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Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.
The Meetings Industry Association (MIA) has agreed a partnership with train operator Avanti West Coast to highlight the importance of sustainable and efficient business travel to its members. Anna Doran, sales and distribution director at Avanti West Coast, said: “We are thrilled to partner with the Meetings Industry Association.
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. 21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.
This years Global Meetings Industry Day (GMID) was one to remember. Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE) teamed up for a lively, eight-hour livestream packed with fresh insights, emerging trends and meaningful discussions around the future of meetings and events.
30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. The Watchlist honors the brand-side marketers helping to drive the future of experiential marketing. And we’ve put them on a list. Our Watchlist.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?
What attendee doesnt get excited about a great F&B setup at a meeting? What about a meeting immersed in enjoying the latest innovation in F&B? of indoor and outdoor meeting and event space, all updated and upgraded under the renovation, nestled around a picturesque vineyard setting, inviting every visitor to unwind.
Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers. Download the eBook today!
The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. The Meetings Show 2025 co-located with Business Travel Show Europe, will take place on 25-26 June 2025.
On 30 April 2025, the Mercure Manchester Piccadilly Hotel will host beam s All Members Meeting, with a content-rich agenda tackling some of the industrys most pressing topics. The day will also introduce members to Sean Tansey from beam s new charity partner, Rainbow Trust, followed by an evening of networking, dinner and a bit of fun.
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25
Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
With only 12 hours for set up, UK-based specialist in temporary inflatable structures, Evolution Dome, deployed 137 private meeting pods for a 1500-person, three-day healthcare conference at the Gaylord Palms Hotel in Orlando, Florida, 01-03 April 2025.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.
Meeting planners are responsible for the success of corporate events, conferences, and incentive programs. Hotels, CVBs, and destinations looking to attract more group business, need to understand the top pain points of meeting planners.
The nature of business meetings has undergone a significant transformation. Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models.
In search of comfortable-yet-affordable accommodations for your next meeting or event? City Express by Marriott is gearing up to offer options in four new markets. Planning a meeting in the UK or Ireland? Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier.
Event attendees need to be aware of the growing trend of unannounced use of facial analysis technology at meetings. And if you plan to attend the International Association of Exhibitions and Events [IAEE] ‘s December 2024 Expo! you should read this post. As recently reported by MeetingsNet , Expo!
As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners.
Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Content-Meets-Connection Space Leveraging the buzz concept, the show introduced a dedicated space that hosted two MoneyPot podcast booths, a stage and a bar. So, it’s our job to show this interplay. Want us to cover your booth?
markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]
Sample ‘Tipsy’ Prompts To create content that resonates with guests, hotel sales directors and marketers can use AI to generate engaging content styled as recommendations from a “tipsy best friend.” So why not let your tipsy best friend take charge of your marketing? Let’s Get Tipsy Together So, why wait?
Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action. Read More: The Science of Event Happiness Featured at Smart Meetings Elevate Experience Wellness, now. Its meeting people where theyre at, and there are so many ways we can do it. Wellness is already in events DNA.
Marketing emails need multiple rounds of review? Start with your major deadlines — things like venue confirmation, registration dates , and marketing campaign launches. Use it during team meetings to guide discussions and track progress. Your schedule accounts for that. Venue contracts take weeks to finalize? Task breakdowns.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.
The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support. There is, however, an impact on short-term demand as people await the outcome of the budget announcement.
When local businesses told us they wanted day packages that felt special without the eye-watering price tag, we didnt just think meeting rooms – we thought BIG. Ervina Kiezaite, National Sales Manager says, “At Butlins, weve spent 85 years mastering how to bring people together for moments that matter.
Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.
Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.
Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
Avoid pitfalls and protect your event Contracts are the lifeblood and backbone of the meetings industry. F&B Prep Typically, the cost of F&B is based on whats happening in the market. The post Mastering Event Contracts: Essential Negotiation Strategies for Meeting Planners in 2025 appeared first on Smart Meetings.
Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. The UK Conference and Meeting Survey 2023 highlighted that while the industry is on the road to recovery, overall expenditure levels remain below 2019 figures.
An annual meeting is many things—a gathering, an experience, and a way to build connections. But an annual meeting is only three days out of the year, maybe four. Many organizations are producing better meetings than ever. Connecting with actual people is, of course, one of the best parts of attending an annual meeting.
The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Focus on the Target Audience POV Meeting professionals know that some of the best ideas happen between sessions.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. How do they learn?
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. The 13,000-square-foot facility features a bold exterior that reflects the company’s vibrant brand identity and houses offices, warehousing, meeting spaces and a dedicated floral studio.
Breaking away from the usual conferences with a meetings and expo components, Shoptalk is part of the growing group of business events, think Money 20/20 and HLTH , that are rewriting the book on engagement, business facilitation, and the show floor experience. Want us to cover your booth? Reach out to EMs editor-at-large Anna Huddleston.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. The integration with Tempest will enable business events strategists to identify destinations and venues that meet their needs and criteria.
Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. Miguel Neves Read the Complete Story On Skift Meetings As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.
The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities.
The role corporate social responsibility plays in real-world impact The meetings industry is grounded in impact—and not just for attendees. As such, many meeting profs are finding CSR approaches to be more and more essential to their events.
Award winning central London venue 30 Euston Square has joined Unique Venues of London (UVL), the marketing association of over 80 unusual event venues from around the capital. CJ Alves, Head of Sales, Events & Marketing at 30 Euston Square, comments: “We’re really pleased to be joining Unique Venues of London.
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