Smart Meetings

JANUARY 14, 2025

How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. 21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

MARCH 3, 2022

As it’s still in its infancy, there isn’t much known about the metaverse, although large corporations, such as Nike, Adidas, Disney and Walmart have expressed plans to be a part of the metaverse; JP Morgan and Goldman Sachs believe the metaverse will become a market opportunity valued well into the trillions. Virtual Meeting, Real Feel.

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Meetings Social Media Tech Technology 279

Smart Meetings

MAY 8, 2023

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

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Attendease

FEBRUARY 15, 2023

In fact, modern corporate meeting planning software can help you optimize and automate processes so that you and your team can save time and resources over time. Here’s how choosing the right corporate meeting planning software can help. One of the best ways to reduce costs is to streamline your existing processes.

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Smart Meetings

OCTOBER 23, 2023

Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Smart Meetings

APRIL 10, 2023

Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. Everyone wants a meeting right now. We asked meeting planners whether they saw any value in their connection. “As

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Attendease

SEPTEMBER 22, 2023

However, if you planned for 500 attendees and only 200 showed up, you likely will want to seek areas of improvement for the next time around so you can meet your targets and “wow” a larger crowd. Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Smart Meetings

OCTOBER 6, 2023

Take a moment to improve your mental health and your meetings will reap the rewards Meeting professionals are some of the busiest people out there. If you’re a hardworking meeting professional, chances are that you experience stress more than you’d like to. For many, being busy means being stressed. A little stress is fine.

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Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care.

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Meetings Trade Shows Retail Social Media 245

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

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Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy?

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Smart Meetings

JULY 24, 2023

Zillow Executive Producer of Live Content and Smart Women in Meetings Award winner Karen Hartline (@khartline) is one of those. You could post that you were going to be in downtown Los Angeles and would anyone want to meet up? When asked the best way for meeting professionals to use this new tool, she saw it as an investment.

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Smart Meetings

JULY 6, 2022

It seems like not so long ago that everyone was talking about the death of meetings and conventions. But as we begin to inch ever closer to a new normal, it’s clear that meetings are making a comeback in 2022—with a few changes of course. How Covid-19 Impacted Large-Scale Meetings and Conventions. Let’s dive in.

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Event Marketer

APRIL 25, 2022

A key component of driving traffic to the walking tour was TBS’s partnership with social media sensation Buddy the Rat , a performance artist that dresses up as a rat and interacts with the public. The post TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’ appeared first on Event Marketer.

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Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This way, everyone executing your marketing is aligned in correctly promoting the product’s branding, unique selling propositions, and key features. . Momentum is everything!

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Smart Meetings

MARCH 7, 2025

Hotels can use this playful style to make emails, social media posts, and ads feel personal and exciting. Here are some examples of what this could look like: Email Subject Lines: Hot Tub + Happy Hour = The Weekend You Deserve Social Media Posts: You + ocean views + bottomless mimosas? Text your squad.

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Marketing Social Media Hotels Travel 130

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across social media platforms for cohesion and to aggregate conversations.

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Eventmobi

AUGUST 21, 2024

In exchange, the event organizer helps promote awareness of the sponsor by including their branding in marketing and event materials. Alignment of Values and Goals Ideally, your sponsor won’t just partner with you for the marketing perks. They should genuinely care about your event’s success and want you to meet your goals.

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Corporate Events Sponsorships Social Media Financial 318

Attendease

FEBRUARY 29, 2024

While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations. Marketing and Communications Manager. Scheduling weekly or bi-weekly meetings to share important updates.

Social Media 381

Social Media Sustainability Sponsorships Management 381

Attendease

MAY 25, 2022

Event websites are an extremely powerful marketing tool for promoting your upcoming events. Thanks to social media, online videos have become the most popular form of media by a landslide. Make social sharing easy. Word of mouth is the best form of marketing for a reason! Use videos. And what’s not to like?

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Event Marketer

OCTOBER 24, 2024

Focused on meeting customers where they are, Walmart chose a range of locations for the Style Tour, from festivals to parks to shopping centers, in established markets where the brand operates several stores and in growth markets like larger, densely populated cities where Walmart doesn’t have a brick-and-mortar presence.

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Fashion Apparel Social Media Marketing 292

Smart Meetings

FEBRUARY 16, 2024

Avoiding wellness washing and incorporating holistic well-being into meetings Wellness is on every planner’s mind these days—with it, come concerns of “wellness washing.” A group of professionals with expertise in wellness—its nuances, scope and impact—gathered for a recent Smart Meetings webinar, “How to Avoid Wellness Washing.”

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Meetings Speakers Sustainability Social Media 236

IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! The world of event marketing is a bit like a roller coaster – thrilling, dynamic, and always changing. But let’s think beyond virtual meetings.

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2024 Event Marketing Marketing Sustainability 195

Eventmobi

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

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Smart Meetings

JUNE 7, 2024

She brings over 25 years of experience, much of it in leadership roles, in the experiential brand marketing industry. With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

Hospitality 246

Hospitality Social Media Food and Beverage Advertising 246

Smart Meetings

AUGUST 26, 2022

To learn what meeting professionals value most as the industry emerges in the post-Covid world of gathering, Caesars Entertainment launched its Caesars Entertainment Remastered Tour— showcasing the company’s largest reinvestment year having spent hundreds of millions in 2022 on upgrading their venues across the U.S. Extending Digital Reach.

Entertainment 246

Entertainment Social Media Venues 2022 246

Event Marketer

MARCH 20, 2023

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

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Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Smart Meetings

MAY 3, 2024

Throughout his 20 years of experience in hotel sales, meetings and events, he has led award winning sales teams at large North American hotel brands. Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal.

Food and Beverage 264

Food and Beverage Tourism Hospitality 2005 264

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Provide them with assets to share on social media to easily help with the job.

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2022 Social Media Advertising Financial 366