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Event Measurement: EM and EMMC Extend Partnership

Event Marketer

media partner of the EMMC, Event Marketer will continue to roll out new education, research and peer-to-peer initiatives for corporate event marketers working across business events, trade shows and consumer activations. As the official U.S.

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Growing Your Credibility

Velvet Chainsaw

Pre-pandemic, top-performing annual meetings and trade shows that we analyzed yielded a gross profit of 5565 percent. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. In 2024, the gross profit for those same events was down by 20 points.

2024 195
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UK Events Report 2024 published: UK events industry generates £61.653 billion annually, demonstrating post-pandemic resilience

Prestige Events Magazine

Key findings from the report include: Corporate events such as conferences, trade shows, exhibitions and product launches, generating £33.6 As the nation continues its recovery, the industry is paving the way for future growth and innovation.

2024 264
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Events are driving corporate trips for Millennial and Gen Z travellers claims new global data from leading travel management company CTM  

Prestige Events Magazine

New data from Corporate Travel Management (CTM) has revealed that events are the most common reason for Millennial and Gen Z workers to take business trips, with 44 per cent ranking conferences, events and trade shows as the main purpose behind their business travel. Conferences, events and trade shows (44 per cent) 2.

Travel 147
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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

Velvet Chainsaw

While there are a number of disruptive forces that will impact the future of trade shows, the biggest risk has to do with how much buyers and sellers will trust the environments we create. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. And to your attendees?

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RX Global announced as headline partner for The Business of Events 2025 Global Policy Forum

Prestige Events Magazine

UK based RX is one of the worlds largest global exhibition and trade show organisers, delivering over 400 events annually in 22 countries across 43 industry sectors, with market leading shows including World Travel Market, Comic Con, The London Book Fair and IBTM World.

2025 235
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Juanita Chavarro Arias Joins Event Marketer

Event Marketer

Juanita comes to EM from Funworld Magazine , a publication of IAAPA, the Global Association for the Attractions Industry, where she oversaw editorial content development, strategy and the online IAAPA News Hub. I am excited about the future of the magazine and continuing to build on its 20-year legacy.