article thumbnail

The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. Agency: NVE Experience Agency) HEINZ WANTS TO INSURE YOUR STAINED T-SHIRTS Are you a messy eater? Your presence is required in New York City from March 14 to 15.

Insurance 278
article thumbnail

The Brief: Cash Showers and ‘F*d Up’ Sponsorships

Event Marketer

Image: Courtesy of Sony Pictures Television More from The Brief: The Brief: Rainbow Hunting and Mountaintop Skincare The Brief: Ketchup Insurance and Firehouse Takeovers The post The Brief: Cash Showers and ‘F*d Up’ Sponsorships appeared first on Event Marketer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Sell refund protection.

article thumbnail

Creating Year-Long Sponsorships & Establishing Partnerships

Endless Events

In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. Year-Long Sponsorships: How Do They Work?

article thumbnail

USAA Activates a Museum-like Historical Timeline at the Army-Navy Game

Event Marketer

10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. .” As the presenting sponsor of the Army-Navy football game since 2009, USAA never approaches each year’s game-day experiential activation the same way.

article thumbnail

Sports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention

Event Marketer

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. A highly saturated sports sponsorship landscape has prompted more than a few companies to reevaluate the way their partnerships are perceived, and with that, their approach to engagement.

article thumbnail

Allianz pledges long-term commitment to rugby through a multi-year partnership with the Rugby Football Union

Prestige Events Magazine

The stadium sponsorship is the eighth of its kind for Allianz, which welcomes Twickenham into a family of world-class stadia around the globe. The Allianz Stadium will join celebrated venues such as Allianz Arena in Munich, Allianz Parque in São Paulo and the recently reopened state-of-the-art multi-purpose venue in Sydney.

Insurance 252