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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

Marketing 289
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Meetings Industry Association announces Avanti partnership

Prestige Events Magazine

The Meetings Industry Association (MIA) has agreed a partnership with train operator Avanti West Coast to highlight the importance of sustainable and efficient business travel to its members. Anna Doran, sales and distribution director at Avanti West Coast, said: “We are thrilled to partner with the Meetings Industry Association.

Meetings 264
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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.

2025 279
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LA Fires Update: What Meeting Profs Need to Know

Smart Meetings

How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. 21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan.

Meetings 245
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.

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Key Takeaways from MPI and SITE’s Global Meetings Industry Day Livestream

Smart Meetings

This years Global Meetings Industry Day (GMID) was one to remember. Meeting Professionals International (MPI) and the Society for Incentive Travel Excellence (SITE) teamed up for a lively, eight-hour livestream packed with fresh insights, emerging trends and meaningful discussions around the future of meetings and events.

Meetings 244
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Meet the Honorees: The 2024 Watchlist

Event Marketer

30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. The Watchlist honors the brand-side marketers helping to drive the future of experiential marketing. And we’ve put them on a list. Our Watchlist.

2024 278
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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers. Download the eBook today!