Event Marketer

OCTOBER 14, 2024

We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Partners: GES, Converse Marketing People profiles, story pitches and all other trade show coverage: Send us a note.

Trade Shows 290

Trade Shows Sustainability Tech 2024 290

Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Highlighting these features in your marketing efforts can make a significant difference. Understand Your Target Audience: Who Are Meeting & Event Planners?

Hospitality 130

Hospitality Marketing Social Media Advertising 130

Prestige Events Magazine

DECEMBER 4, 2024

Award winning central London venue 30 Euston Square has joined Unique Venues of London (UVL), the marketing association of over 80 unusual event venues from around the capital. CJ Alves, Head of Sales, Events & Marketing at 30 Euston Square, comments: “We’re really pleased to be joining Unique Venues of London.

Venues 264

Venues Speakers Marketing Meetings 264

Prestige Events Magazine

OCTOBER 22, 2024

Elevating the resort’s commercial success, she will unite the sales, revenue, resort desk, and marketing teams under one cohesive, purposeful and inspiring strategy. For more information, please visit: [link].

Hotels 264

Hotels 2025 2022 Hospitality 264

Event Marketer

OCTOBER 14, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes. After pinpointing the underserved markets, Wendy’s revved up a fleet of “Frosty Fix” ice cream trucks and parked them outside McDonald’s locations where ice cream was unavailable.

2021 298

2021 Marketing Travel Event Marketing 298

Prestige Events Magazine

JANUARY 6, 2025

CJ Alves, Head of Sales, Events & Marketing at 30 Euston Square, commented: “At 30 Euston Square, we are committed to making a positive impact in our community. For more information about hosting an event at 30 Euston Square or contributing to these initiatives, contact the team at 30eustonsquare@searcys.co.uk

Venues 263

Venues Marketing Events 263

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Social Media Advertising B2B 264

Prestige Events Magazine

OCTOBER 10, 2024

The transport company will also sponsor one of the MIA’s popular miaConnect agent events while information on Avanti West Coast’s dedicated business services will be available to members via its website and newsletters.

Meetings 264

Meetings Transportation Sustainability Travel 264

Prestige Events Magazine

DECEMBER 4, 2024

.” Joana Neves, Sales Manager at Luxe Lisboa Park, shares the enthusiasm for this new partnership: “We are thrilled to announce our partnership with Vine Tree Connections to strengthen our position in the UK MICE market.

Hotels 251

Hotels Hospitality Corporate Events Venues 251

Event Marketer

NOVEMBER 14, 2024

Lastly, at a merch station, attendees who entered their information into a data-capture form received an ION “It’s on” tote bag and an NWSL scarf. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat The post Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up appeared first on Event Marketer.

Sports 312

Sports Sponsorships Advertising 2024 312

Eventmobi

JANUARY 7, 2025

But they only succeed if you get your target audience through the door, making effective event marketing particularly emailcrucial to your success. In this guide, well review how to harness email marketing leading up to your event. High-quality subject lines for pre-event marketing emails are: Personalized. Action-oriented.

Social Media 195

Social Media 2014 Entertainment Marketing 195

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Prestige Events Magazine

DECEMBER 18, 2024

Savoy Place will open its doors to over 110 companies from more than 35 countries when the global TV industry descends for the multi-genre content market and networking event. For more information, please visit: [link]. This is as well as distributors from Fox Entertainment Global, FilmRise, PBS Distribution, and many more.

Venues 258

Venues Entertainment Hotels Marketing 258

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Some of our hotel partners have started to use it in their lobby so that someone can pre-load information,” Cameron says. Holograms as Speaker Catcher “The No. How do they learn?

Speakers 246

Speakers Technology Trade Shows Events 246

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

Prestige Events Magazine

FEBRUARY 24, 2025

Well then convert ourselves to a Kitchen Disco for more informal networking, concludes Jo. The Kitchen Disco will take place on the stand in partnership with stand designers and creators Leopold Marketing and The Delegate Wranglers.

Venues 255

Venues Banking Sponsorships Education 255

Prestige Events Magazine

JANUARY 20, 2025

Technology a double-edged sword: While technology is a powerful enabler of accessibility and inclusion, overuse can fragment attention and reduce information retention. were introduced by Somerset Houses Luci Sorrell, Head of Sales, Commercial Events and Rali Nenova, Sales & Marketing Manager, before Peter Mandeno, Ph.D.,

Tech 264

Tech Corporate Events Technology Events 264

Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

Apparel 294

Apparel Fashion Social Media Travel 294

Smart Meetings

APRIL 8, 2025

Gaudini, who has worked for major companies like Google and Amazon Web Services, shares her insights through practical advice and personal stories, making the book both informative and enjoyable. At just 204 pages, its packed with helpful information without being overwhelming.

Event Planning 217

Event Planning Financial Event Management Insurance 217

Attendease

NOVEMBER 1, 2024

Before Since registration is likely one of your main priorities before your events, the main place to tell stories is in your marketing content. Infuse storytelling into all of your event marketing materials, including: Your website. Social media.

