Event Marketer

JUNE 30, 2023

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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Retail Trade Shows 2023 Sustainability 69

Eventtia

MARCH 8, 2023

Whether brick-and-mortar or online, retail company executives constantly look for ways to attract and retain new customers. Standing out from the rest, increasing brand awareness, and communicating value are becoming crucial for survival, regardless of the retail industry or niche. The global retail industry will be around 31.7

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Eventtia

MAY 22, 2023

From product launches and demonstrations to workshops and themed experiences, the types of in-store retail events are as diverse as the brands and industries they represent. Let’s explore some of the most common and effective types of in-store retail events and how they enhance the customer journey. ?

Retail 48

Retail Fashion Food and Beverage Consulting 48

Eventtia

JULY 20, 2023

The growing landscape of the retail industry compels brands to develop robust strategies that set them apart from the competition. Among these strategies, providing an exceptional retail customer experience has proven highly effective in attracting and cultivating customer relationships.

Retail 48

Retail Event Management Management Events 48

Event Marketer

OCTOBER 20, 2024

At this year’s convenience store trade show, NACS 2024 , Monster Energy decided to shift gears and rev up the excitement for its brand and sub-brands in an adrenaline-fueled experience that was all about loud, edgy and rebellious marketing, and the energy it brings to retailers. But in reality, these touchpoints were hardly used.

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Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. But the marketing insights it gained are invaluable. More B-to-B Insights: Meet the 2021 Dream Team: The Sharpest Minds in B-to-B Events.

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Marketing B2B Retail Trade Shows 122

Prestige Events Magazine

MARCH 26, 2024

Retail’s Best is marking its 10th anniversary with its signature “Forecourt & Convenience Partners” event, to be held at Radisson Blu Stansted Airport on May 16, 2024. Retail’s Best is notable for its role in facilitating business relationships that have led to growth and increased profitability for participants.

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Retail Social Media 2024 Marketing 114

Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Marketing Conference Apparel Consulting 154

Smart Meetings

MAY 15, 2023

When the $520 million opened the first week in May, it was hailed by the meetings industry as a “game-changer.” To find out how and why the resort will have planners feeling like it’s championship season, we asked Gus Tejada, Omni PGA Frisco Resort director of sales and marketing, for some context. We have nine outdoor meeting spaces.

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Event Marketer

OCTOBER 18, 2024

While many offerings on display focused on the future of retail with the use of AI and technology, product sampling remained a key part of this show, with brands going all out to impress the retailers with bold flavors, innovative packaging, and engaging retail experiences. Perhaps a Belvita with your coffee?

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2024 Retail Trade Shows Fashion 115

Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care. It costs over £11.5 million to run the services each year. Whilst the NHS contributes approximately £7.1

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Meetings Trade Shows Retail Social Media 86

Ins'Tent

FEBRUARY 14, 2024

Back to Inflatables Hub Inflatable marketing materials are a new but effective approach to advertising efforts. Inflatable signs are roughly a third of the cost of traditional marketing tools, such as billboards or stationary signage, and even less than other options, like sign spinners or contests.

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Event Marketer

JANUARY 10, 2022

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. What we’ve seen is every market that we’ve gone in, there’s a different expectation,” says Ward.

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2022 Event Marketing Marketing Retail 124

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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zkipster

JUNE 28, 2023

I grew up in Bulgaria and attended the University of Veliko Tarnovo , where I majored in Marketing. When I graduated I joined the marketing department at Boliarka – one of the biggest breweries in Bulgaria – where I worked alongside the marketing managers on research and promotions.

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Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 100

Marketing Conference Apparel Consulting 100

Smart Meetings

OCTOBER 4, 2024

She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. Her experience equips her to now lead Seattle Convention Center through Seattle’s next phase of growth in the meetings and conventions space.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Marketing Sports Hospitality Tourism 87

SmartMeetings

SEPTEMBER 29, 2017

Event planners can take advantage of the unique landscapes offered by stores large and small to bring people together and add a dash of retail therapy. Add a little history to your excursion at Faneuil Hall Marketplace (Quincy Market) in Boston, Massachusetts. Here are five ways to borrow that boutique vibe for your next event.

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Retail Fashion Meetings Entertainment 40

Smart Meetings

DECEMBER 30, 2023

The quest to design green meetings often feels like a greenhouse gas-cutting limbo game. This is more than a sustainability moment for meetings. Green meetings are here to stay. But when the phrase “ regenerative meetings ” started getting tossed around, we were curious if that was even possible. million in 2022.

