Management Marketing Tech 
Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
Attendease
NOVEMBER 6, 2024
With countless moving parts, deadlines, and stakeholders to manage, where do you even begin? Benefits of Using an Event Workback Schedule Using a workback schedule transforms your event planning in 3 key areas: time management, team coordination, and risk control. Marketing emails need multiple rounds of review? Task breakdowns.
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Prestige Events Magazine
MARCH 21, 2025
Gavin Brennan is the agencys new global strategy & growth manager. He was a member of the board at Innovate Dublin, serving as the organisation’s chairman for two years, and was lead lecturer in event management at the Fitzwilliam Institute for the last 17 years.
Prestige Events Magazine
MARCH 26, 2025
By Yaron Lipshitz, CEO of Prismm (previously Allseated) This time last year, the Meetings Industry PULSE Survey (Jan 2024) showed a surge in event tech investment with 46% of planners intending to increase their tech spending, despite a cost-conscious environment. Spatial Design: The future is now!
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Velvet Chainsaw
APRIL 24, 2019
As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. If your organization does not have marketing-automation software, you are putting the cart before the horse by tracking attendee behavior. #3. Security is Expensive, but Critical.
Attendease
JULY 13, 2021
The solution to transition to virtual events brought along many more challenges of its own, from keeping audiences engaged in a virtual environment, to a lack of tech knowledge, running into issues securing sponsors, and networking limitations between attendees. Finding the best event management software for your objectives.
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