Ins'Tent

DECEMBER 10, 2024

When skies are blue and the weather is mild, trade show marketing can still be difficult to pull off perfectly. Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips! Plan ahead for a successful trade show, regardless of rain, snow, or shine with these 10 essential tips!

Trade Shows 52

Trade Shows Social Media Events Marketing 52

Event Marketer

APRIL 11, 2025

For Siemens, the process is beginning well before the trade show floor opens. The brand is leaning on data to help tailor presentations and experiences in its trade show booths to meet the needs of the attendees. Hows that for seamless post-show memory recall?

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Trade Shows 2025 2024 Event Apps 134

Eventmobi

SEPTEMBER 11, 2023

If you’re an exhibitor at an upcoming trade show, congratulations! In this article, we provide 14 trade show booth ideas and tips for everything from selecting the perfect booth location and decorating your booth to attracting a crowd and building goodwill for your brand. What Are the Benefits of a Trade Show Booth?

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Trade Shows Event Apps Sustainability Contracts 195

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

Trade Shows 256

Trade Shows 2025 Education Event Marketing 256

Prestige Events Magazine

FEBRUARY 25, 2025

UK based RX is one of the worlds largest global exhibition and trade show organisers, delivering over 400 events annually in 22 countries across 43 industry sectors, with market leading shows including World Travel Market, Comic Con, The London Book Fair and IBTM World.

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2025 Trade Shows Travel Marketing 227

Event Marketer

JANUARY 27, 2025

And for all our coverage from the show this year, click here. Additional reporting by Anna Huddleston, EM trade shows editor.) But transportive experiences and venues continue to transform the show floor at CES. Settle in, and lets review the biggest trends and takeaways. Experiences that fulfilled the promise of CES.

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2025 Automotive Trade Shows Transportation 240

Smart Meetings

NOVEMBER 7, 2024

Some of our hotel partners have started to use it in their lobby so that someone can pre-load information,” Cameron says. You pre-load it with information on the destination, information about the conference, the theme, sponsors, whatever you want. You can make it AI to search the web…. Guest line up for it.

Speakers 246

Speakers Technology Trade Shows Events 246

EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Prestige Events Magazine

DECEMBER 18, 2024

This transformation not only underscores our creativity but solidifies our position as an industry leading and creative trade show. Join Us at the London Summer Event Show The London Summer Event Show will take place on 4-5 February 2025 at the iconic Art Deco Freemasons Hall.

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2025 2014 Trade Shows Hotels 263

Event Marketer

MARCH 11, 2025

From statement art pieces to new dimensions with bold use of overhead real estate to fully built-out showrooms that look like they could be featured on the cover of Architectural Digest, its a trade show like no other. But its not just design. Partner: Deckel & Moneypenny) Whirlpool Corporation Furry books? Wet laundry sculptures?

2025 159

2025 Trade Shows Sustainability Social Media 159

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. COVID did many things for us, good and bad.

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Trade Shows 2023 Marketing Management 300

Ins'Tent

APRIL 8, 2025

Introduction Trade shows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. In this blog, well explore actionable small trade show booth ideas , focusing on 10×10 setups, unique expo display ideas , designs, and strategies to make your booth the star of the expo floor.

Trade Shows 52

Trade Shows 2025 Sustainability Social Media 52

Smart Meetings

APRIL 8, 2025

Gaudini, who has worked for major companies like Google and Amazon Web Services, shares her insights through practical advice and personal stories, making the book both informative and enjoyable. At just 204 pages, its packed with helpful information without being overwhelming.

Event Planning 213

Event Planning Financial Event Management Insurance 213

Prestige Events Magazine

MARCH 6, 2025

RX Global UK Managing Director, Kerry Prince, will explore the opportunities for the UK exhibition and trade show sector while some of the UKs leading business events destinations will contribute to a session, moderated by VisitBritain/Meet Englands Paul Black, on the changing role of Convention Bureaux.

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2025 Trade Shows Sports Speakers 204

Event Marketer

SEPTEMBER 13, 2024

John Blyth, Marketing and Communications Manager, Ricoh Europe Graphic Communications Group When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional.

Trade Shows 262

Trade Shows 2008 Transportation Marketing 262

Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

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Trade Shows 2024 Global Events Event Marketing 286

Smart Meetings

JANUARY 24, 2025

With a backdrop of rising costs, exhibitors are making choices that can negatively affect the show organizers revenue and the stability of the exhibitions and events industry. Trade shows remain a unique marketing channel, offering access to valuable data, relationship-building opportunities, and measurable ROI.

Trade Shows 130

Trade Shows Sponsorships Negotiating Marketing 130

Eventmobi

FEBRUARY 18, 2021

Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making. This improved Analytics feature empowers event organizers to find the information that they need to stay competitive. 4 Key Metrics to Track at Future Events.

Trade Shows 387

Trade Shows Events 2020 Marketing 387

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

2023 302

2023 Trade Shows Automotive Entertainment 302

Prestige Events Magazine

JANUARY 20, 2025

The company will offer a comprehensive range of event services for corporate events, product launches, bespoke experiences, trade shows, and more. For more information, visit www.bubbleevents.co.

