Event Marketer

OCTOBER 21, 2024

30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. The Watchlist honors the brand-side marketers helping to drive the future of experiential marketing. And we’ve put them on a list. Our Watchlist.

2024 278

2024 Meetings Event Marketing Marketing 278

Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

2025 264

2025 Meetings Education Speakers 264

Prestige Events Magazine

JANUARY 21, 2025

The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. The Meetings Show 2025 co-located with Business Travel Show Europe, will take place on 25-26 June 2025.

2025 259

2025 Meetings Speakers Sustainability 259

Smart Meetings

MARCH 20, 2025

What attendee doesnt get excited about a great F&B setup at a meeting? What about a meeting immersed in enjoying the latest innovation in F&B? of indoor and outdoor meeting and event space, all updated and upgraded under the renovation, nestled around a picturesque vineyard setting, inviting every visitor to unwind.

Food and Beverage 211

Food and Beverage Meetings 2009 2025 211

Smart Meetings

FEBRUARY 21, 2025

Meeting planners are responsible for the success of corporate events, conferences, and incentive programs. Hotels, CVBs, and destinations looking to attract more group business, need to understand the top pain points of meeting planners.

Meetings 130

Meetings Sustainability Contracts Tech 130

Prestige Events Magazine

APRIL 15, 2025

With only 12 hours for set up, UK-based specialist in temporary inflatable structures, Evolution Dome, deployed 137 private meeting pods for a 1500-person, three-day healthcare conference at the Gaylord Palms Hotel in Orlando, Florida, 01-03 April 2025.

Healthcare 147

Healthcare Conference Meetings 2025 147

Prestige Events Magazine

MARCH 18, 2025

Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25

Technology 172

Technology Marketing 2025 2023 172

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.

2025 157

2025 Trade Shows Meetings Education 157

Smart Meetings

APRIL 10, 2025

The nature of business meetings has undergone a significant transformation. Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models.

Hotels 130

Hotels Meetings Advertising Hospitality 130

Smart Meetings

MARCH 18, 2025

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.

Hospitality 130

Hospitality Marketing Social Media Advertising 130

Conferences that Work

NOVEMBER 4, 2024

Event attendees need to be aware of the growing trend of unannounced use of facial analysis technology at meetings. And if you plan to attend the International Association of Exhibitions and Events [IAEE] ‘s December 2024 Expo! you should read this post. As recently reported by MeetingsNet , Expo!

2024 380

2024 Technology 2023 2018 380

Smart Meetings

JANUARY 24, 2025

In search of comfortable-yet-affordable accommodations for your next meeting or event? City Express by Marriott is gearing up to offer options in four new markets. Planning a meeting in the UK or Ireland? Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier.

Travel 200

Travel Marketing Tourism Food and Beverage 200

Smart Meetings

FEBRUARY 21, 2025

As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners.

2025 130

2025 Meetings Sustainability Negotiating 130

Event Marketer

NOVEMBER 7, 2024

Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Content-Meets-Connection Space Leveraging the buzz concept, the show introduced a dedicated space that hosted two MoneyPot podcast booths, a stage and a bar. So, it’s our job to show this interplay. Want us to cover your booth?

2024 316

2024 Trade Shows Banking Sponsorships 316

Event Marketer

OCTOBER 16, 2024

markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]

2024 306

2024 Retail 2021 Marketing 306

Smart Meetings

MARCH 7, 2025

Sample ‘Tipsy’ Prompts To create content that resonates with guests, hotel sales directors and marketers can use AI to generate engaging content styled as recommendations from a “tipsy best friend.” So why not let your tipsy best friend take charge of your marketing? Let’s Get Tipsy Together So, why wait?

Marketing 130

Marketing Social Media Hotels Travel 130

Attendease

NOVEMBER 6, 2024

Marketing emails need multiple rounds of review? Start with your major deadlines — things like venue confirmation, registration dates , and marketing campaign launches. Use it during team meetings to guide discussions and track progress. Your schedule accounts for that. Venue contracts take weeks to finalize? Task breakdowns.

Event Planning 370

Event Planning Contracts Risk Management Speakers 370

Smart Meetings

NOVEMBER 8, 2024

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). In her role with DI, Pace will be responsible for the strategic development and implementation of all of the association’s marketing initiatives.

Food and Beverage 246

Food and Beverage Tourism Hospitality Hotels 246

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing 105

Event Marketing Marketing Speakers Events 105

Event Marketer

OCTOBER 24, 2024

Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.

