Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. She recognized a significant gap in resources dedicated to managing large-scale events at Workiva, and in response, she proposedand led the formation ofa dedicated global events team focused exclusively on managing events with budgets of $1 million or more.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

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Event Marketer

DECEMBER 17, 2024

Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024.

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Smart Meetings

FEBRUARY 5, 2025

WEFTEC Earns EICs Platinum-level Sustainable Event Standards Certification In October 2024, over 20,000 professionals in the global water sector gathered in New Orleans Ernest N. EICs Sustainable Event Standards have provided us with a clear path to elevate our efforts and set a new benchmark for sustainable events in our industry, she says.

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Prestige Events Magazine

AUGUST 22, 2024

By Robert Trebus, d&b group, Director Global Sustainability Society’s trend towards sustainability is becoming increasingly relevant in the event industry. For businesses, sustainability combines responsible incremental improvement across three central pillars: environment, society and governance.

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Event Marketer

APRIL 3, 2023

While these natural features created inviting environments for attendees, they also underscored brands’ sustainability messaging, eco-friendly products and solutions, and commitments to eco-conscious practices both on-site and back at HQ. What happens to old devices once new ones enter the market?

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Smart Meetings

DECEMBER 8, 2023

In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This year, sustainability was just as much about education and how-to’s as it was about why it’s important to be sustainable. We know sustainability is important.

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Prestige Events Magazine

OCTOBER 2, 2024

Sustainability Meets Style & Self Helps #EventProfs Lead the Way On Tuesday, 24th September, 30 Euston Square hosted corporate PAs and agents for an afternoon of learning, networking, and sustainable best practices at its ‘Sustainability Meets Style & Self’ showcase.

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Prestige Events Magazine

OCTOBER 29, 2024

Envoku integrates with Live Group’s proprietary AudienceDNA profiling tool and GDPR complied delegate management platform. Pickett, Managing Director of Live Group and Envoku , stated, “The launch of Envoku embodies our vision and commitment to revolutionising the event industry. Speaking on the launch, Stephen D.

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Smart Meetings

NOVEMBER 9, 2023

Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. As part of its efforts to educate its employees, clients and industry, the company created a list of seven sustainable action areas.

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Prestige Events Magazine

OCTOBER 6, 2021

Ensuring the sustainability of events has risen to become the key challenge corporate organisers are looking to tackle between now and 2024, according to this year’s ICE Annual Benchmarking Research Report, sponsored by Cvent. The report also underlined the importance of measurement to event organisers in achieving sustainability goals.

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Event Marketer

MAY 16, 2022

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.

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Event Industry News

DECEMBER 4, 2024

BMA House: Setting the Standard in Sustainable Event Planning As environmental responsibility takes centre stage in the events industry, BMA House remains […]

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Event Marketer

OCTOBER 27, 2022

Sustainability Strategies You Might Like: Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification. 10 Event Sustainability Ideas to Implement Right Now. “We We put some signage around the parks and gave out t-shirts, orange sunglasses and swag to volunteers,” says Mike Jensen, senior brand manager of Thomas’ Breakfast.

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Smart Meetings

NOVEMBER 18, 2024

Today’s events incorporate sensory-friendly areas, quiet zones, and multilingual support, ensuring that each attendee—from the neurodivergent individual to the person managing sensory sensitivities—experiences genuine care. This shift moves us from uniformity to personalization, from “everyone welcome” to “welcome exactly as you are.”

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Caterease

OCTOBER 29, 2024

Today, more caterers and event planners are turning to zero-waste practices, often supported by innovative catering software, to reduce environmental impact and attract clients who value sustainability. Menu Planning with Sustainability in Mind A significant aspect of zero-waste catering lies in the menu.

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Prestige Events Magazine

DECEMBER 11, 2023

by Laura Cherrington, Director of Sales and Marketing at Billesley Manor Hotel and Spa As we embark on the cusp of a new year, the corporate events landscape finds itself on the brink of a transformative journey – one defined by the commitment to sustainability.

