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Here are five meetingdesign books I especially recommend. Into the Heart of Meetings: Basic Principles of MeetingDesign ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of MeetingDesign ( ebook or paperback ). Intentional Event Design ( ebook or paperback ).
Only a quarter of event organizers are constantly evolving their event designs. “Although most organizers report that they consider market trends and audience needs when developing their most important events, only 27% of organizers report that dramatic audience-centric changes occur from one event to the next.”
Some respond by increasing their event marketing. For too long, we’ve equated a meeting’s “success” with its size. ” But if we concentrate on increasing attendance, we overlook getting the meetingdesign right. It may help to remember that in reality, most meetings are small meetings.
As these experts work to understand changing consumer trends, preferences and behaviors, considerations must be made into meetingdesign to craft a truly relevant event, which target audiences will not want to miss. Consider these three key trends and how they can positively impact meetingdesign. Not sure where to start?
But I’m a consultant who has long subscribed to Jerry Weinberg’s Seventh Law of Marketing : “Give away your best ideas” and Credit Rule : “You’ll never accomplish anything if you care who gets the credit”, from his invaluable book The Secrets of Consulting. Share information; don’t hoard it.
Yet, on review, many of my posts combine core ideas about meetingdesign, facilitation, facilitating change, consulting, personal effectiveness, the meeting industry, leadership, and marketing in novel ways. Yes, I do have new ideas regularly! ” It works for me!
Whether it’s a meetingdesigned to galvanize the salesforce or a beach retreat that rewards staffers for their achievements, companies are leaning on team-building events to support—and retain—employees. And there’s one strategy that solves for each of those objectives: internal events. Make it recreational.
“It was really a way to build awareness that the company has made these investments, while also getting you active, involved and engaged,” says Brent Turner, senior vice president of solutions for Cramer, the events and experiential marketing agency that came up with the idea. Related : Plogging: A New Trend Combining CSR and Wellness.
245) Early telephone ads marketed it as a better telegraph. The advertisers pitched the telephone as if it were a more convenient telegraph. None of them suggested having a conversation. “ Kevin Kelly , “ What Technology Wants ” (p. They focused on the value of sending messages rather than fostering conversation.
First, you need to understand before the meeting what your practitioners and suppliers want, need, and expect. As a meetingdesigner, if a meeting is going to include both practitioners and suppliers I always ask my clients about the relationship between these groups and their wants and needs.
These five trends are consumer and market forces that are here to stay,” Fairweather said. “We We believe they are going to be disruptive in every category, but have certain implications that will be important for meetings and events.” It demonstrates the idea of celebrating local surroundings in meetingdesign.
For example, how can I: Unify my business’s unique branding and marketing needs? Since 2016, I’ve been participating in the annual, invitation-only MeetingDesign Practicum conferences that have been held all over Europe. (That’s why we spend much more time and energy working on them than obvious problems.)
Egurrola-Wienke, strategic accounts executive at Cvent Roel Frissen, co-Founder at Event Design Collective Krzysztof Celuch, associate professor at Vistula School of Hospitality Antonio Ducceschi, chief commercial officer at Starhotels Group.
On Wednesday, October 21st Spitche, MeltinLab, and Eventtia will be joining forces to host Get Together , a summit for marketers seeking new ways to connect, build communities, and create powerful experiences, all online.
In my case, the demand for the meetingdesign and facilitation services I provide has been exploding. (In They are, in my opinion, fundamental education; certainly on a par with the sessions we see at the annual conferences every year on “hot event items”, F&B trends, and meeting management.
Today, because consulting on meetingdesign and facilitation is a niche practice, marketing via sharing my website posts with subscribers and on social media has also become a significant source of new clients. Feedback like this is a gift that helps me improve my craft. industry education ).
So, if you’re one of the thousands of people who have purchased my books or the hundreds of clients who have benefited from my meetingdesign and facilitation services, please don’t keep me a secret! That’s my job, and I have a great track record. Get in touch , and I’ll make your conference better!
Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. There’s so much more in the decision-making process for meeting planners than that.”. It just doesn’t have one at all.
meetingdesign institute: Design interactive online and hybrid meetings, conferences and events. The meetingdesign institute have been pioneering hybrid events for as long as I have. You can be assured of some good quality training whenever you see the PCMA logo! COST: $500. DURATION (or hours): 7 hours.
They use “unconference” as a marketing buzzword to make their event sound cooler. To conclude When designed and executed well, unconferences tend to endure. The one that began my meetingdesign journey , has now been running (apart from a COVID hiatus) for 31 years. Let’s be clear.
Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.
For this trip, the first time I’d been back to Europe since an Estonian meetingdesign conference in 2020, I decided to spend a week in Rome. Because this blog has a global audience and differing distribution requirements, I can’t offer the same deal in every market. Typical Participate!
