Event Marketer

FEBRUARY 19, 2025

Touchpoints encompassed an open court, daytime and evening programming, like a performance by 2Chainz, a multi-team tournament featuring top basketball creators, hoops memorabilia, and the opportunity to create a personalized SLAM magazine cover.

2025 263

2025 Apparel Sports Sponsorships 263

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Transparency. They can: 1.

Conference 283

Conference Sponsorships Education 2017 283

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

Conference 366

Conference Sponsorships Education 2022 366

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

2023 244

2023 Marketing Sustainability Event Marketing 244

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Optimize each for SEO.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Event Marketer

FEBRUARY 29, 2024

The handbook, available as a print and digital magazine, serves as an extension of the annual Pinterest Predicts trend report , with 20-plus pages designed to help agencies leverage the report’s first-party data insights to drive stronger performance on the platform. UK and Canada was developed to lighten the load. Here’s the breakdown.

Food and Beverage 310

Food and Beverage 2024 Retail Sponsorships 310

Velvet Chainsaw

AUGUST 6, 2019

On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. egg debate.

Sponsorships 236

Sponsorships Trade Shows Advertising Education 236

Event Marketer

FEBRUARY 7, 2022

“To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. Agency: Revolution Marketing). Location: Entrance. Art Installation: Entes. Sponsor: Splash Blast.

2021 321

2021 Fashion 2020 Tech 321

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

Sponsorships 113

Sponsorships Government 2023 Sustainability 113

Event Marketer

JULY 12, 2021

The hybrid gathering combined elements of Essence magazine’s wildly popular in-person festival with the all-virtual version that it hosted in 2020. The post What We Learned About Hybrid Events From Two Weekends of Essence Fest appeared first on Event Marketer. Photo credit: Colin Miller.

Food and Beverage 358

Food and Beverage Travel Events Technology 358

Velvet Chainsaw

FEBRUARY 21, 2019

Add to that fact the high cost of purchasing, setting up and staffing an exhibit booth and then sprinkle in how digital marketing channels have grown more sophisticated, and it’s easy to see how our exposition marketplaces may very well be on the road to becoming the next Sears. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

Trade Shows 306

Trade Shows B2B 2019 Sustainability 306

Event Marketer

SEPTEMBER 18, 2023

Leeni Hämäläinen, Marketing Director, evian North America The SS evian included a premium bar serving cocktails and, naturally, evian water. She’s been a great partner for evian,” says Leeni Hämäläinen, marketing director at evian North America. More Floating Activations: The Secret Sauce for These CPG Brands?

2024 317

2024 Sustainability Education Marketing 317

Velvet Chainsaw

SEPTEMBER 29, 2016

Be sure to allow multiple ways of accruing points — points per 10’ x 10’ booth and points for sponsorship, promotion, and/or advertising spend (e.g., one point for every $5K in integrated marketing spend). Exhibitors who downsize their booth, but invest more in sponsorship, should have point accrual based on overall spend.

Sponsorships 150

Sponsorships Airlines Trade Shows 2016 150

Prestige Events Magazine

OCTOBER 13, 2021

AOK Events’ research paper is based on feedback from a broad range of respondents with direct control of their company’s event budgets comprised of event & sponsorship, marketing & PR, procurement and learning and development departments.

2022 240

2022 Sponsorships 2021 Hospitality 240

GEVME

JUNE 13, 2018

In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.).

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. Event Sponsorship. Event Technology.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Prestige Events Magazine

OCTOBER 28, 2024

As the only hotel in the region to form this exclusive sponsorship with Invisible Cities, the Mercure Manchester Piccadilly will provide complimentary accommodation for the social enterprise’s team members during their visits. This collaboration aligns perfectly with our efforts to tackle homelessness and promote inclusivity.

Hotels 130

Hotels Tourism Sponsorships Sustainability 130

Event Marketer

MARCH 13, 2024

Inside the venue, free issues of the magazine were available, the bars were packed, snacks were offered in Capital One Business’s sponsor footprint, TriNet gave out coffee drinks with selfie foam art and the second story played host to Texas-inspired breakfasts and lunches each day of the event’s three-day run. Agency: Factory360.

2024 298

2024 Speakers Entertainment Travel 298

Event Marketer

MARCH 23, 2022

Agency: MTW Agency, multicultural marketing strategy). Magazine returned to the festival this year with its Inc. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. The post Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity appeared first on Event Marketer.

2022 340

2022 Entertainment Tech 2001 340

Eventmobi

AUGUST 11, 2023

Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. PCMA PCMA is the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry.

Tech 195

Tech Event Tech 2023 Education 195

SmartMeetings

SEPTEMBER 30, 2019

Cvent Sponsorship Manager Noel McWilliams and Fazefwd founder Meg Fasy have mastered the art of attracting partners who will support all or part of your agenda. Develop a Wholistic Sponsorship Strategy. Enhanced opportunities for sharing content increase the value of the sponsorship for all parties. Refer a Friend.

