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The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Some respond by increasing their event marketing. For too long, we’ve equated a meeting’s “success” with its size. What to do?
Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.
Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. There’s so much more in the decision-making process for meeting planners than that.”. It just doesn’t have one at all.
Helen’s marketing and events career span of over 20 years. She’s a past president of Meeting Professionals International, Chicago and has been named as one of the 40 under 40 in the meetings industry by Connect magazine in 2015. Helen Moon : Most of you would recognize Helen as the founder of EventWell HQ.
PCMA Convene This award-winning magazine by Professional Convention Management Association (PCMA) is our hidden gem in the events ecosystem. Kongres Magazine In Europe’s leading meetings industry magazine, you can find reviews and tips for hundreds of amazing venues and experiences in Central and Southeast Europe.
Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir Eyal is an expert on “behavioral design”, a field Nir discovered out his passion for psychology, technology, and business. Seth Godin Who is he? What is he known for?
Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir Eyal is an expert on “behavioral design”, a field Nir discovered out his passion for psychology, technology, and business. Seth Godin Who is he? What is he known for?
By Tom Pick, a digital marketing consultant with event management platform developer G2Planet. ”— Travis Stanton , Editor of EXHIBITOR Magazine. ” — Sue Pelletier , Editor of MeetingMentor Magazine. ” — Michael Shapiro , Senior Editor of Meetings & Conventions. “Integration is a big trend.
”— Travis Stanton , Editor of EXHIBITOR Magazine. ” — Sue Pelletier , Editor of MeetingMentor Magazine. “VR/AR and Blockchain get all the press but I’m not seeing the rate of adoption with those as I am with influencer marketing.” ” — Michael Shapiro , Senior Editor of Meetings & Conventions.
Here’s an alphabetical list of our go-to resources for event management professionals, including blogs, magazines, and podcasts. Its entries cover technology, social media, marketing, and more. Event consultants and meetingdesigners, Gallus Events uses its blog to offer advice and tips on the industry. Event Marketer.
Tahira Endean tweets about the intersection of experiential, immersive meetingdesign and technology. Their Twitter account is a treasure trove of innovative and unconventional ideas for anyone in catering, planning, or experiential marketing. Ciara Feely is a hotel meeting and event space sales expert. TahiraCreates.
Where past generations of meeting-goers might have been content as spectators, attendees today are looking for more active participation and experiential learning — starting with the fact that much of what they used to travel for is now available digitally.
Nonetheless, however practical these things may be, at one point or another you need a good old (printed) book or magazine. X: The Experience When Business MeetsDesign / Brian Solis. Design thinking as a concept is the basis of many successful startups. Why not then with one of these reading tips for event managers?!
Nonetheless, however practical these things may be, at one point or another you need a good old (printed) book or magazine. X: The Experience When Business MeetsDesign / Brian Solis. Design thinking as a concept is the basis of many successful startups. Why not then with one of these reading tips for event managers?!
Your LinkedIn profile proudly shares your experience as a marketing genius, administrative coordinator or employee engagement specialist. Now you have been tapped to plan an offsite for the executive team, a quarterly all-staff meeting or a new product activation. You can subscribe to the magazine here.
Instead, we’re identifying valuable partners already established in different markets and finding ways to build education that benefits that region and the industry overall. We’re not simply reinventing the wheel in different parts of the world, or repackaging the same content or services for everyone.
To see a woman as the VP of marketing with all male colleagues speaks volumes. I still remember the chills I had while watching her lead an executive meeting. Senior Tradeshow and Marketing Events Specialist Intuitive Surgical Sunnyvale, California, USA. Events and Marketing Manager, TQ Amsterdam, The Netherlands.
Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold. You’ll find a wide scope of categories from marketing to budgeting, branding, and even ethics. Kongres Magazine. Gallus Events. Do you love the tech aspects of events?
Whether we are trying to shoe horn in a few events before peoples minds start to wonder to the festive period or maybe we are upping the marketing for our events in the first quarter of the following year, November can be a car crash of a month! It is run by Event Industry News an online magazine. Details of my session at IBTM World.
In the second instalment of the IBTM Wired industry trends report, Alistair Turner, Managing Director, EIGHT PR & Marketing was in conversation with Sherrif Karamat , President & CEO, PCMA to discuss industry trends in the Americas.
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