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Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. We appreciate your support.
In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.
In 2022, Eventurous decided to take the leap and shout about their decade long sustainability efforts, in aim of inspiring others to achieve their own green goals. Since, this small but mighty agency has been recognised as experts in sustainable events, going on to win two Sustainability Awards in 2024 alone.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. percent of the waste evaluated was properly diverted from the landfill, according to Brian Bollinger of Sustainable Investment Group, the Convention Center’s LEED consultant.
Salem brings with him over two decades of exemplary leadership in the hospitality industry and joins from Tewinbury Farm Hotel where he was Operations Director for the past 13 years. CJ Alves, Head of Sales, Events and Marketing at 30 Euston Square, adds: “We are delighted to welcome Salem Retibi to the team.
As a hotel sales manager, your goal is to fill rooms, book meeting spaces, and bring in new clients. But with so many options in todays market, how can you stand out and attract more business? Use Technology to Your Advantage Technology plays a huge role in how people book hotels today. We appreciate your support.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. On March 18, the beer brand, which has a long history of sustainable practices tied to the natural ingredients used in its products, unlocked the doors to its eco-protected property.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Highlighting these features in your marketing efforts can make a significant difference. Understand Your Target Audience: Who Are Meeting & Event Planners?
Exclusive Collection, the UK’s first hotel company to achieve B Corp certification, has released its latest Impact Report detailing the group’s actions, initiatives and outcomes from 2023-2024. Our wonderful hotel teams have achieved so much in the past year. Exclusive Collection was founded in 1981.
Its worth noting, however, that this covers roundtrip flights and onboard meals onlyaccommodations must be booked upon arrival, though Scandinavian Airlines does provide hotel partner options. The overwhelming appeal is likely behind the doubling of cost for each traveler from 30,000 EuroBonus points in 2024 to 60,000 points this year.
Sabre and Internova Travel have released a new offering to the market that is worth looking over. Respondents particularly valued AI’s ability to simplify flight choices (37%) and hotel selection (35%). Looking for a better booking platform to line up group travel? Wondering about the future long-term impacts of the travel sector?
Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.
A luxury Wiltshire hotel, spa and golf resort has appointed two highly experienced professionals to its top management team as part of its ongoing commitment to enhancing the guest experience and solidifying its reputation as a premier resort. We have some excellent people in place to deliver this.
As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.
Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. As part of its efforts to educate its employees, clients and industry, the company created a list of seven sustainable action areas.
Hospitality in Toronto is placing sustainability front and center “How serious does this city take sustainability?” Toronto, the fourth largest city in North America, is a city deeply focused on sustainability and currently growing at a rapid pace, in its urban and nature-based development. (A In short, Toronto’s answer: Very.
by Laura Cherrington, Director of Sales and Marketing at Billesley Manor Hotel and Spa As we embark on the cusp of a new year, the corporate events landscape finds itself on the brink of a transformative journey – one defined by the commitment to sustainability.
As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. Here are five proven strategies to help you market your outdoor spaces, attract bookings, and elevate your revenue potential for the 2025 season.
We also need continued government backing for business tourism, particularly through destination marketing and international event attraction. While some businesses will be exempt from forthcoming rate increases, many larger hotels, including those within the Leonardo Hotels portfolio, are expected to fall outside these exemptions.
Copper Box Arena, one of London’s high profile multi-use event venues, has announced a new strategic partnership with The Stratford Hotel, a luxury accommodation and hospitality destination. Our hotel is perfectly suited for group stays, making us an ideal choice for teams and event attendees.
Louisa Watson, Director of Marketing at Wyboston Lakes Resort and Sustainability Director of beam has been recognised as Sustainability Industry Champion at the prestigious Greengage Sustainability Awards. It’s also great credit to our whole team that the venue has again been recognised for its sustainability initiatives.”
Hotels, CVBs, and destinations looking to attract more group business, need to understand the top pain points of meeting planners. By aligning your marketing efforts with their needs, you can position your property or destination as their go-to choice. Reliable internet, A/V capabilities, and streaming options are non-negotiable.
