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15 Big, Bold Trade Show Ideas from EMS 2025

Event Marketer

The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Negotiate budgets like a pro.

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5 Financial Management Tips for Association Event Organizers

Eventmobi

It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Since your expertise is likely in member relations, fundraising, and marketing, you may feel you lack the expertise to manage your events finances confidently. An event is a large undertaking for any association.

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How to Become an Event Planner: A Step-by-Step Guide for Beginners

Eventtia

Step 1: Understand the Key Roles and Responsibilities of an Event Planner A successful event planner plays multiple roles, including being a communicator, negotiator, problem solver, and creative thinker. Marketing and promotion : Promote the event through social media, email marketing, or advertising campaigns.

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Case study: AER Annual Conference 2023, Amsterdam

The MICE

AER partnered with KLM as the main sponsor and chose modern venues that aligned perfectly with its goals. After the main contact left the DMC, communication was initially bumpy, leaving the organization without a Saturday evening venue. No one missed the timed workshops and the classic travel market.

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Top Event Management Software Platforms for 2025 (Ranked & Reviewed)

Eventtia

An event management software can help you manage everything, from ticketing and registration to event marketing and post-event analytics. Some event management platforms like Eventtia also allow you to connect to your CRM, marketing tools, or payment systems, making it easy to scale your event for large teams and big brands.

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How To Get Sponsors for Your Events: Everything You Need to Know

Eventtia

This type of sponsor helps to increase the awareness and visibility of your event, and may also reduce marketing costs. Companies that just launched a product, and the product’s target market aligns with your market’s target audience. Does the company have a separate marketing or advertising department?

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Event Heroes: How to Build a Successful Event Brand from Scratch

Bizzabo

This month we spoke with Vasil Azarov, Co-founder of Growth Marketing Conference, about starting a career in events, building an event brand from scratch, and how to be smart with event partnerships. At the core of Growth Marketing Conference’s success is its event community. The growth of event marketing.