Remove Management Remove Marketing Remove Sponsorships
article thumbnail

Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. The textbook outcome of a successful sponsorship is improved attitudes and behavior for that brand. Pricing methodologies for sponsorship vary greatly. Five Guiding Principles.

article thumbnail

Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Secure Event Sponsorship

Attendease

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. What's an event planner to do?

article thumbnail

How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. For your sponsorship menu, approach the categories in terms of how they align with your sponsor’s marketing objectives.

article thumbnail

Time to Retire Your Platinum, Gold and Silver Sponsorship Levels

Velvet Chainsaw

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. If they don’t win over the attendee, the sponsorship may not be sustainable. The same could be said for the naming of your sponsorship levels. A Different Approach to Naming Sponsorship Levels. Dare to be different!

article thumbnail

8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

This led to a quick shift in how to approach one’s virtual event marketing strategy. By incorporating digital elements into face-to-face events, organizers can expand reach, provide scheduling flexibility, interact with global audiences in multiple time zones, and effectively manage costs.

article thumbnail

How to Design an Event Sponsorship Package

Attendease

Luckily, sponsors are here to make event costs easier to manage and to help generate significant revenue for your event. This is why event sponsorship packages are crucial because they help you get more sponsors. In your event sponsorship package, you want to include the following information: Expected attendance.