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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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5 Experiences to Drive Engagement at Your Trade Show Booth, Hospitality Suite or Sponsorship

Exhibitor Magazine

Trade show season is upon us, and there is no time like the present to begin preparing. With a sea of exhibitors battling for attendees' attention, th.

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EXHIBITORLIVE Announces New Exhibitors, Activations, and Sponsorship Options

Exhibitor Magazine

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, ROCHESTER, MN.

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Five Trade Shows and How They Grew

PCMA Convene

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth. 2016 show: Jacob K.

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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

Velvet Chainsaw

While there are a number of disruptive forces that will impact the future of trade shows, the biggest risk has to do with how much buyers and sellers will trust the environments we create. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. And to your attendees?

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Expo Decisions: Attendee Preferences over Exhibitors—Always

Velvet Chainsaw

For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. egg debate.

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Virtual Totebags Are Here

Event Rebels

Our newest addition to the virtual trade show platform allows attendees to collect and store exhibitor resources. For events using our virtual trade show platform, exhibitor and sponsor profiles include a “Resources” section where they can share all of the materials they would like to offer to their booth visitors.