Event Marketer
OCTOBER 30, 2024
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
Event Marketer
FEBRUARY 26, 2025
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
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Prestige Events Magazine
OCTOBER 10, 2024
The Meetings Industry Association (MIA) has agreed a partnership with train operator Avanti West Coast to highlight the importance of sustainable and efficient business travel to its members. Anna Doran, sales and distribution director at Avanti West Coast, said: “We are thrilled to partner with the Meetings Industry Association.
Event Marketer
MAY 2, 2024
Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.
Eventmobi
JULY 31, 2024
An annual meeting is many things—a gathering, an experience, and a way to build connections. But an annual meeting is only three days out of the year, maybe four. Many organizations are producing better meetings than ever. Connecting with actual people is, of course, one of the best parts of attending an annual meeting.
Smart Meetings
JANUARY 14, 2025
How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. 21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan.
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