Event Industry News

MARCH 19, 2021

In line with ambitious growth plans Nineteen Group has announced the launch of Retail Technology Show. Taking place at Olympia, London on the 26-27 April 2002, Retail Technology Show will bring together the world’s most innovative solution providers and retailers from across Europe.

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Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. More B-to-B Insights: Meet the 2021 Dream Team: The Sharpest Minds in B-to-B Events.

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Eventmobi

MAY 18, 2020

Evaluating Marketing: Revised marketing materials for key venues and solidifying relationships New templates for invoicing, budgeting, letterhead, and client proposals Updating website with event photos What marketing has worked and what has not? Paperless in a world that uses paper (invites, escorts, place cards, menus, etc.).

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Management Events

DECEMBER 14, 2021

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? . Customer personalization .

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Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

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Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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Quickmobile

JANUARY 9, 2018

Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events. The origin of beacons in proximity marketing. The retail market was the first to embrace beacon technology and shape the concept of proximity marketing.

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Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. With experiential, this is also the case. This hybrid approach is the new norm.”

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Velvet Chainsaw

MARCH 2, 2018

The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull.

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PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended. Kimberly Carcone.

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Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events. Strong Marketing.

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Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketer

OCTOBER 18, 2024

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences. Perhaps a Belvita with your coffee?

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Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything!

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Smart Meetings

MAY 15, 2023

When the $520 million opened the first week in May, it was hailed by the meetings industry as a “game-changer.” To find out how and why the resort will have planners feeling like it’s championship season, we asked Gus Tejada, Omni PGA Frisco Resort director of sales and marketing, for some context. We have nine outdoor meeting spaces.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Event Marketer

OCTOBER 16, 2024

markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]

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Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care. It costs over £11.5 million to run the services each year. Whilst the NHS contributes approximately £7.1

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Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. One of the intentions of the booth is to draw people in.

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Smart Meetings

FEBRUARY 22, 2019

Rent the Runaway can help you can look like Emma Stone in The Favourite, wearing the castle gown by ML Monique Lhuillier for $95 (retail $998); or inspired by Green Book , wearing the cobalt Marilyn gown by Allison Parris for $75 (retail $485). Related : Harness the Kardashian Effect to Market Your Event.

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Smart Meetings

DECEMBER 30, 2023

The quest to design green meetings often feels like a greenhouse gas-cutting limbo game. This is more than a sustainability moment for meetings. Green meetings are here to stay. But when the phrase “ regenerative meetings ” started getting tossed around, we were curious if that was even possible. million in 2022.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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EventMB

MAY 16, 2022

Inspiration can, at times, feel in short supply when working on multiple deadline-driven projects while under pressure to adapt to new market needs and expectations. Kapil Mudholkar, Associate Director of Marketing, Media 7. ” The post Event Professionals Share Creative Inspirations appeared first on Skift Meetings.

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Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX. Agency: In-house.)

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Event Marketer

AUGUST 14, 2024

To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen. I think it pulls together a lot of the ways the modern marketer thinks about their consumer: it’s digital, it’s in person, it’s community-building, it’s exploring.

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Smart Meetings

MARCH 27, 2023

meeting space. Many destinations boast high-end shopping experiences featuring designer brands, but The Museum offers shoppers the opportunity to get their shopping fix with a non-traditional retail experience. In addition, the boutique-style shop allows local and international creators to introduce and market their goods.

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Eventtia

JULY 6, 2023

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

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EventMB

MAY 24, 2022

asked Sean Perkins, Vice President, Marketing, Consumer Technology Association (CTA), producer of CES, during Skift Meetings’ recent Event Tech Innovation Summit. The post Doing Hybrid Events Right Is Hard: Top CES Official appeared first on Skift Meetings.

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Eventtia

MARCH 8, 2023

Whether brick-and-mortar or online, retail company executives constantly look for ways to attract and retain new customers. Standing out from the rest, increasing brand awareness, and communicating value are becoming crucial for survival, regardless of the retail industry or niche. The global retail industry will be around 31.7

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GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. In present times, it solves many problems that were once faced by event planners when hosting in-person meetings and events. How Artificial Intelligence can help event marketers? With the right set of data, AI can help event marketers target the right audience.

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MeetingsNet

JUNE 10, 2020

Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe. The costs for the virtual meeting platform and associated consultants. •

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Event Marketer

JANUARY 24, 2022

More on This Topic: AT&T’s Four Tips for Elevating Engagement to Meet the Needs of the COVID-era Consumer. Even fast fashion retailers are thinking forward. And in a world where online shopping rules, the retailer is meeting consumers where they spend their time, with a whole new type of retail therapy.

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SmartMeetings

DECEMBER 6, 2017

Planning a meeting in December can be stressful. In California’s Silicon Valley, the historic mansion, Filoli, decorates the grounds with large trees, holiday market carts and wreath making classes. She has orchestrated more than 1,000 events and programs for Fortune 500 corporations and national retailers. Hygge Inspiration.

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Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. Photo credit: Ashley The post Super Bowl LVIII: Furniture Brand Ashley Pops Up its Biggest Activation Yet in Las Vegas appeared first on Event Marketer. Agency: FlyteVu.

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Event Marketer

NOVEMBER 24, 2024

Team Summit is DISH’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new DISH products, strategies and technology through training and general sessions.

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