Event Marketer

MAY 23, 2024

As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation. We also wanted to make sure that travelers had a really good experience and that, of course, our hotel partners saw a business benefit. “We

Sponsorships 306

Sponsorships Travel 2024 2023 306

Event Marketer

SEPTEMBER 4, 2024

IHG IHG checked in to its sixth year as the official hotel partner and hotel loyalty program of the US Open with a brand-new slate of fan experiences , much of which took place off-site. Consumers could book the room for a max of two nights during the US Open main draw. At IHG’s Grand Slam Social event on Aug.

2024 294

2024 Sponsorships Fashion Food and Beverage 294

Event Marketer

JUNE 1, 2022

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships.

Sponsorships 350

Sponsorships 2014 Social Media 2021 350

Event Marketer

NOVEMBER 20, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s Stream House. PEPSI CONQUERS FAN ENGAGEMENT AT THE ‘ COLA SSEUM’ With Paramount Pictures’ “Gladiator II” debuting on Nov. 19 at The Pepsi COLAsseum. Brat Summer, it seems, lives on.

Hospitality 289

Hospitality Tech Hotels Marketing 289

Event Marketer

FEBRUARY 13, 2025

At last years Super Bowl LVIII in Las Vegas, PepsiCo took over the sidewalk area in front of the New York-New York Hotel & Casino with its Chip Strip , one of the weekends most popular pop-up experiences. After all, who could pass up the chance to get married by Chester Cheetah in the Cheetos Chapel?)

Food and Beverage 252

Food and Beverage Hotels Event Marketing Marketing 252

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

Hospitality 258

Hospitality Tourism Hotels B2B 258

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on Event Marketer. 6, but that wasnt all that went down at The Fillmore. Agency: LaFORCE, p.r.)

Sports 199

Sports Apparel Sponsorships Hospitality 199

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

Hospitality 246

Hospitality Hotels Sports Sponsorships 246

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

Hospitality 245

Hospitality Hotels Sports Sponsorships 245

Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

Sports 310

Sports 2024 Sponsorships Entertainment 310

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability.

Trade Shows 290

Trade Shows Healthcare Sustainability Sponsorships 290

Event Marketer

SEPTEMBER 11, 2023

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

Food and Beverage 319

Food and Beverage Retail 2022 Sponsorships 319

Event Marketer

JANUARY 14, 2025

KOHLERS ICE BATH Kohler activated at the Design Miami art fair with a social wellness experience hosted at the Miami Beach EDITION hotel, where its forthcoming Ice Bath by Remedy Place product became the star of the show. Then on the morning of Dec.

Food and Beverage 299

Food and Beverage 2024 Fashion Travel 299

Event Marketer

NOVEMBER 6, 2023

MEANINGFUL SPONSORSHIPS Capital One and Amazon didn’t just slap their logos on the summit to fulfill their sponsorships; they rolled up their sleeves and delivered purposeful experiences that directly benefitted Black women and Black-owned businesses. A yoga class followed by a health and wealth conversation kicked off the event.

Sponsorships 324

Sponsorships 2024 Financial Education 324

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 113

Sponsorships Government 2023 Sustainability 113

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. He has received an honorary doctoral degree from Northwood University in Midland, Michigan.

Sports 233

Sports Hotels Sustainability Hospitality 233

Smart Meetings

JUNE 27, 2023

But entering a new relationship with a hotel usually comes with a detailed contract of agreements and stipulations. State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Hotels want to make up for lost time, lost money.

Negotiating 231

Negotiating Contracts 2026 Hotels 231

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly.

Sports 241

Sports Sponsorships Retail Social Media 241

Prestige Events Magazine

AUGUST 29, 2023

Exclusive Collection, the UK’s first B Corp certified hotel brand, is celebrating its upcoming two years as part of the B Corp movement with a new initiative for corporate and agency planners. Stephanie Hall, group sales and marketing director for Exclusive Collection, comments: “We’re very proud to be part of the B Corp movement.

2024 130

2024 Hotels Sponsorships 2022 130

Event Marketer

MARCH 15, 2023

“We’re trying to infuse creativity into helping solve both consumer and customer problems in everything that we do,” says Todd Allen, vp-global marketing at Budweiser. “We’re We’re very much an inclusive brand and want to ensure that we’re giving a global stage to anyone that deserves the opportunity. Agency: FCB New York.