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Meetings Sustainability Food and Beverage Tourism 111

Plan Your Meetings

NOVEMBER 1, 2017

According to Psychology Today , retail therapy involves shopping with the aim of improving the mood of the buyer. The main benefits of retail therapy include escape, relaxation and rejuvenation. Here are some ideas for incorporating retail therapy into meetings, conferences and events. Kit Yarrow Ph.D.

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Retail Conference Meetings Fashion 31

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This often involves communicating with retail partners, event planning, and scheduling product availability dates long before the launch. Momentum is everything!

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Social Media Retail Automotive 2021 370

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events. Strong Marketing.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Smart Meetings

MARCH 27, 2023

meeting space. Many destinations boast high-end shopping experiences featuring designer brands, but The Museum offers shoppers the opportunity to get their shopping fix with a non-traditional retail experience. In addition, the boutique-style shop allows local and international creators to introduce and market their goods.

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Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. With experiential, this is also the case. This hybrid approach is the new norm.”

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Retail Marketing Technology Events 117

Event Marketer

AUGUST 14, 2024

To learn more about the secret sauce behind the Colorful Kitchen Pop-Up, we caught up with Ana Goettsch, head of marketing at Primal Kitchen. I think it pulls together a lot of the ways the modern marketer thinks about their consumer: it’s digital, it’s in person, it’s community-building, it’s exploring.

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Retail Social Media Marketing Events 82

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended. Kimberly Carcone.

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Marketing Trade Shows Retail Advertising 119

Event Industry News

MAY 16, 2019

The research, conducted for experience marketing agency George P. Johnson, surveyed C-Suite decision makers at brands with 500+ employees, asking about their knowledge and plans around the use of mobile in marketing. Only 3% of respondents felt there are no main barriers to this type of marketing innovation.

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Retail Banking Tech Technology 60

Event Marketer

OCTOBER 16, 2024

markets, and this year, SEPHORiA made its way to Atlanta for the first time. host city that aligns values with Sephora,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. So we’ve never intended SEPHORiA to exist in one market, exclusively. We choose a [U.S.]

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2024 Retail 2021 Marketing 114

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX. Agency: In-house.)

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Retail Social Media Apparel 2022 79

Event Farm

DECEMBER 27, 2016

Keep reading to learn more about what drove them to the Farm and what excites them about the future of the event marketing industry. I heard about Event Farm through a chance meeting with a member of the executive team. I'm a futurist nerd at heart and spent the past seven years in technology hardware development and retail.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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Sponsorships Apparel Retail Fashion 97

Smart Meetings

JANUARY 5, 2024

Joining Gernazick is Neeley, who will serve as director of spa, wellness and retail. At Visit Denver, she will develop, direct and execute convention and meeting sales and destination services strategies. Simaan Hawa Simaan Hawa, Montage Laguna Beach Hawa joins Montage Laguna Beach as director of sales and marketing.

Food and Beverage 105

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Eventtia

JULY 24, 2023

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. We can’t ignore the impact of event technology on a retail company’s events strategy.

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Event Tech Tech Retail Event Management 62

MeetingsNet

JULY 7, 2023

Changemaker Justin Maddox delivers creative, envelope-pushing meeting apps and other technology solutions for clients of LEO Events. MeetingsNet’s Changemakers list recognizes outstanding meeting professionals for their efforts to move their organizations and the industry forward in unique and positive ways.

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Meetings Event Apps 2023 2015 63

Smart Meetings

FEBRUARY 20, 2024

Although the city has multiple suppliers who often sell large quantities to major retailers, farmers also have their eyes set on smaller, more memorable experiences right on the farm. Why sell something wholesale if you can sell it at retail?” We also have a local farmers market. Trimmer asks. We started producing our wineries.

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Food and Beverage Sustainability Retail 2007 105

Smart Meetings

FEBRUARY 22, 2019

Rent the Runaway can help you can look like Emma Stone in The Favourite, wearing the castle gown by ML Monique Lhuillier for $95 (retail $998); or inspired by Green Book , wearing the cobalt Marilyn gown by Allison Parris for $75 (retail $485). Related : Harness the Kardashian Effect to Market Your Event.

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