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London hotel group, The Wesley, has recently achieved ECOSmart gold Accreditation following an in-depth examination process that was conducted by Greengage, an organisation that supports hospitality businesses on their individual sustainability journeys.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. We appreciate your support.
London Hotel Group, The Wesley, has two sustainable hotels based in Camden and Euston, that serve as the perfect location for delegates looking for a corporate event, training, conference or meeting space in Central London. For more information on conferences and away days at The Wesley hotels, visit www.thewesley.co.uk/the-wesley-euston/meetings-events/
For hotel sales managers, this trend presents both an opportunity and a challenge: to rethink traditional strategies and create innovative solutions that cater to this growing segment of smaller, frequent meetings while maintaining profitability and service excellence. Flexible Space Utilization A modern hotel venue must be versatile.
The effects have rippled across the community, touching everyone from hotels, restaurants and event venuesand their hardworking staffto families and individuals who have lost their homes and nearly everything they own. Shore Hotel Location: 1515 Ocean Ave, Santa Monica, CA 90401 Offers: Emergency wildfire discounts for evacuees.
The brand will activate with the university’s Purdue Brand Studio agency at Circle Centre Mall, Saturday and Sunday (a 10-minute walk from Lucas Oil Stadium), offering a makerspace with a friendship bracelet-making station featuring hidden messages, a socialmedia photo background activation, sampling, and tote bag printing.
The process involved interviews with The Wesley employees, and a close analysis of the hotel group’s key performance indicators and steps to create and ensure the best possible environment for its workforce. We had an incredible 91% response rate during the IIP assessment, which is a remarkable achievement.
The stunt had socialmedia users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Photos: Courtesy of Evolution Fresh FORD REVS UP A HOTEL FOR ITS EMPLOYEES Everything old is new again. Today, it functions as a hotel designed for Ford employees and their guests.
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top event socialmedia platforms.
It might seem daunting with everything else you’re managing, but with socialmedia, it’s a lot easier than you think. Driving engagement and buzz around your event will ultimately drive registrations, so let’s go through some best practices on how to use socialmedia in your promotional marketing strategy.
—Elizabeth Money, SVP-Brand and Creative, BÉIS The BÉIS Hotel offered consumers the chance to interact with the brand’s products in a travel-themed setting. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. in July and then heading to Vancouver in August.
The past few years saw over 70% of hotel staff in the United States and United Kingdom furloughed or laid off while hotels were closed. If hotels are to meet this demand, they need to incentivize people to work for them. Most brands have socialmedia managers to keep the company in the public consciousness.
Imagine that a hotel is your best friend whos had a little too much fun at the party, and now they’re texting you about why you should book a stay. Hotels can use this playful style to make emails, socialmedia posts, and ads feel personal and exciting. Text your squad.
With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging socialmedia. By partnering with travel-related newsletters, hotels can share promotional offers, highlight unique amenities, and encourage bookings.
As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. Outdoor spaces offer a natural advantage and provide the perfect foundation for hotels to market themselves as eco-conscious options.
Maarten Beach Resort & Spa , Marriott’s first-ever international luxury hotel in Sint Maarten. He is known for his results-oriented expertise in hotel openings, leadership development and financial management. Todd Reichelt Todd Reichelt, JW Marriott St. He will oversee all operations and business strategy at the resort.
Laura Orfield Laura Orfield, The Junto Orfield is appointed as director of commercial strategy for The Junto , an independent lifestyle brand hotel, in Columbus, Ohio. He has worked with Hyatt Hotels & Resorts for over 35 years, across 13 hotels and spent five years in its corporate offices.
This is your chance to rate suppliers who partner with you to elevate the meetings experience based on a range of amenities from the most all-inclusive hotel to the best CVB/DMO.
This is your chance to rate suppliers who partner with you to elevate the meetings experience based on a range of amenities from the most all-inclusive hotel to the best CVB/DMO. All votes must be submitted by Friday, March 21st to be considered valid entries in the contest.
Hotel Gotham Newcastle – located in the old Fire and Police Station on Pilgrim Street – is appealing for memories and stories to help connect the hotel with its past. As the latest chapter in its story, Hotel Gotham Newcastle honours its rich past while embracing the future.
Hotels now offer smart toothbrushes, planes give you access to Wi-Fi and the notion of cryptocurrency has taken off. Learn How to Use SocialMedia. It cannot be said enough: Socialmedia is crucial when it comes to events nowadays. So, it’s of the utmost importance to learn how to utilize all forms of socialmedia.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and socialmedia apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Socialmedia is their preferred form of entertainment.
Throughout his career, he has managed numerous hotel portfolios and successfully led operations in various California hotel communities. Along with expertise in corporate travel events and hotel contracting, he brings a passion for community service. Dringham enters as director of marketing.
