Cvent: Event Marketing

SEPTEMBER 20, 2018

When choosing the events to attend, HCPs are looking to stay up to date on the latest trends for their specialties, meet with experts or key opinion leaders, and network with colleagues. A majority of HCPs want to contribute to the meeting agenda; 39% have never been asked to contribute and only 15% do so currently. HCP Expectations.

Medical Meetings 28

Medical Meetings Meetings 2016 Healthcare 28

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

PCMA Convene

FEBRUARY 26, 2019

It offered a real-time glimpse of a number of pieces of data about the audience, including how they rated the content and speakers, whether it was their first time at the convention, and other information about the name-badge-wearing colleagues next to them in session rooms. The easiest group to benchmark is medical,” Holsinger said.

Sponsorships 72

Sponsorships 2019 Medical Meetings Consulting 72

SmartMeetings

DECEMBER 28, 2016

The fifth annual Global Pharmaceutical Medical Meetings Summit will take place at Sheraton Philadelphia Downtown Jan. The boutique conference has built quite the following , drawing the most influential managers in the medical meetings market. Dominguez’s presentation on Feb.

Medical Meetings 40

Medical Meetings Healthcare Education Speakers 40

SmartMeetings

OCTOBER 20, 2016

As director of professional development for the Meeting Professionals International health care sector, she founded its Healthcare Meeting Compliance Certificate (HMCC) program, which helps med/pharma meetings planners understand basic compliance principles.

Healthcare 40

Healthcare Medical Meetings Meetings 2015 40

Planning Pod

SEPTEMBER 21, 2020

There’s a lot of marketing hype out there, and although not all event apps are the same, you shouldn’t pay for features or add-ons that you don’t really need. Perfect for: Elevating the attendee experience at large meetings and managing lots of event details during the planning stages. CrowdCompass from Cvent.

Event Apps 78

Event Apps Conference Social Media Trade Shows 78

PCMA Convene

NOVEMBER 8, 2017

I love a little bit of everything — the planning, the communication with vendors, speakers and sponsors, the creative aspects, the cyclical nature of the job, and my co-workers. Love working with hospitality people, and seeing a meeting go well. Making relationships with speakers and clients.

Contracts 58

Contracts Travel Medical Meetings Education 58

PCMA Convene

JULY 31, 2016

“It’s true of Omaha, but also the rest of the Midwest, that we tend to get really heads-down and focused on our work, so we’re not as PR- or marketing-driven as some of the other areas around the country,” said Caleb Ulffers, who joined SPN as a speaker manager in 2013. About 400 attendees showed up. “[The ambassador to Germany.

Meetings 74

Meetings 2015 2009 2008 74

PCMA Convene

JANUARY 3, 2017

To see a woman as the VP of marketing with all male colleagues speaks volumes. I still remember the chills I had while watching her lead an executive meeting. Senior Tradeshow and Marketing Events Specialist Intuitive Surgical Sunnyvale, California, USA. My favorite part of my job is being on site at our Annual Meeting.

2017 69

2017 Education Hospitality Meetings 69

PCMA Convene

OCTOBER 2, 2017

Their market share changes, their finances change, their leadership changes, and it sends them into a crisis or near-crisis mode. ORGANIZER The Cleveland Clinic, the world-renowned academic medical center, whose mission is “to provide better care of the sick, investigation into their problems, and further education of those who serve.”

Conference 40

Conference 2017 2016 Technology 40

Event Industry News

SEPTEMBER 16, 2020

It was most prominent for medical meetings or events that had many concurrent sessions attendees would have to miss. As the idea of adapting in-person meetings to virtual was starting to swiftly take over the industry, we already had the solution in place with e-Attend.

Medical Meetings 123

Medical Meetings Fashion Technology 2019 123

PCMA Convene

SEPTEMBER 25, 2019

Be a speaker. Providing little or no substance, these events — if they even take place at all — not only create confusion in the market, they siphon off the very same audiences legitimate events work so hard to attract and educate. Some excellent speakers came from the U.S.,” Cover Illustration by Ollanski). What can be done?

Conference 94

Conference Medical Meetings Education 2017 94

SmartMeetings

APRIL 11, 2022

It more likely means they’ve been working with scientific and medical conferences more often than other “off the shelf” apps, more deftly understand the nuances and goals of these sessions, and may have developed other technology specific to those markets. This hybrid approach didn’t really satisfy anybody, including myself.

Tech 83

Tech Financial Medical Meetings Event Apps 83

SmartMeetings

FEBRUARY 7, 2017

Sometimes it’s hard to fit a site visit into your schedule, but our site selection experts at Smart Meetings 360 always emphasize that site visits should not be skipped. Marketing materials and CVB websites can never show the whole picture—you need to see it for yourself.

Entertainment 40

Entertainment Medical Meetings Site Selections Healthcare 40

PCMA Convene

FEBRUARY 28, 2019

may be spilling into the events industry, including attendance to medical meetings. From the Trump administration’s “America First” agenda to new medical meeting regulations, a number of issues are being blamed for keeping international doctors from attending medical meetings in the United States.

Medical Meetings 76

Medical Meetings Meetings Travel Hotels 76

Smart Meetings

SEPTEMBER 5, 2018

Among the policies discussed to help improve inbound travel: expanding and enhancing secure visa policies, supporting the Brand USA destination marketing agency, and investing in transportation infrastructure.

Medical Meetings 174

Medical Meetings Travel Hotels Government 174

PCMA Convene

JULY 31, 2016

For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals. Outside of medical meetings, “those [organizations] that were going to have a meeting, instead of Mickey Rooney and Judy Garland [putting on a show], it was the new secretary in the department. Blow Up Your F&B.

2012 56

2012 Food and Beverage 2013 2009 56