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Identity, a leading brand experience agency within The Human Network, announces the appointment of Martin Fullard as Marketing and Communications Director, marking a significant enhancement to its senior leadership team.
It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. One aspect of the planning process you may overlook is financial management. In this guide, well review five event financial management tips to help make your event profitable and successful.
The event will feature thought leaders, industry experts, and next-generation professionals exploring subjects ranging from AI in events to Martyns Law and venue security, with a firm focus on innovation, safety, sustainability, and workforce transformation. Its designed to help us all navigate whats next.
Corporate event management agency, Eventurous have had the year no one predicted. Eventurous started out as a small team building company, going on to excel and expand into a multi-award winning corporate event agency, offering premium corporate event management services.
The Meetings Industry Association (MIA) has agreed a partnership with train operator Avanti West Coast to highlight the importance of sustainable and efficient business travel to its members. Anna Doran, sales and distribution director at Avanti West Coast, said: “We are thrilled to partner with the Meetings Industry Association.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. to enhance financial wellness and stability for its frontline employees, many of whom work in markets that experience seasonal ebb and flow of business volumes.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Rick Moreno has been promoted to Western regional sales manager. sales manager. And Vince Vaughn has been promoted to new Southeastern regional sales manager.
According to the National Building Specification (NBS) Sustainable Futures Report, 54% of construction professionals state that environmental sustainability is an important aspect of the projects they work on. 9 out of every 10 respondents worked on a project with sustainable outcome targets[1].
More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024.
WEFTEC Earns EICs Platinum-level Sustainable Event Standards Certification In October 2024, over 20,000 professionals in the global water sector gathered in New Orleans Ernest N. EICs Sustainable Event Standards have provided us with a clear path to elevate our efforts and set a new benchmark for sustainable events in our industry, she says.
Today, more caterers and event planners are turning to zero-waste practices, often supported by innovative catering software, to reduce environmental impact and attract clients who value sustainability. Menu Planning with Sustainability in Mind A significant aspect of zero-waste catering lies in the menu.
By Robert Trebus, d&b group, Director Global Sustainability Society’s trend towards sustainability is becoming increasingly relevant in the event industry. For businesses, sustainability combines responsible incremental improvement across three central pillars: environment, society and governance.
While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?
Event Marketer’s 2025 B-to-B Dream has been unveiled. She recognized a significant gap in resources dedicated to managing large-scale events at Workiva, and in response, she proposedand led the formation ofa dedicated global events team focused exclusively on managing events with budgets of $1 million or more.
In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This year, sustainability was just as much about education and how-to’s as it was about why it’s important to be sustainable. We know sustainability is important.
Sustainability Meets Style & Self Helps #EventProfs Lead the Way On Tuesday, 24th September, 30 Euston Square hosted corporate PAs and agents for an afternoon of learning, networking, and sustainable best practices at its ‘Sustainability Meets Style & Self’ showcase.
Envoku integrates with Live Group’s proprietary AudienceDNA profiling tool and GDPR complied delegate management platform. Pickett, Managing Director of Live Group and Envoku , stated, “The launch of Envoku embodies our vision and commitment to revolutionising the event industry. Speaking on the launch, Stephen D.
Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. As part of its efforts to educate its employees, clients and industry, the company created a list of seven sustainable action areas.
As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.
BMA House: Setting the Standard in Sustainable Event Planning As environmental responsibility takes centre stage in the events industry, BMA House remains […]
Sustainability Strategies You Might Like: Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification. 10 Event Sustainability Ideas to Implement Right Now. “We We put some signage around the parks and gave out t-shirts, orange sunglasses and swag to volunteers,” says Mike Jensen, senior brand manager of Thomas’ Breakfast.
Beyond Parks & Rec Photo by Max Whittaker These students are preparing to be managers of people, projects and the design thinking that goes along with that, said Becker, who is a Cal Poly alum and on their advisory board. He also learned a thing or two from a student social media manager while at a session.
Today’s events incorporate sensory-friendly areas, quiet zones, and multilingual support, ensuring that each attendee—from the neurodivergent individual to the person managing sensory sensitivities—experiences genuine care. This shift moves us from uniformity to personalization, from “everyone welcome” to “welcome exactly as you are.”
by Laura Cherrington, Director of Sales and Marketing at Billesley Manor Hotel and Spa As we embark on the cusp of a new year, the corporate events landscape finds itself on the brink of a transformative journey – one defined by the commitment to sustainability.
Amie Murphy, Business Development and MarketingManager at {10-11} Carlton House Terrace says: “We were thrilled to welcome guests from across the events industry to our launch, showcasing the biggest changes our venue has seen since it opened in 1902.
Louisa Watson, Director of Marketing at Wyboston Lakes Resort and Sustainability Director of beam has been recognised as Sustainability Industry Champion at the prestigious Greengage Sustainability Awards. It’s also great credit to our whole team that the venue has again been recognised for its sustainability initiatives.”
Committed to carbon reduction and environmental sustainability, the family-owned company persists in encouraging its supply chain to also adopt a conscientious approach to business. Exclusive Collection is dedicated to a zero waste to landfill policy and, where possible, grows its own produce on its 691-acres of grounds and estate land.
As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.
Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Let us know.
Sabre and Internova Travel have released a new offering to the market that is worth looking over. According to the findings, 95% of frequent business travelers believe AI can enhance their travel experience, with added convenience (44%), cost efficiencies (43%) and streamlined expense management (41%) among the top benefits.
The 147-year-old family-owned company is marking its first foray into brand marketing with a summer mobile tour aimed at delivering wild blueberry education and connecting the dots between Maine, Wyman’s and the wild blueberry category. says Colleen Craig, former Hotdogger and current brand manager at Wyman’s. “We
Some of the best managers I’ve had during my career were the ones who gifted their teams booksusually self-help titles. With that in mind, I decided to search Amazon for event planning and management books with at least 100 reviews and a rating of 4 stars or higher. We appreciate your support.
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Highlighting these features in your marketing efforts can make a significant difference. Understand Your Target Audience: Who Are Meeting & Event Planners?
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Sustainability can start with small steps.
Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. Chin-Hsun Tsai, associate professor and event management program director at Iowa State University. Poultry & Egg Association.
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.
The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries. Celebrating #smartwomeninmeetings because it elevates everyone!
Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.
They are responsible for finding the perfect destination, securing a venue, managing logistics, and ensuring a seamless experience for attendees. By aligning your marketing efforts with their needs, you can position your property or destination as their go-to choice.
Destination Management Companies (DMCs). From there, they’ve got coordinators who work with them, and the final touch on it is your actual operations manager, who is your person by your side, start to finish, from the time the event starts until the very last shuttle pulls away. One of those opportunities?
While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Make sustainable decisions. Your event team will likely include the following roles: Event Manager.
Elliot Brown has joined Exclusive Collection as Group Client and Partnership Manager. He reports to Stephanie Hall, Group Director of Sales & Marketing and will support her in developing new opportunities through leisure, concierge and brand partnerships.
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