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Prestige Events Magazine

JANUARY 30, 2023

Louisa Watson, Director of Marketing at Wyboston Lakes Resort and Sustainability Director of beam has been recognised as Sustainability Industry Champion at the prestigious Greengage Sustainability Awards. It’s also great credit to our whole team that the venue has again been recognised for its sustainability initiatives.”

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Prestige Events Magazine

NOVEMBER 6, 2024

Amie Murphy, Business Development and Marketing Manager at {10-11} Carlton House Terrace says: “We were thrilled to welcome guests from across the events industry to our launch, showcasing the biggest changes our venue has seen since it opened in 1902.

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Prestige Events Magazine

NOVEMBER 5, 2024

Committed to carbon reduction and environmental sustainability, the family-owned company persists in encouraging its supply chain to also adopt a conscientious approach to business. Exclusive Collection is dedicated to a zero waste to landfill policy and, where possible, grows its own produce on its 691-acres of grounds and estate land.

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Event Industry News

OCTOBER 10, 2024

As sustainability becomes an increasing priority worldwide, the live event industry faces unique challenges. While many other industries have embraced sustainable practices, event organisers must navigate varying regulations, regional requirements and growing demands from sponsors and attendees for environmentally responsible solutions.

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Event Marketer

DECEMBER 15, 2022

Marley Finnegan, Founder, Purpose Sustainability Strategy & Purpose Net Zero. Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Let us know.

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Attendease

MAY 1, 2019

With attention to detail and an open mind, it is possible to run a more sustainable event without blowing your budget on pricey “green” alternatives. Affiliate your event with hotels that have their own sustainability programs in place. Educating Attendees on Sustainable Best Practices. Here’s how to do it. Image Source ).

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Event Marketer

AUGUST 2, 2021

The 147-year-old family-owned company is marking its first foray into brand marketing with a summer mobile tour aimed at delivering wild blueberry education and connecting the dots between Maine, Wyman’s and the wild blueberry category. says Colleen Craig, former Hotdogger and current brand manager at Wyman’s. “We

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Smart Meetings

FEBRUARY 21, 2025

They are responsible for finding the perfect destination, securing a venue, managing logistics, and ensuring a seamless experience for attendees. By aligning your marketing efforts with their needs, you can position your property or destination as their go-to choice.

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Smart Meetings

JUNE 17, 2022

The free course in partnership with Tourism Cares discusses how to offset carbon emissions, find sustainable suppliers and offer equal opportunities for women. The best way to combat climate change is through large-scale action, which is where WeTravel Academy ’s new sustainable tourism course comes in. More Travel-focused Resources.

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Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. Chin-Hsun Tsai, associate professor and event management program director at Iowa State University. Poultry & Egg Association.

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Smart Meetings

JANUARY 24, 2025

City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.

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Smart Meetings

OCTOBER 14, 2022

The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries. Celebrating #smartwomeninmeetings because it elevates everyone!

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

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Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]

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Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Make sustainable decisions. Your event team will likely include the following roles: Event Manager.

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Prestige Events Magazine

SEPTEMBER 3, 2024

Elliot Brown has joined Exclusive Collection as Group Client and Partnership Manager. He reports to Stephanie Hall, Group Director of Sales & Marketing and will support her in developing new opportunities through leisure, concierge and brand partnerships.

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Prestige Events Magazine

MARCH 6, 2025

The regional awards saw over 1200 delegates from businesses across Birmingham and presented 12 awards covering an array of categories such as Wellbeing, Sustainability, Contribution to the Community, People and Development, Manufacturing, Sales and Marketing, Technology and Innovation, Third Sector and Training and Education.

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Attendease

FEBRUARY 15, 2024

That’s why more event planners are shifting their strategy to sustained events programs. A sustained events program refers to hosting multiple smaller events throughout the year rather than putting all your resources into one major event. Why The Shift Towards Sustained Events In Modern Event Planning Strategies?

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Prestige Events Magazine

MARCH 25, 2024

We saw an opportunity and the team wanted to go for it,” comments Kat Winfield, BMA House’s Venue Manager. Following a sustained focus, including the development of specialist packages, marketing collateral and dedicated sales resource, we saw 50 enquires for £750k deliver nine confirmed bookings last year.

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