article thumbnail

Inside AARP’s Rolling Stones Tour Sponsorship: ‘Lightning in a Bottle’

Event Marketer

Among “cheeky” headlines on the sponsorship: “Mick Jagger Hints He May be Ready to Embrace Old Age by Letting America’s Biggest Organization for the Elderly Sponsor the Rolling Stones’ Upcoming Tour” ( The Daily Mail ) and “The Rolling Stones’ Boomer Superfans Crashed AARP’s Website.” ( The Philadelphia Inquirer ).

article thumbnail

How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality

Event Marketer

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

article thumbnail

Mercure Manchester Piccadilly Hotel Becomes Exclusive Partner with Invisible Cities

Prestige Events Magazine

The Mercure Manchester Piccadilly Hotel is pleased to announce a significant partnership with Invisible Cities Manchester, a social enterprise that empowers individuals who have experienced homelessness by training them to lead unique, personalised walking tours in various UK cities, including Manchester.

Hotels 130
article thumbnail

Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four

Event Marketer

Theyre getting creative with their sponsorships and on-site activations to tap into a diverse fanbase made up of families with young basketball players, Gen Z college students and devoted alumni who fly in to watch their team play.

2025 199
article thumbnail

Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events

Event Marketer

Agency: CNC Agency) A Venue Partner Suited to the Experience CBS hosted both of its overnight events in partnership with AutoCamp, a hotel company that provides Airstream trailers for rent around popular recreational areas and national parks. Everyone was so excited to be there, and the screening was fun for people.

article thumbnail

Targeting Golf Fans, Hilton Plants a Luxury Hotel Pop-up on the Green

Event Marketer

It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. We are looking into the opportunity to take this hotel room to other places that you might not normally see one available,” says White. Who knows where we’ll take it next?”

Hotels 242