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Which meeting design books should I buy?

Conferences that Work

Here are five meeting design books I especially recommend. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Intentional Event Design ( ebook or paperback ).

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Freeman’s Trends Report Q4 2024 is a must-read

Conferences that Work

Only a quarter of event organizers are constantly evolving their event designs. “Although most organizers report that they consider market trends and audience needs when developing their most important events, only 27% of organizers report that dramatic audience-centric changes occur from one event to the next.”

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Make the meeting bigger!

Conferences that Work

Some respond by increasing their event marketing. For too long, we’ve equated a meeting’s “success” with its size. ” But if we concentrate on increasing attendance, we overlook getting the meeting design right. It may help to remember that in reality, most meetings are small meetings.

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An Audience-First Approach to Meeting Design

SmartMeetings

As these experts work to understand changing consumer trends, preferences and behaviors, considerations must be made into meeting design to craft a truly relevant event, which target audiences will not want to miss. Consider these three key trends and how they can positively impact meeting design. Not sure where to start?

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Share information; don’t hoard it

Conferences that Work

But I’m a consultant who has long subscribed to Jerry Weinberg’s Seventh Law of Marketing : “Give away your best ideas” and Credit Rule : “You’ll never accomplish anything if you care who gets the credit”, from his invaluable book The Secrets of Consulting. Share information; don’t hoard it.

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From Surfing to Rage Rooms, Five Ideas for Spicing up Internal Events

Event Marketer

Whether it’s a meeting designed to galvanize the salesforce or a beach retreat that rewards staffers for their achievements, companies are leaning on team-building events to support—and retain—employees. And there’s one strategy that solves for each of those objectives: internal events. Make it recreational.

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MPI Report: Meetings Becoming Shorter, More Frequent

Smart Meetings

“It was really a way to build awareness that the company has made these investments, while also getting you active, involved and engaged,” says Brent Turner, senior vice president of solutions for Cramer, the events and experiential marketing agency that came up with the idea. Related : Plogging: A New Trend Combining CSR and Wellness.

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