Remove Information Remove Tech Remove Trade Shows
article thumbnail

Q&A: 10 Minutes with Luiz Pustiglione of Caterpillar Inc.

Event Marketer

We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We EM caught up with Pustiglione to talk about this brand-new build, and what’s trending in trade shows. appeared first on Event Marketer.

article thumbnail

Digging Deep into Tech: How Brands Showcased Heavy Equipment at MINExpo 2024

Event Marketer

The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. While there’s nothing like climbing into the cabin of a haul truck the size of a multi-story building, it’s impossible to see these pieces, and the innovation behind them, in action on the show floor. Have a story idea?

2024 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Trending in Trade Show Exhibit Design in 2024

Event Marketer

As we reach the midpoint of 2024, exhibit design is evolving fast, driven by new tech and shifting attendee expectations. Sustainability Highlights With brands moving towards 2050 sustainability goals, making sustainable elements part of the trade show exhibit strategy is gaining ground. Have a story idea?

article thumbnail

Five Trending Topics Around Sustainable Exhibits and Trade Show Experiences

Event Marketer

Here, we explore trending sustainability news and ideas for corporate trade show marketers: Sustainability Driving Campaigns This year’s CES theme explored stories about green innovations, which led to companies dedicating substantial square footage to their own sustainability stories, green products and partnerships. 30 to Feb.

article thumbnail

Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? EM sat down with Stacey Gromlich , senior director-audience engagement and global events at Siemens, for a deeper dive into the brands robust approach to measurement and the insights that informed its exhibit program.

article thumbnail

Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience

Event Marketer

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

article thumbnail

Recap: The Biggest Exhibit Design Trends from CES 2025

Event Marketer

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. Settle in, and lets review the biggest trends and takeaways. Experiences that fulfilled the promise of CES.

2025 264