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15 Big, Bold Trade Show Ideas from EMS 2025

Event Marketer

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Person-agnostic tech helps with analysis and reporting.

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What’s Trending in Trade Show Exhibit Design in 2024

Event Marketer

As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. Sustainability Highlights With brands moving towards 2050 sustainability goals, making sustainable elements part of the trade show exhibit strategy is gaining ground. Have a story idea?

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Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25

Event Marketer

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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Exhibit Trends at HIMSS24: Scavenger Hunts, Gamification, Techy Coffee Bars

Event Marketer

Across the Orange County Convention Center’s miles of aisles, over 1,100 exhibiting companies showcased how their products, services and AI integrations can improve the digital health ecosystems of hospitals and medical centers. The flashing cups are always such a hit that the Service Express team brings them to every trade show.

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Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024

Event Marketer

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Event Tech Investment Tracker

EventMB

London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. A massive valuation of one of the largest event tech (and venue finding) vendors. May 17, 2022.

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The Future of Trade Show Tech: AR is Coming

Core-apps

If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in trade show exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your trade show exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event.