Smart Meetings

SEPTEMBER 29, 2022

His company is filling the gaps in specialty areas to support hospitality clients by hiring specialists. He shares an MGM Resorts pedigree with Dominguez and sold sponsorships for Chicago Bandits professional softball team in Illinois. The post Mike Dominguez’s Vision for Hospitality Restaffing appeared first on Smart Meetings.

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Hospitality Hotels Sports Sponsorships 245

GEVME

JULY 2, 2018

While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them. Luckily, the transformation of an event production landscape also brings many changes to the ways event sponsorships are built. What is an event sponsorship package?

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Sponsorships Tech Hospitality Conference 200

Event Marketer

DECEMBER 20, 2024

In this episode, were going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans.

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Event Marketer

OCTOBER 30, 2024

Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory. The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances.

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Marketing Entertainment 2024 Sponsorships 289

Event Marketer

MARCH 23, 2022

Enter the Comcast Business Pavilion, an original hospitality experience designed to fill the gap. “We More Hospitality Strategies: Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics. Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty. Agency: GMR Marketing.

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Hospitality Sponsorships 2021 Entertainment 327

Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Attendease

MARCH 5, 2024

360MatchPro’s guide to corporate sponsorships recommends adding information about reasons to support your event, sponsorship levels, and the benefits of each sponsorship tier. Sponsorship benefits often include event naming rights, inclusion in marketing materials, and social media shoutouts before, during, and after the event.

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Healthcare Social Media Sponsorships Hospitality 393

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. Photo credit: Cheryl Gerber/AP Content Services for TUMS SIRIUSXM AND PANDORA Country singer Chris Stapleton headlined SiriusXM and Pandoras exclusive concert on Feb. 6, but that wasnt all that went down at The Fillmore.

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Sports Apparel Sponsorships Hospitality 220

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Sponsorships Food and Beverage Sports 2021 312

Smart Meetings

MAY 31, 2024

Gary Spencer and Erika Kauffman Gary Spencer (left) and Erika Kauffman (right), Highgate Real estate and hospitality management company Highgate expands its Hawaii leadership team with two new appointments. Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii.

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Hospitality Tourism Hotels B2B 258

Event Marketer

SEPTEMBER 4, 2024

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

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2024 Sponsorships Fashion Food and Beverage 298

Prestige Events Magazine

JUNE 7, 2023

Checking-IN , the LGBT+ hospitality network, revealed its first 50 LGBT+ Hospitality Champions List last week, Wednesday 31st May at a reception at the InterContinental London Park Lane. Aisha Shaibu-Lenoir , Founder of Moonlight Experiences and a trailblazer in the travel and hospitality industry.

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Hospitality 2023 Food and Beverage Social Media 130

Event Marketer

NOVEMBER 20, 2024

To engage its audience of health care workers and industry VIPs before revealing the first episode, the brand provided a range of experiences that spanned professional massages, a hospital badge photo ID opportunity, complimentary merch and a special menu curated by NBCUniversal’s Bon Appetit Catering.

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Hospitality Tech Hotels Marketing 290

Event Marketer

DECEMBER 30, 2024

EM Takes a Rare Peek Inside Mercedes-Benzs Once in a Lifetime Masters Experience Theres no price tag on Mercedes-Benzs hospitality program at the Masters golf tournament. Indeed, its an experience that cant be boughtone that is only available to VIP customers and those who win an annual lottery.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience.

Hotels 245

Hotels Food and Beverage Sports Hospitality 245

Event Marketer

SEPTEMBER 6, 2021

Activating both on- and off-site, brands are vying for fans’ attention with technology, art, lounge spaces, immersive photo ops, hospitality plays and more. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

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2021 Food and Beverage Sports Hotels 359

Event Marketer

JANUARY 31, 2024

Agency: Wavemaker) Photo credit: Stephen Speckman TAO HOSPITALITY GROUP “Better-for-you” soda brand Poppi served as presenting sponsor of TAO Park City. Hospitality giant TAO activated a ski-themed, brand-rich activation spanning 23,500 square feet of space at Utah Film Studio. pic.twitter.com/f3adIckJEw — George P.

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Smart Meetings

DECEMBER 22, 2022

While travel numbers continue to grow, the events industry has been forever changed since Covid stopped the world in 2019 and giving back to the community is a priority for the travel, hospitality and event professionals as we enter the new year. The post Best of 2022: CSR appeared first on Smart Meetings.

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2022 Tourism Travel Insurance 246

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The lucky winner of Marriott’s season-long social media contest was treated to the ultimate hospitality experience. Stay tuned for more details on this year’s program.

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Sports Hospitality Social Media Sponsorships 246

Smart Meetings

JUNE 13, 2022

The $50 million program, called “Marriott’s Bridging The Gap,” was revealed at NYU International Hospitality Investment Conference on June 6. It aims to lower the barrier to entry for groups that have been historically disadvantaged in the fields of investment and hospitality in the United States and Canada.

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Hotels Financial Travel 2021 264

Event Marketer

MARCH 27, 2023

Yulitza Sosa graduated from Florida International University (FIU) in Miami with a bachelor’s degree in hospitality management and then went on to work as an event coordinator for a catering company. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

APRIL 18, 2024

More on Festival Sponsorship: How American Weed Co.’s TAO’S DESERT NIGHTS Tao Hospitality Group arrived at weekend one of Coachella with an invite-only “Desert Nights” festival afterparty located at an estate less than two miles from the grounds.