Sponsorships 61

Sponsorships Negotiating Consulting Venues 61

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Event Planning 133

Event Planning Government 2014 Event Management 133

Prestige Events Magazine

JUNE 7, 2022

Marketers across all industries will be well aware of these benefits. However, the use of monetisation strategies, sponsorship and on-demand content will help businesses to reap the commercial rewards of events. Making the most of sponsorship. This is great for allowing content to remain widely accessible.

Sponsorships 130

Sponsorships Events Sustainability Technology 130

PCMA Convene

FEBRUARY 6, 2025

Fast Tracks helps bring Fast Company magazine to life, Whitney said. Besides a food truck offering sweet treats, this Fast Track took attendees into the brands Canal Street offices for a conversation with the chocolatiers chief branding officer and members of the design and marketing teams. Jennifer N.

Fashion 52

Fashion Sponsorships 2024 Speakers 52

Prestige Events Magazine

JULY 20, 2021

Leading Diversity & Inclusion consultancy for the global events industry, Diversity Ally, have been providing support to over 20 events organisations such as Informa Markets, SMYLE, Brands At Work and Diversified Communications over the last year.

2022 147

2022 2021 Sponsorships Consulting 147

Hubilo Blog

MARCH 7, 2020

Helen’s marketing and events career span of over 20 years. She’s a past president of Meeting Professionals International, Chicago and has been named as one of the 40 under 40 in the meetings industry by Connect magazine in 2015. Awarded as one of the top 100 women who inspire and innovate in 2018 by Smart Meetings Magazine.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

Exhibitor Magazine

FEBRUARY 8, 2023

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, ROCHESTER, MN.

Sponsorships 50

Sponsorships Trade Shows Corporate Events Education 50

Event Rebels

OCTOBER 27, 2020

Link to: Videos Live meetings, demos Sign-up forms, e-marketing subscriptions, applications Giveaways, promotional items/sales Blogs Upload: E-books, magazines, newsletters Whitepapers, case studies Flyers, brochures, catalogs Photos. Virtual tote bag items are a great sponsorship perk or add-on purchase opportunity.

Trade Shows 69

Trade Shows Sponsorships Meetings Marketing 69

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Prestige Events Magazine

JULY 29, 2021

PROVIDING END-TO-END MARKETING SERVICES FOR SALES AND MARKETING TEAMS. Throughout our 20 years we have been known primarily for event management (not surprising really, as our name suggests), but during this time we have also delivered other marketing services to complement our event delivery. Denise Sharpe, Co-Founder and CEO.

Social Media 130

Social Media Sponsorships Consulting Marketing 130

Prestige Events Magazine

JUNE 22, 2023

Dan Sherwood, Marketing Director at Santander UK said: “Santander UK shares a proud and successful history with Silverstone dating back to the title sponsorship of the F1 British Grand Prix in 2007. In the longer term, it is planned to make e-bikes available for guests and visitors.

Sustainability 130

Sustainability 2007 Banking Transportation 130

Event Industry News

FEBRUARY 25, 2020

Organised by not for profit A Greener Festival in partnership with the ILMC, GEI12 delves into challenges surrounding festivals, venues, sponsorship, social impacts and touring, with an overarching objective of enhanced understanding, collaboration and action. presented by A Greener Activation.

Conference 88

Conference Sustainability Sponsorships Transportation 88

PCMA Convene

JUNE 1, 2016

Once you feel confident about potential speakers, ask them how they might add value to their stage time with pre-event content marketing — by contributing a customized promotional video or article for the organization’s newsletter, blog, podcast, magazine, or social-media channels; and by participating in an interview or webinar.

Speakers 73

Speakers Social Media Sponsorships Consulting 73

Prestige Events Magazine

AUGUST 29, 2023

Exclusive Collection’s event sponsorship programme recognises corporate demand for venues and travel partners who consider a wider ESG framework and want to reflect their organisation’s impacts on society, as well as the environment. It’s a certification that’s so important as event organisers look for venues that go beyond CSR.

2024 130

2024 Hotels Sponsorships 2022 130

Prestige Events Magazine

MARCH 20, 2023

Through a collaboration with US based golf company, Stadium Golf Tour , sports marketing agency MAVERICK SPORTS + ENTERTAINMENT, the sponsorship experts, and the stadium, a new tour has been created that affords golfers the chance to play in some of the most iconic stadia in the world, including now, the home of England Rugby.

Sports 130

Sports Hospitality Sponsorships Entertainment 130

Eventtia

MAY 23, 2022

Assess the market need. If the industry is saturated with several awards programs, it will be challenging to market your event. You also need to think about the marketing costs required to promote your event. Will you need to pay for advertising to market your event? What other awards ceremonies exist in your industry?

Food and Beverage 71

Food and Beverage Sponsorships Advertising Venues 71

Prestige Events Magazine

NOVEMBER 30, 2023

If we want to attract world-class business meetings and events, it’s essential that we market the UK as an accredited destination. From what we’re already witnessing, I think we’re likely to see a shift towards more digitalised and data driven events to facilitate even greater revenue generation through direct sponsorship.

2024 147

2024 Meetings 2030 Sustainability 147