Our ideal markets are internal networking events or small to medium size events (10 to 1000 people); however we have been effective with 1000+ events as well. For us it’s better to sell to associations, businesses, corporate marketers, and student clubs instead of large tradeshows, conferences etc. .” Conclusions.
This is something very different from the networking that we casually think about: you know, the random meetings over coffee or picking up the delegate pack. So first, a definition of structured networking at conferences: “Using the environment, meetingdesign or technology to ensure that the right conversations happen”. .
More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. When you look at all the forms of communication in marketing, experiential has the greatest opportunity to make a conscious and unconscious difference.
A virtual component offers the possibility of opening up to a much larger audience with new and/or geographically dispersed markets not easily available at a F2F event. As F2F events reemerge, meetingdesigners will face a dilemma: How do you organize an event with two radically different audiences?
Keep reading to find out how today’s event specialists are making events work for them from planning and organizing, to design and production. Catch the latest episodes of The Event Marketing Show ! ” – Rhian Berry, Marketing and Events Manager at EventMind. You just might learn something.
Morgan’s observations are mirrored in the insights from “The Future of Meetings and Events ” report, a joint research project between Marriott and the PCMA Foundation, which identified five major, future-oriented consumer trends and market forces that will be transforming meetings and events in the years to come. Test Time.
MeetingDesign Institute: Design interactive online and hybrid meetings, conferences and events. The meetingdesign institute have been pioneering hybrid events for as long as I have. You can be assured of some good quality training whenever you see the PCMA logo! COST: $500. DURATION (or hours): 7 hours.
This is a sponsored post written by Grace Cheung, Marketing Coordinator at QuickMobile. More information about Event Manager Blog’s sponsored posts. Gamification is big. And it’s not only in the events industry—gamification has a major presence in any field where motivation and engagement is a factor of success.
The programme was designed to lessen the strain for the events professional and I am sure the content will have helped those organisers who attended. Addressing declining sponsorship; the need to be more innovative with marketing and the best use of event technology were all covered on the programme. They used MeetingDesign.
The Event Marketing Handbook : Beyond Logistics and Planning by Allison Saget. Into the Heart of Meetings: Basic Principles of MeetingDesign by Mike van der Vijver. Whenever you’re getting people together to learn new things or work out a problem, there’s going to be some sort of meeting involved.
They provide stakeholders visibility into how meetings and events drive business outcomes through detailed reporting and analytics. Today, they are also closely tied to omnichannel marketing efforts. They leverage attendee data and insights to optimize the event experience and boost marketing personalization across channels.
The panel members — a corporate planner, two association planners, a meeting-design expert, and a hotel executive — discussed the viability of hybrid events. When planning a hybrid and digital event, your content is the key to its success, panelists agreed during The Hague Convention Bureau’s first hybrid webinar.
Other sessions will address positioning your company for post-COVID growth and how the work-from-home culture and decrease in business travel will affect in-person meetings. Juliette Kayyem, former assistant secretary of Homeland Security and CNN national security analyst will share tips for moving ahead.
The programme was designed to lessen the strain for the events professional and I am sure the content will have helped those organisers who attended. Addressing declining sponsorship; the need to be more innovative with marketing and the best use of event technology were all covered on the programme. They used MeetingDesign.
Miguel Neves is a passionate social media advocate and experienced events professional who consults, trains and speaks on digital marketing and event technology. Ahead of his discussion at The Meetings Show, ‘The future is hybrid, are you ready?’ By Miguel Neves, chief social strategist. The future is hybrid, are you ready?
So here’s my review of Butter, a meeting platform for facilitators to shine. In this review of Butter, I’ll share a big picture overview, what I think is Butter’s finest feature, an example of how to implement a meetingdesign in Butter, and my closing thoughts. Meetingdesign case.
We should all be looking for the best tools, resources, designations, and skills to acquire into our professional toolkit, but we know this can be an overwhelming and time-consuming feat. For more information, visit [link].
And in Long Beach, California, which has pioneered a turn-key approach to meetingdesign, the Long Beach CVB has launched “Long Beach Live,” turning the entire Long Beach Convention & Entertainment Center into a multi-camera, multi-space broadcast facility. In Washington, D.C., Working with Smart City Networks and PSAV, Explore St.
Otherwise, since I don’t set my fees on a “what the market can afford” basis, I don’t find a significant correlation between client size and fees. These meetings involve hundreds of countries and thousands of NGOs and people. Other consultants’ experiences may be different. Here’s an example.
Assembled by PCMA, Marriott International, the Long Beach Convention & Visitors Bureau, and the Corporate Event Marketing Association (CEMA), and led by the innovation strategy consultancy Fruition Co., The third group, marketing professionals, think primarily in terms of the Return on Participation (ROP), Blackman said.
Helen’s marketing and events career span of over 20 years. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. She joined in as the Marketing and Operations Director for IMEX in Frankfurt as part of the original launch team for the exhibition. She truly loves her job!
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