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2024 Marketing Food and Beverage Sponsorships 312

Event Marketer

JUNE 21, 2024

More on Hospitality: Seven Tourism-inspired Engagement Tactics Worth Exploring How Visit Savannah Broke a Single-day Foot Traffic Record in New York City Using authentic décor to immerse attendees. Adding extra layers of hospitality. Here, Cleland breaks down the top four insights and improvements they focused on this year.

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Hospitality Tourism Trade Shows Sponsorships 279

Event Marketer

JANUARY 30, 2025

Agencies: Intersport, lead agency; Frasca Hospitality Group, restaurant pop-up; FleishmanHillard, p.r.) Beyond the lounge, Chase partnered with Denver-based restaurant Tavernetta for a five-day culinary pop-up hosted at Courchevel Bistro. Also spotted in Park City: a small mobile unit parked downtown that housed a Chase Ink activation.

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2025 Entertainment Hospitality Marketing 270

Event Marketer

FEBRUARY 10, 2025

Across the mountain at high-traffic areas, including ski gondolas, trams and private booking services, winter sports lovers will encounter sampling opportunities, exclusive events and VIP hospitality, in addition to enhanced digital and OOH elements.

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Food and Beverage Fashion 2025 Retail 233

Event Marketer

NOVEMBER 22, 2022

Hubshman’s team is leaning into a “crescendo” strategy this year to enable experiences that seamlessly transition into one another throughout the day and into high-octane evening hospitality events. SPONSORSHIP. And there’s a lot on going on. In fact, the brand’s team is “behaving almost like curators and artists themselves.”. “In

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2022 Sponsorships Fashion 2021 246

Attendease

AUGUST 6, 2024

Look for opportunities to secure in-kind donations or sponsorships to offset some of your expenses. Check out these s trategies to increase event sponsorship and find more sponsors. Research and compare prices from multiple vendors to ensure you’re getting the best value for your money.

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Social Media Sponsorships Retail Venues 370

Prestige Events Magazine

OCTOBER 13, 2021

AOK Events’ research paper is based on feedback from a broad range of respondents with direct control of their company’s event budgets comprised of event & sponsorship, marketing & PR, procurement and learning and development departments.

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2022 Sponsorships 2021 Hospitality 240

Event Marketer

JUNE 21, 2024

More on Hospitality: Seven Tourism-inspired Engagement Tactics Worth Exploring How Visit Savannah Broke a Single-day Foot Traffic Record in New York City Using authentic décor to immerse attendees. Adding extra layers of hospitality. Here, Cleland breaks down the top four insights and improvements they focused on this year.

Hospitality 246

Hospitality Tourism Trade Shows Sponsorships 246

Event Marketer

MARCH 27, 2023

The value of sport sponsorships, when you think about the scale and the efficacy of resources and spend that you can get with them when you’re doing it the right way, is unmatched, in my opinion.” Marriott’s annual Super Bowl Sleepover experience has grown from an overnight stay to a multi-day affair.

Sports 246

Sports Sponsorships Retail Social Media 246

EventMB

AUGUST 23, 2024

Founded in 2008, Legends provides venue planning and project management, premium sales, sponsorship, hospitality, and merchandise services to many sports, entertainment, and attractions brands. After a competitive bid process, OVG replaced ASM at McCormick, the largest convention center in North America. They include Real Madrid.

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2008 Sponsorships Sports Hospitality 184

Smart Meetings

AUGUST 4, 2023

Her over two decades of marketing experience, with a specialization in hospitality, make her a strong leader to oversee strategic and innovative marketing at BWH Hotels and ensure teams across the company achieve their goals. In this executive role, Park will lead the company’s global marketing, brand strategy and communications.

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Sports Hotels Sustainability Hospitality 233

Event Marketer

MAY 2, 2024

From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on. Carve time for ideation. Think long-term.”

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2024 Marketing Trade Shows Sponsorships 317

PCMA Convene

MARCH 30, 2021

Wine, digital events and the hospitality industry – normally not a mixture you would find but as it turns out, it is a true recipe for success. Maria Dempsey , CMM, DES, CSW, Wine Educator and Director of Hospitality and Events for Gen7 Wines recently completed the Digital Events Strategist course , offered by PCMA. Here is her story.

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Hospitality Education Hotels Events 98

Attendease

APRIL 14, 2023

By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. For example, let’s say you’re trying to secure sponsorships for your upcoming event and want to send targeted messages to a variety of companies. Let’s begin!

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Marketing Sponsorships Speakers Events 195

Eventmobi

JUNE 11, 2018

They can also be branded so you can use them as a sponsorship source. One of my favorite examples that supported a social cause and engaged attendees was the Foundation for Hospital Art PaintFest. At this station, attendees could help paint beautiful murals that would be donated (at no cost) to hospitals.

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2018 Event Planning Speakers Sponsorships 189

Event Marketer

MARCH 14, 2024

Celebrating its 20-year partnership with the API, the brand welcomed cardholders into its exclusive (and literally elevated) hospitality area, the Mastercard Club. MASTERCARD CLUB It’s no surprise that presenting sponsor Mastercard showed out with the largest, most engaging activation.

Food and Beverage 279

Food and Beverage Apparel Sports Sponsorships 279