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Make the meeting bigger!

Conferences that Work

The event industry unduly focuses on large meetings. Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Some respond by increasing their event marketing. For too long, we’ve equated a meeting’s “success” with its size. What to do?

Meetings 367
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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. There’s so much more in the decision-making process for meeting planners than that.”. It just doesn’t have one at all.

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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

Helen’s marketing and events career span of over 20 years. She’s a past president of Meeting Professionals International, Chicago and has been named as one of the 40 under 40 in the meetings industry by Connect magazine in 2015. Helen Moon : Most of you would recognize Helen as the founder of EventWell HQ.

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Top 21 Event Blogs That Every #EventProf Must Follow

Slido

PCMA Convene This award-winning magazine by Professional Convention Management Association (PCMA) is our hidden gem in the events ecosystem. Kongres Magazine In Europe’s leading meetings industry magazine, you can find reviews and tips for hundreds of amazing venues and experiences in Central and Southeast Europe.

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Top 99 keynote speakers every event planner must know about

Hubilo Blog

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir Eyal is an expert on “behavioral design”, a field Nir discovered out his passion for psychology, technology, and business. Seth Godin Who is he? What is he known for?

Speakers 101
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Top 98 keynote speakers every event planner must know about

Hubilo Blog

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir Eyal is an expert on “behavioral design”, a field Nir discovered out his passion for psychology, technology, and business. Seth Godin Who is he? What is he known for?