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Not long ago, becoming a professional speaker was a third step in a thought leaders career path. More quality options result in a buyer’s market…now and in the years ahead. Keynote speakers should be chosen wisely. Determine the degree a speaker will research and deliver relevancy for your industry.
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
Can you confidently talk about the future of event marketing? Potential speakers and panellists are invited to put forward session ideas for the show’s education programme that will be curated in partnership with The Attendee Experience Company (atex) and take place over both days of the show. Have you got the handle on hybrid?
The event will feature thought leaders, industry experts, and next-generation professionals exploring subjects ranging from AI in events to Martyns Law and venue security, with a firm focus on innovation, safety, sustainability, and workforce transformation.
Potential speakers and panellists looking to share their expertise with a global audience of corporate, agency and event planners, now have until Friday 24 January to submit their ideas for the show, which takes place at Excel London on 25-26 June. To submit your speaker idea visit here.
IBTM has revealed human connection specialist and award-winning author, Simone Heng , will be a keynote speaker at its flagship IBTM World event. Simone is part of an electrifying line-up of speakers at the leading global trade show who will amplify the unparalleled power of events to offer personal experiences.
Award winning central London venue 30 Euston Square has joined Unique Venues of London (UVL), the marketing association of over 80 unusual event venues from around the capital. CJ Alves, Head of Sales, Events & Marketing at 30 Euston Square, comments: “We’re really pleased to be joining Unique Venues of London.
An exciting addition to this year’s event, titans of industry will engage with delegates on the power of AI, the importance of audience collaboration, the value of brand-building, the merits of harnessing key data, and the benefits of developing a marketing strategy around face-to-face interaction.
Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Develop social and email assets that co-brand and enable committee members, speakers, and exhibitors to share that they are attending. They provide the social proof needed to drive action.
World Travel Market London Exhibition Director, Juliette Losardo, said: “I’m delighted that a star of Katherine’s calibre will be our closing keynote speaker.
In this February 2024 magazine feature story, Henshalls insights provide guidance to planners around how to create neuroinclusive events and why its crucial as the industry evolves. With so many wellness resorts on the market, it can be hard to find the right one to suit your groups specific needs and preferences. In 2023, U.S.
The panel included Alessandra Antonelli, Head of Marketing at Addison Lee, Alison King, CIPD, MD and Founder of Bespoke HR, Danielle Fletcher, Transactional Banking and Liquidity Director at Santander, and Raelene Antao, Global Head of Compliance and Governance at DVA Group, who offered practical advice and inspiration to the Foxhills team.
When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Mask the speakers name and company. Associations value member input. Tighten the timeline. Avoid spin.
Catherines career spans more than a decade, from digital marketing roles working with brands such as Spotify and ASOS, to high-profile communications work with two UK Prime Ministers and senior corporate leaders. At DRPG , she played a pivotal role in refining messaging across live events, marketing campaigns, and employee communications.
If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. While there are many associations that successfully process meeting registrations using their AMS, there are very few that have a highly integrated exposition- or speaker-management system.
Our trade magazines mainly report on big events, the ones with big-name speakers and eye candy razzle-dazzle. Some respond by increasing their event marketing. The event industry unduly focuses on large meetings. Pandemic-induced smaller audiences engender hand-wringing. What to do? How can we get our old, big events back?
The event featured inspiring speakers who shared valuable insights, providing an excellent platform for networking and exchanging ideas. Fantastic speakers and networking, supported by the wonderful team at Imago Venues. It also provided an opportunity to engage with a number of excellent exhibitors at the event. .”
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.
As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Thou Shalt Be Attendee-Centric.
Elsewhere, Singapore is a key destination for business events, hosting the likes of the Global Business Summit which attracts 45,000 delegates and 2,000 speakers from around the world. The countrys event management sector was valued at $33.6 million in 2022 and is expected to reach $89.3 million by 2032 (Apollo Research Reports).
Mandy Jennings, CEO and Owner of Venues of Excellence reflects on 2024 and the power of the sales and marketing consortium for independent venues. From sales and marketing to food and beverage management, we’ve welcomed over 250 delegates from both member and non-member venues over the past 12 months.
