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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

Marketing 289
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LGH Hotels Management Celebrates Record Success with £18.8m Summer Pops Campaign

Prestige Events Magazine

LGH Hotels Management is proud to announce the remarkable success of its largest-ever B2B campaign, Summer Pops. million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms.

Hotels 264
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5 Financial Management Tips for Association Event Organizers

Eventmobi

It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. One aspect of the planning process you may overlook is financial management. In this guide, well review five event financial management tips to help make your event profitable and successful.

Financial 195
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Event Marketer Launches a BIPOC Mentorship Program to Elevate Careers

Event Marketer

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).

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Butlin’s Appoints Ervina Kiezaite as National Sales Manager for Conferences & Events

Prestige Events Magazine

Butlins has announced the appointment of Ervina Kiezaite as the new National Sales Manager for Conferences & Events. With over 12 years of experience in sales, events, and marketing, Ervina is set to lead the continued growth of Butlins Conference & Events across its three resorts in Bognor Regis, Skegness, and Minehead.

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Identity strengthens leadership team with appointment of industry specialist Martin Fullard as Marketing and Communications Director

Prestige Events Magazine

Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.

Marketing 264
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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Jay and his team will discuss: Reputation Management. Digital Marketing Tools. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.