Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

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Conference 2018 Marketing Tech 294

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

Marketing 120

Marketing Social Media Site Selections 2014 120

Smart Meetings

DECEMBER 2, 2021

You may not be the Amazon of the meeting planning industry who can provide just about anything to anyone, but that doesn’t mean small, third-party management companies and independent planners need to think small when it comes to wooing potential clients. Explore the world of event science with Heather Mason and Carl Winston.

Education 299

Education Meetings Marketing Event Tech 299

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130

Smart Meetings

NOVEMBER 15, 2018

Sandra Olivia Four Seasons Hotel at The Surf Club in Surfside, Florida, announces Oliva as director of marketing. She’s been with the company since 2011, most recently as director of sales and marketing at Grand-Hotel du Cap-Ferrat, A Four Seasons Hotel on the French Riviera. Amanda Hills Nashville Convention & Visitors Corp.

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2001 2011 Hospitality Hotels 199

Social Tables

FEBRUARY 9, 2018

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?

Venues 112

Venues Marketing Social Media Hospitality 112

Smart Meetings

DECEMBER 28, 2023

“It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. Read More : The Metaverse & Meeting Planning 3. Immersive Event Experiences “Overall design has evolved,” said Sarah Kiefer, vice president of brand for Maritz.

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2024 Event Technology Technology Social Media 277

Smart Meetings

DECEMBER 28, 2018

Despite the armies of talented event professionals who buoy our industry, meeting planning is still viewed as a profession that requires little to no formal training. Strategic planning. Part of the blame for that misconception lies with us. For as good as most of us are at what we do, we’re going about it the wrong way.

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2019 Meetings Meeting Planning Marketing 252

Smart Meetings

SEPTEMBER 8, 2022

This isn’t to place blame at anyone’s feet; with the already chaotic nature of event planning—absent these four potentialities—it’s easy just to push these into the background, as there are simply more pressing matters at hand. And this goes beyond meeting planning. Same with a crisis communication plan,” he adds.

Meetings 278

Meetings Sustainability Meeting Planning Consulting 278

EventMB

JANUARY 18, 2024

Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings

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2024 Meetings Meeting Planning Event Ideas 225

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

Automotive 244

Automotive Marketing Technology Meetings 244

Smart Meetings

OCTOBER 27, 2023

Tarin Horan, CMP, knew that meeting planning was the industry for her when she began interning with sports teams. In this role, she planned their season ticket holder events. “My Just last year, she oversaw the marketing and events team. It is only going to get better and easier.”

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Sports Sponsorships Speakers Transportation 246

SmartMeetings

OCTOBER 16, 2024

These events can also be short destination experiences that might even be in cities, where high-profile leaders in a variety of different markets come together to be with their peers, to network with equals and have that high-value content and do so in a space that feels good and is relaxed.” The exclusivity of it—is part of the marketing.”

2024 97

2024 Meetings Transportation Hospitality 97

Smart Meetings

APRIL 10, 2023

The Hospitality, Marketing Crossover In a previous Smart Meetings article , we touched on the connection between hospitality schools and marketing schools. We asked meeting planners whether they saw any value in their connection. “As As a hospitality major, it would’ve been amazing to have been offered marketing classes.

Meetings 236

Meetings Hospitality Social Media Marketing 236

Velvet Chainsaw

JUNE 29, 2016

More quality options result in a buyer’s market…now and in the years ahead. Here’s what some organizers are asking for and getting: Pre-Event Content Marketing – Customized promotional video or interview, webinar, article contribution for newsletter, blog, podcast or magazine, social channel engagement. What to Look For.

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Speakers Conference Food and Beverage Negotiating 278

SmartMeetings

OCTOBER 6, 2016

One-half (49 percent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and execution of events , and an overwhelming majority (91 percent) find value in this type of partnership.

Marketing 90

Marketing Education Event Planning Travel 90

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. Here are takeaways every meeting professional can benefit from. 6 Steps to a Viral Marketing Campaign. Top Trends Impacting Hospitality, Tourism and Events.

Social Media 185

Social Media Tourism Travel 2017 185

Smart Meetings

JANUARY 4, 2019

Date, venue and rates are critical and typically given priority in the earliest stages of the meeting planning cycle. If AV systems will play a dominant role in the event programming and/or require a large percentage of the meeting budget, convey those needs for equipment and labor in as much detail as possible as soon as possible.

Negotiating 206

Negotiating Hotels Contracts Food and Beverage 206

Attendease

JULY 5, 2024

Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 This type of organization and task assignment is easily completed using corporate meeting planning solutions. billion in 2023.

Event Management 195

Event Management Management 2029 Financial 195

Attendease

JULY 5, 2024

Event planning and management is still growing and evolving as an industry. Research and Market’s report on the global events management market projects that it will reach $1.76 This type of organization and task assignment is easily completed using corporate meeting planning solutions. billion in 2023.

Event Management 195

Event Management Management 2029 Financial 195

SpotMe Blog

MAY 17, 2023

Pharmaceutical meeting planning is a complex task often requiring months of detailed preparation and immense pressure to rigorously respect compliance regulations. Whether it’s a small investigator meeting, a medium-sized medical standalone, or a large congress. We are creating a pharma meeting planning checklist.

