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The Brief: Ketchup Insurance and Firehouse Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. Agency: NVE Experience Agency) HEINZ WANTS TO INSURE YOUR STAINED T-SHIRTS Are you a messy eater? Your presence is required in New York City from March 14 to 15.

Insurance 276
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Sell refund protection.

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Allianz pledges long-term commitment to rugby through a multi-year partnership with the Rugby Football Union

Prestige Events Magazine

The stadium sponsorship is the eighth of its kind for Allianz, which welcomes Twickenham into a family of world-class stadia around the globe. The Allianz Stadium will join celebrated venues such as Allianz Arena in Munich, Allianz Parque in São Paulo and the recently reopened state-of-the-art multi-purpose venue in Sydney.

Insurance 251
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Introducing the 2021 Event Planning Playbook

Event Farm

The Playbook provides three valuable tools for venue scouting. . Selecting an event venue. This section suggests questions to ask venues about compliance and safety, recommends venues with GBAC STAR accreditation, and advises following CDC guidelines on ventilation and sanitization. . Event risk assessment planning tool.

2021 306
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FACTORY INTERNATIONAL LAUNCHES VENUE HIRE OFFERING FOR AVIVA STUDIOS

Prestige Events Magazine

Following the successful preview of its new home during Manchester International Festival, Factory International – the organisation behind the biennial festival and the landmark new venue – reveals details about the venue hire offering of Aviva Studios.

Venues 130
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6 Reasons to Turn Your In-Person Conference into a Virtual Summit

Attendease

Savings from venue expenses alone may already make a compelling case to choose a virtual meeting instead, but there are many other costs associated with in-person events that can be saved when shifting to online, including a significant cut in staff, catering, print material, swag, accommodation for speakers, insurance, and more.

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The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood. The venue was built to serve as an “ever-evolving canvas” that highlights KidSuper’s collaborations, and accommodates launches and other events.

Apparel 295