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Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart

Event Marketer

Plus, he takes us through his career thats been a little bit of a zig and a zag, starting in magazines out of college, moving into tech startups and finally landing at Walmart. He shares how brands can explore the intersection of physical and digital as they look to add virtual extensions to marketing campaigns and scale community engagement.

Retail 258
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Event Measurement: EM and EMMC Extend Partnership

Event Marketer

Event Marketer magazine and eventmarketer.com are home to thousands of articles featuring industry leading brands sharing their event measurement tips and best practices. Data is a source of truth and insight, and Event Marketer is the perfect partner to educate and inspire more event professionals to adopt measurement into their workflows.”

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Event Marketer Launches a BIPOC Mentorship Program to Elevate Careers

Event Marketer

The EM portfolio spans its flagship magazine, exclusive corporate training practice, the annual Experiential Marketing Summit, the Ex Awards, the annual Agency Forum executive conference and more.

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Attracting & Engaging High-Po’s

Velvet Chainsaw

Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. You can access the guide and free template at aihr.com/blog/9-box-grid/. Adapted from Daves Forward Thinking column in PCMAs Convene.

2024 221
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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Touchpoints encompassed an open court, daytime and evening programming, like a performance by 2Chainz, a multi-team tournament featuring top basketball creators, hoops memorabilia, and the opportunity to create a personalized SLAM magazine cover.

2025 259
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Grand Designs Live, how it started

Prestige Events Magazine

The idea emerged organically after the launch of Grand Designs Magazine in 2004, as the team identified a demand for a fresh and innovative home build, renovation, and design show. At that time, the event was a groundbreaking venture for a newly established publishing company with no prior experience in exhibitions.

2004 130
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Booked and Busy: The Best Event Planning Reads You’ll Actually Use

Smart Meetings

I still have that bookits under my bed with a stack of old Smart Meetings magazines. ” The last book recommended to me was about five years ago, during my first tenure at Smart Meetings. Marin Bright suggested Words That Sell to help improve my copywriting skills. It turns out there are a ton of options.