022

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty.

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Attendease

MARCH 5, 2024

Create event-related blog content Content marketing is an effective way to spread awareness about your organization’s opportunities without being too overt. 82% of consumers feel more positively about a company after engaging with their custom content, making content marketing a useful strategy for promoting upcoming events.

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Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. We wanted to bring the whole spectrum of golfers together.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on Event Marketer. 6, but that wasnt all that went down at The Fillmore. House of Revlon, open Feb.

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Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Smart Meetings

MAY 31, 2024

Gary Spencer and Erika Kauffman Gary Spencer (left) and Erika Kauffman (right), Highgate Real estate and hospitality management company Highgate expands its Hawaii leadership team with two new appointments. Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii.

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Event Marketer

NOVEMBER 20, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s Stream House. PEPSI CONQUERS FAN ENGAGEMENT AT THE ‘ COLA SSEUM’ With Paramount Pictures’ “Gladiator II” debuting on Nov. 19 at The Pepsi COLAsseum. And after a breakout premiere night on Nov.

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Event Marketer

DECEMBER 30, 2024

Following is a look at the experiential campaigns that caught your eye over the last 12 monthsEvent Marketer’s top 10 most-read stories of 2024. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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Event Marketer

JANUARY 30, 2025

So many of Sundances creative community are coming back year after year, so its important to us to constantly bring new excitement and energy to the festival, whether that be through our programming partnerships, special performances or the Acura House of Energy space itself, says Hundy Liu, marketing manager at Acura. Agency: George P.

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Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

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Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. At each stop, consumers can enjoy flavor-packed activities and free snacks. The best part?

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Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets. One day only.

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Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Golf has been picking up steam. It’s the No.

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Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses.

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Event Marketer

JUNE 21, 2024

Lauren Cleland, VP-Strategic Marketing, Visit Savannah and Visit Tybee Island Surprisingly Savannah: The Mobile Tour will make its way to 11 cities this summer. Brand ambassadors are on hand to answer questions, distribute insider’s guides and pralines, and deliver the city’s quintessential Southern hospitality.

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Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

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Event Marketer

NOVEMBER 22, 2022

Hubshman’s team is leaning into a “crescendo” strategy this year to enable experiences that seamlessly transition into one another throughout the day and into high-octane evening hospitality events. SPONSORSHIP. And there’s a lot on going on. In fact, the brand’s team is “behaving almost like curators and artists themselves.”. “In

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Prestige Events Magazine

OCTOBER 13, 2021

AOK Events’ research paper is based on feedback from a broad range of respondents with direct control of their company’s event budgets comprised of event & sponsorship, marketing & PR, procurement and learning and development departments.

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Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The lucky winner of Marriott’s season-long social media contest was treated to the ultimate hospitality experience. Stay tuned for more details on this year’s program.

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Event Marketer

JUNE 21, 2024

Lauren Cleland, VP-Strategic Marketing, Visit Savannah and Visit Tybee Island Surprisingly Savannah: The Mobile Tour will make its way to 11 cities this summer. Brand ambassadors are on hand to answer questions, distribute insider’s guides and pralines, and deliver the city’s quintessential Southern hospitality.

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Event Marketer

MARCH 27, 2023

We want to make sure that we’re creating opportunities to communicate our brand messages in a new way,” says Tonia Constable, vp of global marketing partnerships-sports, entertainment and brands at Marriott International. Marriott’s annual Super Bowl Sleepover experience has grown from an overnight stay to a multi-day affair.

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Event Marketer

SEPTEMBER 23, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms. To spread the word about Buttermilk Baby, Carvel and Berg Hospitality hosted a VIP launch event on Sept. We love the confidence.

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Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

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Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We

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PCMA Convene

MARCH 30, 2021

Wine, digital events and the hospitality industry – normally not a mixture you would find but as it turns out, it is a true recipe for success. Maria Dempsey , CMM, DES, CSW, Wine Educator and Director of Hospitality and Events for Gen7 Wines recently completed the Digital Events Strategist course , offered by PCMA. Here is her story.

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Social Tables

JANUARY 27, 2021

NEW Client Services Get all the support you want for your events because we know hospitality matters. Cvent CONNECT August 1-4 | Caesars Forum | Las Vegas Cvent CONNECT is one of the world’s top event technology conferences that brings together meetings, events, and hospitality professionals.

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Event Marketer

JULY 12, 2021

The move recognized the importance of the local residents, including hospitality industry and other essential workers, who help pull off the mega event each year. The post What We Learned About Hybrid Events From Two Weekends of Essence Fest appeared first on Event Marketer. Photo credit: Colin Miller.

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SmartMeetings

SEPTEMBER 21, 2020

But, the question behind paid or free isn’t just a monetization question—it ties into every step of the event marketing journey and has a major impact on long-term event and organizational strategy. Event marketers promote paid and free events differently. First, revenue is directly tied to the success of your event marketing.

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Event Marketer

JUNE 14, 2023

More than 301 million media impressions later, Bud successfully executed one of its most extensive integrated marketing- and influencer-focused hospitality programs to date—all in a country where drinking alcohol in public is illegal. Agencies: Octagon; WINK.

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GEVME

JUNE 13, 2018

Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Run marketing activities according to the schedule. Prepare and run post-event marketing activities. These can include onsite check-in, group registrations, automated email marketing, etc. Invest in paid ads.

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Prestige Events Magazine

MARCH 20, 2023

Through a collaboration with US based golf company, Stadium Golf Tour , sports marketing agency MAVERICK SPORTS + ENTERTAINMENT, the sponsorship experts, and the stadium, a new tour has been created that affords golfers the chance to play in some of the most iconic stadia in the world, including now, the home of England Rugby.

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