Sponsorships 244

Sponsorships 2023 Hotels Marketing 244

Event Marketer

JUNE 21, 2024

“We have a lot of giveaways across all 11 cities—everything from hotel stays to etched wine glasses or Savannah watercolor kits… This allowed [our small businesses] to have some representation with a minimum of 10 items. We covered the shipping costs; they just had to provide the items.”

Hospitality 279

Hospitality Tourism Trade Shows Sponsorships 279

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Between parking, mileage, airfare, taxis, hotel room nights, meals, and per diems—travel expenses can add up. Telling people about the event is a big portion of the budget to consider.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Smart Meetings

MARCH 3, 2023

The latest Smart Meetings webinar explored Virginia Beach, and was led by Sally Noona, director of convention sales and marketing for Virginia Beach CVB, and Carey Goryl, CEO of the Association and Advancing Physician and Provider Recruitment (AAPPR), who shared tips from their experience planning an event in a second- or third-tier city.

Sponsorships 237

Sponsorships 2023 Travel Hotels 237

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

2023 221

2023 Food and Beverage 2022 Transportation 221

Attendease

DECEMBER 23, 2019

That includes marketing communication prior to the event as well as interactions during and after the event is over. In 2020, brands plan to invest launch events as marketing stations. Consider offering sponsorship packages to cover the cost of the party so you can provide the fun without spending extra. Face-to-face time.

2020 243

2020 Event Apps Social Media Travel 243

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Eventmobi

OCTOBER 6, 2022

Strong Marketing to Create Buzz. Temporary pop-up event venues are a perfect fit for guerrilla marketing events as they generate a lot of buzz by seemingly appearing out of nowhere. At one time, hotels were concerned that pop-up events might compete with their offerings. Strong Marketing. Smooth Logistics.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.

Sports 246

Sports Hospitality Social Media Sponsorships 246

Event Marketer

JUNE 21, 2024

“We have a lot of giveaways across all 11 cities—everything from hotel stays to etched wine glasses or Savannah watercolor kits… This allowed [our small businesses] to have some representation with a minimum of 10 items. We covered the shipping costs; they just had to provide the items.”

Hospitality 246

Hospitality Tourism Trade Shows Sponsorships 246

PCMA Convene

APRIL 28, 2020

As for pricing sponsorships: This appears to be the Wild, Wild West right now. Meaning there is excess capacity here, or cases where a whole new set of skills are required. … [Is] someone who is great at managing hotel contracts or setting the perfect food menu, etc., [in You have these rock-star meeting planning employees.

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

Attendease

SEPTEMBER 18, 2024

Look inside your organization to assemble a cross-functional team , leveraging diverse skill sets from marketing, ops, finance, and other relevant departments. EventUp Planner has intuitive marketing automations designed to make your life easier by minimizing repetitive tasks. Email marketing getting you down?

Management 195

Management Sponsorships Event Management Events 195

Event Marketer

MARCH 1, 2024

While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz.

2024 237

2024 Education Tech Hotels 237

Event Marketer

JUNE 14, 2023

As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it The BudX Hotel was a breeding ground for branded content and included a dedicated production studio where creators produced and shared content in real time. Every last corner of the hotel was branded and teeming with shareable moments.

Sports 238

Sports Fashion Hotels Hospitality 238

Smart Meetings

JUNE 28, 2024

MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track. How can meeting professionals get creative to save costs while preserving impact?

Food and Beverage 187

Food and Beverage 2030 2024 Negotiating 187

Smart Meetings

DECEMBER 22, 2021

Then he counted backward three months to ensure he had time to market and deliver wine to attendees before the big day. What does sponsorship look like? What does sponsorship look like? Next came the big questions: What is the board commitment? What will the journey entail? What feelings should the environment evoke?

Meetings 264

Meetings 2022 Tech Sponsorships 264

Eventmobi

NOVEMBER 2, 2023

We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. Examples include advertising, management fees, registration, sponsorship, etc.

Conference 195

Conference Sponsorships Speakers Advertising 195