If most of your guests are staying at one hotel, communicate the changes to your contact there. Take Advantage of SocialMedia. While we wouldn’t recommend relying solely on socialmedia, it can be a useful tool for contacting your younger guests. Use Available Staff. Use the Internet.
Most recently serving as hotel manager at the same property, Okuna was a driving force in elevating guest experiences at Pink Palace of the Pacific and leading key multi-hotel initiatives across Marriott’s Waikiki Collection. She brings over 25 years of experience in hotel sourcing, meeting planning and onsite meeting assistance.
Kenya Hardaway, SVP-Integrated Promotions, FX Nobu Hotel guests were treated to in-room drops of a “Shōgun”-branded gift box with Japanese snacks. Hotel guests checking in from Feb. Actors from the series participated in content used to promote “Shōgun” on socialmedia and give fans an inside look at the making of the show.
Generation Z is entering the workforce, and its eyes are on the hospitality industry, according to a new study by American Hotel & Lodging Educational Foundation. Gen Z, defined as those born between the years 1995-2010, is the largest age group in the United States, estimated at about 61 million.
Ingrid Chen Ingrid Chen Rosewood Hotel Group appoints Ingrid Chen as vice president of brand strategy and marketing. She will draw on over 20 years of experience in global brand development and marketing to oversee the group’s marketing, socialmedia and partnerships across their four brands. Regis Hotels and Greenhouse Spas.
shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 socialmedia influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups. –Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept.
It’s important to have socialmedia pages for your business. But an under-utilized, yet very necessary, socialmedia network is LinkedIn. LinkedIn is useful for networking with fellow planners, hotel managers, past clients—anybody you have worked with or would like to begin a conversation with. Answer these there.
The following day, the brand activated the installation in another hot spot, in Venice Beach across from Hotel Erwin. million impressions including press, socialmedia and physical interactions. Featuring a branded Airstream trailer and a set of colorful backdrops, the activation on March 11 traveled to one of L.A.’s
Take time to… Have a Good Breakfast Have breakfast delivered to your suite, either from the hotel or a nearby restaurant and enjoy a meal with your maids before you all get ready for the day. Take time to… Unplug Say goodbye to the ‘gram today and disconnect from socialmedia.
Agency: 15|40) PRIME VIDEOS ESCAPE Its hard to know where to begin describing Prime Videos colossal takeover of Hotel San Jos from March 7-8 with its Escape With Prime event. from March 8-9 was the physical manifestation of the brands socialmedia gallery of the same name.
Mix up your Vegas experience with new hotel amenities and a revived brand. Plaza Hotel & Casino Expands. Multiple additions will expand Plaza Hotel & Casino’s dining, drinking and gaming options. Next door, Plaza Hotel & Casino is opening downtown Vegas’ first smoke-free, socialmedia-friendly gaming room.
A Renewed Group Focus “Just hold the contracted meetings that are on the books and minimize the cancellations that have occurred in prior years due to the pandemic, economic uncertainty and a general reluctance to hold in-person meetings,” said Dan Piotrowski, senior vice president of operations for Omni Hotels. “If
Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and socialmedia hook-ups. Travel Tech: Biorecognition could eliminate lengthy screening lines at airports.
Socialmedia amplification was another essential piece of the strategy. Originally, the partnership was a pretty straightforward—distribution in Marriott’s hotels. Ahead of the activations, Showtime published footage from the suites.
Neen James Only by personalizing, offering exclusive activities and sharing your unique compelling message on socialmedia, will you build a brand that people will remember. The bottom line: “Hotels will probably be fine during the next financial downturn, but they will be looking to groups and the power of ‘blended trips’ to grow.”
cities, supported by a dedicated socialmedia strategy and cause marketing efforts. A stay in the fully loaded hot dog RV , called the Wienie-Bago, was earned by sweepstakes winners, who were treated to basic hotel amenities, a kitchenette, a flat-screen TV and a view of the Wienermobile itself, parked right next door.
Hotel sales, banquet and private event managers know what it’s like to work under pressure. Olivia Isquith, Event Manager at Hotel Salem (part of the Lark Hotels group), knows this well, having worked in hotels that didn’t have a smooth system for managing event bookings and sales. Planning Pod can help.
The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If 60 percent of travelers post on socialmedia daily. Tod Maffin.
This makes it easier for those of us who love live-tweeting events as a means of taking notes and sharing key takeaways with our socialmedia followers. What’s At Stake. Remember that customer experience includes every single interaction a customer has with a brand.
Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in socialmedia moments and even leave personal tribute messages to the artist. In addition, considering the nature of the pop-up, audio-centric activations were an important part of the experience. Agency: Engine Shop.
Hermes has hiring power at Coastal Collection, which encompasses The Resort at Pelican Hill , Fashion Island Hotel and Hotel Irvine. Each of our hotels is unique and designed to accommodate a wide variety of meetings,” he says. And if we deliver this well, they might tell a colleague or post on socialmedia.
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