Fashion 294

Fashion Apparel Social Media Marketing 294

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Prestige Events Magazine

OCTOBER 24, 2024

Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. The UK Conference and Meeting Survey 2023 highlighted that while the industry is on the road to recovery, overall expenditure levels remain below 2019 figures.

Hotels 264

Hotels Management Corporate Meetings B2B 264

Prestige Events Magazine

APRIL 9, 2025

When local businesses told us they wanted day packages that felt special without the eye-watering price tag, we didnt just think meeting rooms – we thought BIG. Ervina Kiezaite, National Sales Manager says, “At Butlins, weve spent 85 years mastering how to bring people together for moments that matter.

Conference 147

Conference Marketing Corporate Events Contracts 147

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. But an annual meeting is only three days out of the year, maybe four. Many organizations are producing better meetings than ever. Connecting with actual people is, of course, one of the best parts of attending an annual meeting.

Meetings 351

Meetings Education Trade Shows Conference 351

Smart Meetings

OCTOBER 23, 2024

The invitation-only activation for CMOs during IMEX demonstrated the power of live events How do you surprise and delight veteran marketing executives who have seen it all? Focus on the Target Audience POV Meeting professionals know that some of the best ideas happen between sessions.

Automotive 238

Automotive Marketing Hospitality Venues 238

Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. How do they learn?

Speakers 246

Speakers Technology Trade Shows Events 246

Event Marketer

DECEMBER 17, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. The 13,000-square-foot facility features a bold exterior that reflects the company’s vibrant brand identity and houses offices, warehousing, meeting spaces and a dedicated floral studio.

Trade Shows 261

Trade Shows Entertainment Event Marketing Marketing 261

Event Marketer

APRIL 2, 2025

Breaking away from the usual conferences with a meetings and expo components, Shoptalk is part of the growing group of business events, think Money 20/20 and HLTH , that are rewriting the book on engagement, business facilitation, and the show floor experience. Want us to cover your booth? Reach out to EMs editor-at-large Anna Huddleston.

Trade Shows 305

Trade Shows 2025 Retail Ecommerce 305

Smart Meetings

MARCH 27, 2025

Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action. Read More: The Science of Event Happiness Featured at Smart Meetings Elevate Experience Wellness, now. Its meeting people where theyre at, and there are so many ways we can do it. Wellness is already in events DNA.

Meetings 130

Meetings Education Hospitality Sustainability 130

EventMB

JANUARY 2, 2025

Skift Take: Predicting the future of the meetings industry is tough, but we do it every year. Miguel Neves Read the Complete Story On Skift Meetings As we look back at 2024, here's our honest look at what we got right, what we got wrong, and what's still percolating.

2024 185

2024 Meetings Events Travel 185

Event Marketer

NOVEMBER 24, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. The integration with Tempest will enable business events strategists to identify destinations and venues that meet their needs and criteria.

Trade Shows 278

Trade Shows Healthcare 2024 Financial 278

Event Marketer

NOVEMBER 24, 2024

The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. This central area served as a space for informal meetings, for food and beverage, executive meet-and-greets and other activities.

Food and Beverage 264

Food and Beverage Retail Entertainment Hotels 264

SmartMeetings

NOVEMBER 8, 2024

The role corporate social responsibility plays in real-world impact The meetings industry is grounded in impact—and not just for attendees. As such, many meeting profs are finding CSR approaches to be more and more essential to their events.

Meetings 95

Meetings Tourism Sustainability Travel 95

Prestige Events Magazine

DECEMBER 4, 2024

Award winning central London venue 30 Euston Square has joined Unique Venues of London (UVL), the marketing association of over 80 unusual event venues from around the capital. CJ Alves, Head of Sales, Events & Marketing at 30 Euston Square, comments: “We’re really pleased to be joining Unique Venues of London.

Venues 264

Venues Speakers Marketing Meetings 264

Smart Meetings

NOVEMBER 15, 2024

Sabre and Internova Travel have released a new offering to the market that is worth looking over. So are the tourism ministers of the G7, who are meeting for the first time ever right now in Italy. Worried about whether Florida is prepared to host a meeting post-hurricane season? The tourist turnout marks a 1.8%

Tourism 246

Tourism Airlines Travel 2024 246

Prestige Events Magazine

MARCH 25, 2025

The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support. There is, however, an impact on short-term demand as people await the outcome of the budget announcement.

Government 161

Government Insurance Meetings Tourism 161