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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. Agency: NVE Experience Agency) HEINZ WANTS TO INSURE YOUR STAINED T-SHIRTS Are you a messy eater? Your presence is required in New York City from March 14 to 15.

Insurance 278
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Crowd Safety: How One Nonprofit is Improving Training for Event Profs Globally

Event Marketer

The Showstop Procedure is a fast, coordinated and controlledresponse to emergency conditions that involves a communication chain and assigned roles and responsibilities among event team members, including performers reps, safety coordinators, crowd managers, stage managers, security personnel, promoters, venue management and local authorities.

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Venues in crisis – ready to communicate in an emergency? Valuable insights to minimise the impact when faced with a major issue.

Prestige Events Magazine

When auditing the crisis preparations of a property, the overall questions we explore in detail include; Does the venue have a well-defined plan for leadership and key roles in a crisis? Who will draft or approve a press release, social media post or message to customers? What is a well-prepared hotel? With contractors?

Venues 147
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Establishing the conference fee, contracting with the venue and locking the dates will require some effort. By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. Sell refund protection. Create a zero-waste meeting.

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9 Proven Steps for Planning Successful Events

Planning Pod

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) Step 3 – Establish a realistic event budget.

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The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood. The venue was built to serve as an “ever-evolving canvas” that highlights KidSuper’s collaborations, and accommodates launches and other events.

Apparel 298
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3 ideas to help us event planners navigate a new fear — our jobs

Event Farm

Let’s use as many outdoor venues as we can. I’ve seen venues start to rollout modified F&B delivery plans and augment their facilities for smaller audience sizes. I also know there’s a lot happening surrounding liability insurance for venues and planners. Let’s produce events with 10–20 people.

2021 239