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One attendee urged her to start a Change.org petition to draw Apple’s attention to the problem, and offered help on the social-media front from her agency Trinity Services, a support organization for people with disabilities.
The idea originated several months earlier in a brainstorming session for BIO 2017’s social-media campaign. Yelp not only provided the content, but it designed the booklet — free of charge. GUIDE AND SEEK. As four team members discussed ways to promote San Diego, the conversation turned to Yelp — which wasn’t surprising.
A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and socialmedia throughout the entire program. My favorite part of my job is being on site at our Annual Meeting.
As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine. For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals.
But it was a very big deal, and attendees called Microsoft out on socialmedia. From discussing health-care reform at medicalmeetings, to talking about privacy concerns at IT conferences, a business event can be the friendly playground where attendees discuss particularly controversial topics. I will not stand for this.
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