Remove Hotels Remove Sponsorships Remove Trade Shows
article thumbnail

Q&A: 10 Minutes with Keri Ibbitson of Philips

Event Marketer

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention? Cost is one, for sure.

article thumbnail

Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate

Event Marketer

Considered taboo by many brands, restrooms are still an unexpected place to activate, especially at trade shows and business events, and yet they can prove a unique space to create memorable moments and impressions and impact the overall event experience. The trick, of course, is to get it right.

article thumbnail

Visit Savannah Offers Four Lessons Guiding its 11-City Summer Mobile Tour Strategy

Event Marketer

“We have a lot of giveaways across all 11 cities—everything from hotel stays to etched wine glasses or Savannah watercolor kits… This allowed [our small businesses] to have some representation with a minimum of 10 items. We covered the shipping costs; they just had to provide the items.”

article thumbnail

Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. Expenses for exhibitors at association trade shows have increased significantly while corporate marketing budgets have remained flat. in group hotel rates, with a 7.8%

2023 221
article thumbnail

Five Trade Shows and How They Grew

PCMA Convene

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

article thumbnail

Solving for Pricing, Sponsorships, and Skills Challenges When Going Digital

PCMA Convene

As for pricing sponsorships: This appears to be the Wild, Wild West right now. One of our clients recently pivoted their large trade show, very quickly, to a virtual meeting — in two weeks. Sponsors and exhibitors are finding letting go of their long-term behaviors challenging.