Management Marketing Tech 
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
Attendease
NOVEMBER 6, 2024
With countless moving parts, deadlines, and stakeholders to manage, where do you even begin? Benefits of Using an Event Workback Schedule Using a workback schedule transforms your event planning in 3 key areas: time management, team coordination, and risk control. Marketing emails need multiple rounds of review? Task breakdowns.
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Event Marketer
APRIL 27, 2025
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Person-agnostic tech helps with analysis and reporting.
Prestige Events Magazine
MARCH 21, 2025
Gavin Brennan is the agencys new global strategy & growth manager. He was a member of the board at Innovate Dublin, serving as the organisation’s chairman for two years, and was lead lecturer in event management at the Fitzwilliam Institute for the last 17 years.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Velvet Chainsaw
APRIL 24, 2019
As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. Security is Expensive, but Critical.
Prestige Events Magazine
JANUARY 20, 2025
The paper outlines strategies to counter waning attentions from distraction-free environments to the use of innovative tech tools. The paper calls for a balanced approach to tech integration, leveraging tools such as live captions and interactive apps to create inclusive and accessible experiences. The topline findings from LISTEN UP!
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