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Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
LGH Hotels Management is proud to announce the remarkable success of its largest-ever B2B campaign, Summer Pops. million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms.
It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. One aspect of the planning process you may overlook is financial management. In this guide, well review five event financial management tips to help make your event profitable and successful.
The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Butlins has announced the appointment of Ervina Kiezaite as the new National Sales Manager for Conferences & Events. With over 12 years of experience in sales, events, and marketing, Ervina is set to lead the continued growth of Butlins Conference & Events across its three resorts in Bognor Regis, Skegness, and Minehead.
Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.
With countless moving parts, deadlines, and stakeholders to manage, where do you even begin? Benefits of Using an Event Workback Schedule Using a workback schedule transforms your event planning in 3 key areas: time management, team coordination, and risk control. Marketing emails need multiple rounds of review? Task breakdowns.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.
This led to a quick shift in how to approach one’s virtual event marketing strategy. By incorporating digital elements into face-to-face events, organizers can expand reach, provide scheduling flexibility, interact with global audiences in multiple time zones, and effectively manage costs.
Having great event management software and practices in place is key to making these occasions a success—but so is attracting the right attendees. To reach potential event participants, get them to your registration page, and inspire them to attend, you’ll need a compelling digital marketing strategy. Let’s begin!
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization.
Thats what great experiential marketing is all about. Experiential leadGina Bolgershared, People dont remember what they see – they remember how it made them feel. With decades of collective know-how, we bring the perfect mix of collaboration, craftsmanship, and fearless creativity to make brands shine and audiences rave.
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Highlighting these features in your marketing efforts can make a significant difference. Understand Your Target Audience: Who Are Meeting & Event Planners?
To ensure your conference is a smashing success, invest in conference management. Common Conference Types Why is Conference Management Important? Conference Management Types The Conference Management Process How to Select the Right Conference Management Software What Is a Conference? It’s up to you.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. to enhance financial wellness and stability for its frontline employees, many of whom work in markets that experience seasonal ebb and flow of business volumes.
Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team
It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Jay and his team will discuss: Reputation Management. Digital Marketing Tools. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?
Bubble Agency , a global leader in PR and marketing specialising in the AV, sports and media technology sector, has announced the launch of Bubble Events, a new venture dedicated to delivering exceptional events that captivate, inspire, and connect. A staff event for 200 people, a high-touch customer dinner and a press event for 20 people.
Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
Gavin Brennan is the agencys new global strategy & growth manager. He was a member of the board at Innovate Dublin, serving as the organisation’s chairman for two years, and was lead lecturer in event management at the Fitzwilliam Institute for the last 17 years.
Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.
Event Marketer’s 2025 B-to-B Dream has been unveiled. She recognized a significant gap in resources dedicated to managing large-scale events at Workiva, and in response, she proposedand led the formation ofa dedicated global events team focused exclusively on managing events with budgets of $1 million or more.
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Promotions & Hires Rene Austin has joined Civic Entertainment Group as managing director, head of growth. Submit your news here. Submit your agency news updates here.
Georgina Porter (Georgie) has joined Lime Venue Portfolio as Business Development Manager as the brand reports another positive trading year and continues to service increasing volumes of enquiries. We love Georgie, and she has a great reputation in the UK meetings market,” commented Jo Austin, Sales Director, Lime Venue Portfolio.
A luxury Wiltshire hotel, spa and golf resort has appointed two highly experienced professionals to its top management team as part of its ongoing commitment to enhancing the guest experience and solidifying its reputation as a premier resort. Pierre Park Hotel, Spa & Golf Resort in Guernsey.
Emma Waycot, Founder and Managing Director of Vine Tree Connections comments: “We are delighted to welcome Luxe Lisboa Park to our portfolio. Our stunning meeting spaces and conference facilities, coupled with Vine Tree Connections’ market knowledge, will enable us to better serve UK-based corporate clients and event organisers.
The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. As an emcee and longtime tour manager with Lime Media and several other companies, he has put in some serious miles representing brands across beauty, beverage, wireless, auto and more. You have to have empathy. doing events.
As they began researching to understand how the Astroworld Festival tragedy happened, they sought out experts in event crowd safety management to bring them into the foundations aim of ensuring every crowd returns home safely. The Showstop Procedure course was approved by the International Institute of Risk and Safety Management and CPD.
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
Emma Waycot, Managing Director of Vine Tree Connections, commented: “The addition of Kenzi Hotels to our portfolio marks an exciting new chapter in our growth story. ” Ghali Kabbaj, Director of Sales and Marketing adds: “We are thrilled to welcome Vine Tree as our trusted representatives for the UK market.
From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Many corporate event managers quickly become overwhelmed by having to jump between so many different tools and tedious manual processes. Does this sound familiar? Does this sound familiar?
Award winning central London venue 30 Euston Square has joined Unique Venues of London (UVL), the marketing association of over 80 unusual event venues from around the capital. CJ Alves, Head of Sales, Events & Marketing at 30 Euston Square, comments: “We’re really pleased to be joining Unique Venues of London.
Identity, a leading brand experience agency within The Human Network, announces the appointment of George Perry as Global Head of Business Development, strengthening its international growth strategy across key markets including the UK, Europe, Middle East, and with an eye on future opportunities in the United States.
She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.
Corporate event management agency, Eventurous have had the year no one predicted. Eventurous started out as a small team building company, going on to excel and expand into a multi-award winning corporate event agency, offering premium corporate event management services.
Beyond Parks & Rec Photo by Max Whittaker These students are preparing to be managers of people, projects and the design thinking that goes along with that, said Becker, who is a Cal Poly alum and on their advisory board. He also learned a thing or two from a student social media manager while at a session.
It is this skill for adaptability that is driving growth in the global events market. The annual report, written by Managing Director of Eight PR & Marketing, Alistair Turner, will be unveiled on IBTM World’s Main Stage on day one of the show which runs from November 19 to 21.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Rick Moreno has been promoted to Western regional sales manager. sales manager. And Vince Vaughn has been promoted to new Southeastern regional sales manager.
To further support this initiative, Avanti’s business development manager, Sophie Morton, will provide a dedicated focus on the MICE market and support event bookers with bespoke rail packages. Together, we can transform how business travel is approached, offering greener alternatives without compromising convenience or comfort.”
Katie Remnant, marketing co-ordinator, Foxhills Club & Resort International Women’s Day is a crucial moment to come together and push for real progress on gender equality. Rhiannon Thomas, head of sales and marketing, Central Hall Venues I’ve been fortunate to work in companies that offer flexibility and opportunities for all.
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