Management 130

Management Event Management Trade Shows 2022 130

Event Marketer

DECEMBER 13, 2024

How did you get introduced to trade shows? World expos are a great place to experiment because a pavilion is more permanent than a trade show and has to function on a daily basis, but still not so permanent that it has to not leak for 50 years. How are you seeing trade show exhibits evolving?

Trade Shows 242

Trade Shows Fashion Technology Event Marketing 242

Eventmobi

JULY 26, 2022

In addition, attendees now expect a seamless event experience, where they can access information whenever they want, network with other attendees and vendors, and provide feedback to session speakers and event organizers. Interactive Trade Show Floor Plan. We really liked the interactive trade show floor plan.

Event Apps 323

Event Apps Trade Shows Speakers Conference 323

Attendease

AUGUST 26, 2024

Trade shows and exhibitions These large-scale industry gatherings allow companies to showcase products or services, connect with prospects, meet with partners/vendors, and assess competitors. To make an informed decision, we recommend conducting a comprehensive needs assessment with all relevant stakeholders.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

Event Marketer

OCTOBER 20, 2024

MMD Group captured attendees’ attention with a waterfall analyzer that showed the material analysis on the screen between two equipment pieces, making for an engaging and informative visual.

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2024 Tech 2021 Technology 275

Velvet Chainsaw

FEBRUARY 25, 2021

We still haven’t heard of any examples of successful online trade shows. In addition to the many online resources, there are a growing number of vendors who can help inform the safety plans for in-person events. Health, Safety and Duty of Care.

Contracts 437

Contracts Financial Negotiating 2021 437

Momencio

OCTOBER 10, 2022

Trade shows provide a valuable opportunity to make serious face-to-face contacts. If you take them to heart, your booth at the next trade show will definitely be an experience worth having for you and your visitors. The design of trade show booths is usually overdone. So are you ready for some useful tips?

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Trade Shows Technology Tech Events 98

Event Marketer

NOVEMBER 24, 2024

This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities. A Central Meeting Point At the center of the spoke design was a city center featuring a 16-foot-high metal aluminum tower with illuminated DISH team Summit beacons on top.

Food and Beverage 262

Food and Beverage Retail Entertainment Hotels 262

Event Marketer

FEBRUARY 9, 2024

The three-day EMS agenda is designed to inform and connect the experiential marketing community around the hottest topics and best practices impacting events, budgets, careers and more. THE EXPERIENTIAL EXHIBIT Trade show strategies, exhibit portfolios, on-the-floor booth experiences—they’re all changing. We’ll see you in April.

2024 261

2024 Marketing Trade Shows Sponsorships 261

MeetingsNet

OCTOBER 10, 2024

After all, everyone differs in how they process information and communicate with others, especially in the high-stimulus atmosphere found at conferences and trade shows. Neurodiversity, though, is a somewhat misunderstood term.

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2024 Trade Shows Consulting Education 115

Prestige Events Magazine

AUGUST 13, 2024

The show, which has grown its attendee numbers every year since its inception, is expecting this number to continue to rise as more and more event organisers look to find services and solutions for their events at trade shows.

Trade Shows 264

Trade Shows Education Venues Events 264

Event Marketer

MAY 2, 2024

Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy. Provide cooldown spaces: The show also partnered with Nook Pods, a sensory booth-maker, to offer private sanctuaries.

2024 315

2024 Marketing Trade Shows Sponsorships 315

Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Fresh Takes on Wellness Lounges are not a new idea, but there are different ways to go about them.

Fashion 281

Fashion Apparel Trade Shows Sports 281

Smart Meetings

MAY 31, 2022

Just because you’re hosting a trade show in an exciting new hybrid format doesn’t mean you can’t rely on traditional virtual event elements. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility. Pick the low-hanging fruit. Account for accessibility.

Meetings 306

Meetings Social Media Trade Shows 2022 306

Event Marketer

FEBRUARY 22, 2022

Another paper-saving strategy is to turn your printed show program into a digital destination. These days, nearly every attendee has a smartphone that will provide access to program information with a few taps. World of Concrete relied on everyone in the event ecosystem to help build a more sustainable show this year.

Sustainability 344

Sustainability Sponsorships Trade Shows 2022 344

Event Marketer

DECEMBER 30, 2024

Storytelling over information. CES always delivers a few surprises and dark horses from the exhibit world, but the 2024 show marked a major shift toward experience over showcase among the big names on the floor. CES 2024: We Came, We Saw, We Recapped the Best Exhibit Experiences Unexpected textures, appearances and pivots.

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2024 Trade Shows Retail Corporate Events 130

Event Marketer

DECEMBER 15, 2023

As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy.

2023 300

2023 Trade Shows Retail Automotive 300

Velvet Chainsaw

MARCH 15, 2021

While asking for what you and your team need to be successful may be unfamiliar to high-achieving event pros, no team can succeed without informed leadership support. Helping leaders to understand the very real concerns and challenges means being honest and vulnerable. Platform Expense and Virtual Strategy. What’s Next?

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Trade Shows Sustainability Financial 2021 397