Social Media 195

Social Media Events Entertainment Marketing 195

Prestige Events Magazine

APRIL 24, 2025

Leading hospitality industry charity, Hospitality Action , has launched an enhanced version of its market-leading Employee Assistance Programme (EAP), featuring a wealth of new features to better support hospitality employees. For more information on Hospitality Actions Employee Assistance Programme, visit [link]

Hospitality 208

Hospitality Marketing 208

Prestige Events Magazine

NOVEMBER 27, 2024

Can you confidently talk about the future of event marketing? Potential speakers can find all the information they need in our extensive list of FAQs that have been carefully designed to support applications. Are you bursting with top tips for improving well-being in the industry? Have you got the handle on hybrid?

2025 264

2025 Meetings Education Speakers 264

Smart Meetings

JANUARY 14, 2025

21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. We urge everyone to stay informed and follow all warnings and evacuation orders from first responders. Stay informed and stay safe. Postponed Events: ACE Eddie Awards Mammoth Film Festival Critics Choice Awards (moved to Jan.

Meetings 245

Meetings 2025 Tourism Hotels 245

Event Marketer

OCTOBER 28, 2024

HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. They absolutely can.

Event Tech 254

Event Tech Tech 2025 Negotiating 254

Prestige Events Magazine

OCTOBER 29, 2024

It is highly customisable per our clients’ needs which is rare in the market. For more information, visit www.envoku.com We have refined Envoku with decades of expertise and audience insights, ensuring it delivers exceptional value.

2025 264

2025 Social Media Sustainability Management 264

Prestige Events Magazine

FEBRUARY 25, 2025

UK based RX is one of the worlds largest global exhibition and trade show organisers, delivering over 400 events annually in 22 countries across 43 industry sectors, with market leading shows including World Travel Market, Comic Con, The London Book Fair and IBTM World.

2025 233

2025 Trade Shows Travel Marketing 233

The Planner's Lounge

OCTOBER 13, 2024

Marketing Efficiency: Focused marketing becomes more straightforward when you understand precisely who your ideal client is. Research Market Trends: Stay informed about emerging trends and see if any align with your interests. Client Feedback: Utilize client feedback to refine your offerings.

Marketing 98

Marketing Financial Social Media Events 98

Event Marketer

FEBRUARY 21, 2025

EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

Trade Shows 208

Trade Shows 2025 2024 2023 208

Prestige Events Magazine

OCTOBER 15, 2024

Brands can craft memorable marketing campaigns that centre around a flagship event at Exhibition White City, leveraging Westfield’s expansive digital network, including eight large landscape LED screens, prominent media banners, and prime locations for sampling and leafleting.

Retail 249

Retail 2025 Venues Transportation 249

Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. Just next to the carriage was a screen presenting the brands Zen Commute campaign film, along with information on the audio content, which was displayed like a traditional train timetable.

2025 276

2025 2023 Sports Marketing 276

Event Marketer

OCTOBER 20, 2024

MMD Group captured attendees’ attention with a waterfall analyzer that showed the material analysis on the screen between two equipment pieces, making for an engaging and informative visual. The post Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024 appeared first on Event Marketer.

2024 278

2024 Tech 2021 Technology 278

Event Marketer

MAY 2, 2025

Johnson Experience Marketing that produced the event. Also, making key information available as an audio is such a thoughtful idea. Johnson Experience Marketing) Featured photo credit: Alive Coverage Have a story idea? The post Field Report: Five Game-Changing Trends from Google Cloud Next 25 appeared first on Event Marketer.

Trade Shows 267

Trade Shows Tech Event Apps Fashion 267

Attendease

OCTOBER 29, 2024

Let’s explore 3 must-have accessibility features in your event technology: Event website accessibility Your event website is often the first point of contact for attendees, making it crucial that everyone can access and understand the information presented. Level AA compliance.

Event Planning 195

Event Planning Technology Healthcare Events 195

Prestige Events Magazine

OCTOBER 10, 2024

Many employees are finding themselves in roles where they are overpaid relative to current market rates, which then leads to issues when they want to move onward to more experienced roles, which now pay the same or only slightly more than they are already earning. ” The next recruitment report will be published in January 2025.

2025 264

2025 2024 Contracts Travel 264

Prestige Events Magazine

DECEMBER 2, 2024

Judge Leo Lloyd of Leopold Marketing said, “Eventurous deserves to win these awards, the judges enjoyed reading about the great things they are doing as a modern and forward-thinking event agency. For more information about Eventurous visit www.eventurous.co.uk

Corporate Events 238

Corporate Events Sustainability 2024 2022 238

Prestige Events Magazine

DECEMBER 16, 2024

Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. From sales and marketing to food and beverage management, we’ve welcomed over 250 delegates from both member and non-member venues over the past 12 months.

Venues 263

Venues 2024 Food and Beverage Hospitality 263