Astra Hotel Seattle. In Seattle’s South Lake Union neighborhood, Astra Hotel Seattle by Marriott Tribute Portfolio is open and ready for reservations. As with many modern hotels, Astra Hotel Seattle offers multiple dining options for its guests. Technology is at the forefront of Astra Hotel Seattle’s offerings.
With attention to detail and an open mind, it is possible to run a more sustainable event without blowing your budget on pricey “green” alternatives. Affiliate your event with hotels that have their own sustainability programs in place. Educating Attendees on Sustainable Best Practices. Here’s how to do it.
As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners.
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
The past few years saw over 70% of hotel staff in the United States and United Kingdom furloughed or laid off while hotels were closed. If hotels are to meet this demand, they need to incentivize people to work for them. Hotels have started offering remote and hybrid jobs to draw more people to a position. will be remote.
The Mercure Manchester Piccadilly Hotel is pleased to announce a significant partnership with Invisible Cities Manchester, a social enterprise that empowers individuals who have experienced homelessness by training them to lead unique, personalised walking tours in various UK cities, including Manchester.
Palmer was soon apron-deep in projects in the area, applying his local-done-well aesthetic to hotels, opening Hotel Healdsburg (paired with his award-winning Dry Creek Kitchen), then sustainable h2hotel, and most recently Harmon Guest House. They are well-appointed, but not the most expensive in the market.
Field Marketing Events Are on the Rise: Smaller, localized events are gaining popularity for their agility and relevance. Sustainability is Top of Mind: More programs are being built with environmental and social impact in mind. From carbon offsets to local sourcing, sustainability is no longer optional.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Holograms as Speaker Catcher “The No. You can make it AI to search the web….
Demonstrating its commitment to leading the industry on climate action and providing sustainable travel experiences for guests, The Belfry Hotel & Resort, in West Midlands, has officially achieved EarthCheck Benchmark Bronze status.
While people love spending their time in such places, the organizers do not really place sustainability as the anchor of organizing such events. The concept of sustainability has been around for a long time but now it has become the need of the hour so that each one of us can do our bit in making an impact on the environment.
The regional awards saw over 1200 delegates from businesses across Birmingham and presented 12 awards covering an array of categories such as Wellbeing, Sustainability, Contribution to the Community, People and Development, Manufacturing, Sales and Marketing, Technology and Innovation, Third Sector and Training and Education.
Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. So we rounded up seven ideas to add to your experiential strategy, each inspired by destination marketing tactics.
With attention to detail and an open mind, it’s possible to run a more sustainable event without blowing your budget on pricey “green” alternatives. How to Run a Sustainable Event: 6 Tips Ready to make your events greener without breaking the bank? Plan your event with sustainability in mind from the jump Planning is your superpower.
With attention to detail and an open mind, it’s possible to run a more sustainable event without blowing your budget on pricey “green” alternatives. How to Run a Sustainable Event: 6 Tips Ready to make your events greener without breaking the bank? Plan your event with sustainability in mind from the jump Planning is your superpower.
Carl Rogers and Biljana Djokovic Carl Rogers (left) and Biljana Djokovic (right), Delta Hotels Orlando Celebration Delta Hotels Orlando Celebration makes two new leadership appointments. Djokovic is appointed as director of sales and marketing. Regis Bal Harbour Hotel. Rogers takes on the role of general manager.
And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. percent increase in hotel rates. Those able to travel freely are combining remote work with longer leisure trips. degrees Celsius,” Reuters reported.
It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Keri Ibbitson: Event sustainability.
Sustainability specialists, Greengage Solutions announced the winners of their 2024 Sustainability Awards at its annual sustainability conference held at the QEII Centre on 11 January.
Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
Edouard Grosmangin Edouard Grosmangin, Rosewood Hotels & Resorts Grosmangin is appointed to the role of regional vice president for Mexico and South America at Rosewood Hotels & Resorts. Smith brings over 15 years of experience to her new role as director of sales and marketing.
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