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How to Plan Better Medical Meetings by the Numbers

Smart Meetings

Now that events are going back to in person, how can meeting professionals deliver the same level of detailed success metrics to the executive team about the range of value delivered on the investment? Two veteran meeting designers joined Smart Chat Live! Meet the Experts. Watch the entire webinar here.

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Betsy Bair to Retire from VCC

Velvet Chainsaw

For the past seven years, Betsy has been instrumental in project managing many of VCC’s most complex client engagements. For over 30 years, Betsy was the editor and content director of Medical Meetings, Corporate Meetings & Incentives and several other industry publications that have evolved into today’s digital MeetingsNet.

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Smart Moves in San Antonio, Louisville and More

Smart Meetings

Anderson serves on the board of directors for United States Travel Association (USTA), is an executive committee member of Meetings Mean Business Coalition, co-chair of USTA CEO Roundtable and is a member on Destination International’s Equity, Diversity and Inclusion Committee. Totaro is general manager for TCF Center in Detroit.

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CMP Spotlight: Get to Know Barbara Connell, CMP Fellow

Smart Meetings

To her, event management is “a far-reaching, integrated field.” Every business is affected by events and the management of those gatherings,” she says. She joined volunteer organizations, including EIC, PCMA, Greater Midwest Chapter of PCMA, ASAE, Association Forum, and Green Meetings Industry Council (now a part of EIC).

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Tips for Difficult Conversations from FICP22

Smart Meetings

As if the job of meeting professional weren’t difficult enough, many have had to take on the role of Chief Difficult Conversation Starter. In fact, if approached with thoughtfulness and preparation, those interactions could lead to the meeting professionals taking a rightful place as strategic advisors. By the Numbers. Jeff Calmus.

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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

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Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

Event Marketer

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.