Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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Prestige Events Magazine

DECEMBER 10, 2024

Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.

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Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

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Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. With experiential, this is also the case. This hybrid approach is the new norm.”

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Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.

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Smart Meetings

MAY 15, 2023

When the $520 million opened the first week in May, it was hailed by the meetings industry as a “game-changer.” To find out how and why the resort will have planners feeling like it’s championship season, we asked Gus Tejada, Omni PGA Frisco Resort director of sales and marketing, for some context. We have nine outdoor meeting spaces.

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Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care. It costs over £11.5 million to run the services each year. Whilst the NHS contributes approximately £7.1

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Event Marketer

FEBRUARY 26, 2025

Some people self-select and give us that survey information, says Trevor Drewry, head of experiential marketing at Webflow. Post-pandemic, the event has seen more first-timers than ever before, according to Dan Preiss, vp-experiential marketing at Dell. Here’s my hack. Here’s what I think is best, Preiss says.

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Event Marketer

JUNE 29, 2021

The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. One of the intentions of the booth is to draw people in.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Smart Meetings

MARCH 20, 2025

Smart Meetings may earn a small commission with any purchase If you’ve been searching for a print-on-demand partner that truly understands your brand’s needs, Printed Mint might just be the game-changer you’ve been waiting for. They dont just print productsthey help grow your brand with no compromises.

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Smart Meetings

FEBRUARY 22, 2019

Rent the Runaway can help you can look like Emma Stone in The Favourite, wearing the castle gown by ML Monique Lhuillier for $95 (retail $998); or inspired by Green Book , wearing the cobalt Marilyn gown by Allison Parris for $75 (retail $485). Related : Harness the Kardashian Effect to Market Your Event.

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Smart Meetings

MARCH 31, 2025

Northwest Event Show highlighted the benefits in a panel discussion that set the stage for the two-day meeting ideafest. Groups traveling for conferences are part of the reason Seattle is home to a vibrant mix of arts, culture, music, restaurants and retail that make up the fabric of life in the area. But think about the multiplier.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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Event Marketer

AUGUST 14, 2024

To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen. I think it pulls together a lot of the ways the modern marketer thinks about their consumer: it’s digital, it’s in person, it’s community-building, it’s exploring.

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Smart Meetings

DECEMBER 30, 2023

The quest to design green meetings often feels like a greenhouse gas-cutting limbo game. This is more than a sustainability moment for meetings. Green meetings are here to stay. But when the phrase “ regenerative meetings ” started getting tossed around, we were curious if that was even possible. million in 2022.

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Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX. Agency: In-house.)

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Event Marketer

FEBRUARY 19, 2025

There, they participated in talent meet-and-greets, engaged with the shows Big Board Race, stopped by a Who He Play For? Over at the Amex Experience on Powell St., the brand offered fans their 15 minutes of fame with a behind-the-scenes, interactive experience that dropped them into the world of Inside the NBA.

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Smart Meetings

MARCH 27, 2023

meeting space. Many destinations boast high-end shopping experiences featuring designer brands, but The Museum offers shoppers the opportunity to get their shopping fix with a non-traditional retail experience. In addition, the boutique-style shop allows local and international creators to introduce and market their goods.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketer

JUNE 17, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans. The brand on June 13 unveiled a pop-up installation at 301 Canal Street that, from afar, looks like The RealReal opened a new retail shop.

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Event Marketer

JANUARY 24, 2022

More on This Topic: AT&T’s Four Tips for Elevating Engagement to Meet the Needs of the COVID-era Consumer. Even fast fashion retailers are thinking forward. And in a world where online shopping rules, the retailer is meeting consumers where they spend their time, with a whole new type of retail therapy.

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Smart Meetings

FEBRUARY 4, 2025

Read More : LA Fires Update: What Meeting Profs Need to Know Youre Just My Type is a nonprofit aiming to create community for T1Ds, support their mental health and let them know they are not alone in managing this disease. I had been following Laura for a while and knew she was LA-based, but we’d never met. While working at Gap Inc.,

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Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything!

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Smart Meetings

JUNE 9, 2021

At 100 percent capacity and masks off, Las Vegas is back in the business of meetings—and it’s a beautiful sight. No time has been wasted between the announcement that all restrictions have been lifted and the hosting of meetings in the city. The company usually has 100 retailers, 125 suppliers and more than 800 attendees.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Smart Meetings

FEBRUARY 12, 2019

The Greater Ontario Convention & Visitors Bureau is the official destination marketing organization to promote the cities of Ontario and Rancho Cucamonga, California to visitors nationally and internationally. Consider integrating the exercise into the theme of the meeting with team-building scavenger hunts or gratitude practice.

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Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. Photo credit: Ashley The post Super Bowl LVIII: Furniture Brand Ashley Pops Up its Biggest Activation Yet in Las Vegas appeared first on Event Marketer. Agency: FlyteVu.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

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Event Marketer

FEBRUARY 12, 2025

VERIZON In addition to its first-ever Super Bowl FanFest that brought watch parties and events to stadiums and venues across all 30 NFL markets on Super Bowl Sunday, Verizon activated the four-day House of Verizon at Fulton Alley, exclusively for Verizon customers. Agency: 160over90) ABERCROMBIE In a one-day-only retail experience on Feb.

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Smart Meetings

SEPTEMBER 24, 2021

Darcy is director of marketing and communications for Grand Geneva Resort & Spa in Lake Geneva, Wisconsin. Before Grand Geneva, Darcy spent six years with White Lodging Services in Merrillville, Indiana, where she was corporate senior marketing manager. Innov8 Meetings + Events named Castellanos director of global events.

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Smart Meetings

OCTOBER 4, 2024

She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. Her experience equips her to now lead Seattle Convention Center through Seattle’s next phase of growth in the meetings and conventions space.

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Smart Meetings

FEBRUARY 4, 2025

Read More : LA Fires Update: What Meeting Profs Need to Know Youre Just My Type is a nonprofit aiming to create community for T1Ds, support their mental health and let them know they are not alone in managing this disease. I had been following Laura for a while and knew she was LA-based, but we’d never met. While working at Gap Inc.,

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Insurance Retail 2006 Travel 130

Smart Meetings

JANUARY 3, 2023

Where we spend our event budget matters, but meeting professionals already have full-time jobs. What makes any city distinct is the people,” she said on a recent tour of Pike Place Market that required ducking around to the back of shops to meet, talk to and hear the stories of vendors who pour their passions into their family businesses.

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Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Event Farm

DECEMBER 27, 2016

Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. I heard about Event Farm through a chance meeting with a member of the executive team. I'm a futurist nerd at heart and spent the past seven years in technology hardware development and retail.

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Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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