Sam Herd, head of event planning and delivery at the Lawn Tennis Association (LTA), event management specialist Jack Saward, owner of Saward Marketing and Events, and David Tunnicliffe, commercial director of GL events UK will take part in the only panel session to feature at the event. I am delighted to be joined by Sam and Jack.
The hybrid gathering combined elements of Essence magazine’s wildly popular in-person festival with the all-virtual version that it hosted in 2020. Prep you speakers. The post What We Learned About Hybrid Events From Two Weekends of Essence Fest appeared first on Event Marketer. Photo credit: Colin Miller.
Speakers were all “friends of the brand,” and included multi-brand founder and celebrity hairstylist Jen Atkin; fitness instructor and influencer Brianna Joye; New York Magazine parenting editor, Julia Edelstein; and Jeanelle Teves, coo at Bugaboo. Every detail was social-first,” says Teves.
Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.
Help this group become even better by investing in speaker coaching/training. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Instead of asking them to go through the submission process, these presenters are hand-picked to create or facilitate curated learning experiences.
For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Senior staff and/or volunteer leaders who open doors and nurture relationships.
The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. I encourage you to borrow from friends in improv and say, ‘Yes, and…’” said Jessica Heasley, group editor and publisher of Event Marketer.
With advanced AV technology, a high-quality, integrated PA system and acoustics, the Auditorium is the perfect setting to put speakers front and centre and ensure they have the full attention of the audience to be able to inspire, inform, and influence.
Named one of the best inventions of 2021 by Time Magazine, KUDO is a real-time interpretation software company and virtual platform focused on providing language support for multilingual meetings. The software creates a platform from which real-time multilingual speakers interpret what’s being said at the event, for attendees.
On the outdoor patio was a stage where a diverse roster of speakers discussed innovation, and attendees could grab a specialty hot or cold tea from the Civili-tea Bar, sponsored by SHRM, which promotes civility in the workplace. Agency: Red Velvet Events. Think: the roar of a Porsche engine and the scent of Porsche-shaped car air fresheners.)
Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?
Add in an acceptance of hybrid formats and the ease of screening in participants and speakers from around the globe and auditorium-style ceremonies are demonstrably the new hot ticket item.
Ask for these from the speakers and people who own them so that you can add them to the report,” says Jennifer Allison, a marketing specialist at Next coursework and 1Day2write. She writes educational and business articles for blogs and magazines like PhDKingdom. Tag Appropriately.
Why have a keynote speaker at your event? This where you need keynote speakers at your event or conference. Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. Keynote speakers in Marketing and Sales. Seth Godin Who is he?
More than 60 conference sessions have been confirmed for this year’s World Travel Market London , bringing together leading experts and ministers, helping WTM cement its reputation as the world’s most influential travel and tourism event. Emerging Technology’s Potential for Good in Tourism is this year’s theme.
Smart Meetings’ Director of Marketing Jennifer Harrington (left) and founder and CEO Marin Bright (right), with Cheryl Rogers (middle), corporate events manager at Solara Medical Supplies, are on the ground at IMEX America. Smart Meetings is at booth #C536, and we want you on the cover of our magazine. Come say hi!
The Esports Summit presented by London & Partners, the business growth and destination agency for London, in partnership with the Science Museum will take place on Tuesday 27 th February 2024 and will feature keynote speakers and panel discussions that will share insights into esports in London.
The Internet Marketing Association is enticing members to join a virtual edition of its annual IMPACT conference by giving away a Tesla Model 3, among other incentives. But to keep attendees’ attention, speakers will be capped to five minutes and stick to topics related to the conference theme, “The Year of Reinvention.”
These events can also be short destination experiences that might even be in cities, where high-profile leaders in a variety of different markets come together to be with their peers, to network with equals and have that high-value content and do so in a space that feels good and is relaxed.” The exclusivity of it—is part of the marketing.”
I t wasn’t too long ago that becoming a professional speaker was the third step a thought leader took in his or her career. In the digital age, thought leaders establish a following by cultivating an online presence, thereby skipping a step on the path to becoming a qualified speaker. Look for authenticity plus charisma.
Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.
In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.).
On this episode of Event TALK, I am speaking with John Di Lemme, high-end marketing consultant, strategic business coach and international speaker about extreme customer service, and how this applies to service provided by meeting and event professionals. Can customer service be used as part of an event marketing strategy?
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