Event Planning 147

Event Planning Meetings Meeting Planning Tech 147

Smart Meetings

MAY 13, 2024

But how exactly can AI help meeting planners tackle their everyday jobs? Smart Meetings chatted with Amy Kramer, innovation leader for Martiz ; Nick Borelli , an instructor at PCMA Event Leadership Institute and marketing director with Zenus Inc.; It added an extra finger to her hand. “I

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2024 Technology Event Technology Meetings 239

Smart Meetings

FEBRUARY 11, 2022

These exhibitions have managed to fully incorporate immersive and interactive VR into their marketing and events—and it has enhanced their goals and their means to meet them. Detroit Sessions and Library Street Collective at SPECTRE event; Photo credit: Bluewater Tech. VR in F&B.

Tech 279

Tech Food and Beverage Social Media Entertainment 279

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. and those that travel to international markets. NUMBER OF MEETINGS PLANNED. economy’s growth was outpacing expectations. MORE THAN A DECADE OF DATA.

Marketing 78

Marketing Meetings 2016 2007 78

Smart Meetings

OCTOBER 28, 2022

In addition to evaluating for proficiency in the areas of event design, principles of meeting planning, association objectives and business principles, it will also be a tool to develop the next generation of meeting professional.

Tourism 246

Tourism Education Hospitality Hotels 246

SmartMeetings

MARCH 7, 2017

Strategic event marketing can mean the difference between a successful event with good ROI and a forgettable, costly meeting. But what does it take to create an effective event marketing plan? The post Infographic: How Effective Event Marketing Boosts ROI appeared first on Smart Meetings.

Event Marketing 74

Event Marketing Marketing Events Meetings 74

Smart Meetings

FEBRUARY 21, 2019

The common thread with the products is that they drive efficiency in the meeting planning process, deliver data and insights, and focus on the attendee experience. More : AMEX M&E: Meetings App Usage to Rise by Almost 3% in 2019. “No More : AMEX M&E: Meetings Will Grow in 2019.

Meetings 159

Meetings Transportation 2019 Event Apps 159

Smart Meetings

OCTOBER 5, 2022

“We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. Pineda also predicts consolidation in the number of virtual platforms available since the market can’t support all venture capital-backed companies.

Meetings 276

Meetings Food and Beverage 2021 Speakers 276

Smart Meetings

JULY 6, 2022

Companies rely on events for everything, from team building to marketing, and the loss of experienced event staff will make it more challenging to put on a successful event. As the Vice President of Strategy and Marketing Services at Elevation Marketing , he skillfully architects and manages the delivery of integrated marketing programs.

2022 264

2022 Meetings 2020 Technology 264

Eventinterface

MARCH 31, 2018

On this episode of Event TALK, I am speaking with John Di Lemme, high-end marketing consultant, strategic business coach and international speaker about extreme customer service, and how this applies to service provided by meeting and event professionals. Can customer service be used as part of an event marketing strategy?

Consulting 150

Consulting Speakers Marketing Events 150

The Castle Group

AUGUST 23, 2022

While many industries were able to shift to a remote workforce, hotels, restaurants and airlines faced major layoffs and demand fluctuations and are now playing catch up, hiring and training staff in a tight market. With a few tools in your toolkit, seamless event planning is possible—and worth it. So how can you prepare?

Meeting Planning 52

Meeting Planning Meetings Food and Beverage Travel 52

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns.

Healthcare 246

Healthcare 2002 Education Consulting 246

SmartMeetings

MARCH 2, 2018

Experiential marketing is on fire right now as a trendy topic for breakout sessions and as a budget item. But what does the increased emphasis on blending a human experience with a marketing goal mean to event professionals? More experience focused marketing dollars equals more events that need planning. EventTrack).

Marketing 58

Marketing Event Technology Technology Event Marketing 58

GEVME

AUGUST 15, 2019

The top 5 conference & meeting planning trends of 2019–2020. Alongside the hot trends in the event planning industry, meeting and conference niches have also transformed and require new forms of engagement. The top 5 event marketing trends. Engaging technology. The league of IT conferences. Extend the digital

2020 219

2020 2019 Negotiating Technology 219

Eventinterface

MARCH 31, 2018

Dave is the former Chief Marketing Officer for Rockfish, a widely recognized digital innovation agency that was acquired by WPP, where he also served as the Managing Director for WPP Ventures. I am chatting with Dave about disruption and innovation and how that may tie to the meeting and event planning industry.

Event Planning 133

Event Planning 2017 Meeting Planning Marketing 133

EventMB

JANUARY 24, 2024

Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in the meetings and incentives market. Andrea Doyle Read the Complete Story On Skift Meetings

Global Events 214

Global Events Travel Meetings Marketing 214

Smart Meetings

MAY 25, 2023

1 ranked meeting destination in the U.S. ” Cvent Top Meeting Destinations | North America As pandemic restrictions eased and travel returned, convention and visitors bureaus (CVBs) worked diligently to promote their cities and revive the industry as quickly as possible, and those efforts are paying off. after being named No.

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Hotels Meetings 2019 Travel 246