Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

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Marketing Social Media Advertising B2B 264

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. But how can you make sense of the many social media options and use your time effectively? In this post, we’ll help you hone in on the top event social media platforms.

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Smart Meetings

APRIL 10, 2025

The nature of business meetings has undergone a significant transformation. Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models.

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Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more.

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Smart Meetings

OCTOBER 11, 2024

and China, whose business travel markets have expanded 13.4% Read More : Today’s Best Practices for Visas and International Travel Business travel has been a key economic driver, thanks in no small part to the power of in-person meetings and events. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.

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Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

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Event Marketing Marketing Social Media 2021 356

Smart Meetings

MARCH 25, 2025

To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. He also learned a thing or two from a student social media manager while at a session.

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Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A.

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Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

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Apparel Fashion Social Media Travel 285

Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. The stunt had social media users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Moral of the story?

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Smart Meetings

APRIL 1, 2025

As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. Here are five proven strategies to help you market your outdoor spaces, attract bookings, and elevate your revenue potential for the 2025 season.

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Social Media Sustainability Hotels 2025 130

Conferences that Work

AUGUST 24, 2020

Here are five meeting design books I especially recommend. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). In an outrageous display of chutzpah , I wrote three of these books. [If

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

MARCH 19, 2025

A truly great event doesnt just meet expectationsit exceeds them at every turn. From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Shareable: Encouraging Organic Word-of-Mouth Your attendees should be your best marketers. ” podcast.

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Smart Meetings

MARCH 3, 2022

As it’s still in its infancy, there isn’t much known about the metaverse, although large corporations, such as Nike, Adidas, Disney and Walmart have expressed plans to be a part of the metaverse; JP Morgan and Goldman Sachs believe the metaverse will become a market opportunity valued well into the trillions. Virtual Meeting, Real Feel.

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Meetings Social Media Tech Technology 279

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Attendease

FEBRUARY 15, 2023

In fact, modern corporate meeting planning software can help you optimize and automate processes so that you and your team can save time and resources over time. Here’s how choosing the right corporate meeting planning software can help. One of the best ways to reduce costs is to streamline your existing processes.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Smart Meetings

OCTOBER 23, 2023

Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Smart Meetings

APRIL 10, 2023

Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. Everyone wants a meeting right now. We asked meeting planners whether they saw any value in their connection. “As

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Attendease

DECEMBER 3, 2024

From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Instead, drag and drop sessions, speakers, and rooms for your meeting or event. Planning and executing a corporate events program is no simple task. Does this sound familiar?

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Attendease

SEPTEMBER 22, 2023

However, if you planned for 500 attendees and only 200 showed up, you likely will want to seek areas of improvement for the next time around so you can meet your targets and “wow” a larger crowd. Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Tech Event Marketing Marketing 2026 319

Smart Meetings

OCTOBER 6, 2023

Take a moment to improve your mental health and your meetings will reap the rewards Meeting professionals are some of the busiest people out there. If you’re a hardworking meeting professional, chances are that you experience stress more than you’d like to. For many, being busy means being stressed. A little stress is fine.

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Planning Pod

JANUARY 27, 2025

Social media engagement When it comes to social media , don’t just broadcast your message into the void! This allows you to tailor your communication and meet them exactly where they are with relevant information.

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Social Media Advertising Management Events 131

Prestige Events Magazine

MARCH 24, 2023

Meet Cambridge, the meetings and convention bureau for Cambridge and the surrounding area, is proud to be working with the Arthur Rank Hospice Charity, helping it to attract events which bring in valuable income to fund patient care.

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Meetings Trade Shows Retail Social Media 245

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

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Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy?

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Social Media Sports 2019 Entertainment 343

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

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Event Marketing Marketing Social Media Consulting 195

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Smart Meetings

JULY 24, 2023

Zillow Executive Producer of Live Content and Smart Women in Meetings Award winner Karen Hartline (@khartline) is one of those. You could post that you were going to be in downtown Los Angeles and would anyone want to meet up? When asked the best way for meeting professionals to use this new tool, she saw it as an investment.

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Meetings Social Media Advertising 2021 246

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This way, everyone executing your marketing is aligned in correctly promoting the product’s branding, unique selling propositions, and key features. . Momentum is everything!

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

APRIL 25, 2022

A key component of driving traffic to the walking tour was TBS’s partnership with social media sensation Buddy the Rat , a performance artist that dresses up as a rat and interacts with the public. The post TBS Sets ‘Traps’ in New York City to Tease ‘Rat in the Kitchen’ appeared first on Event Marketer.

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Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.

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2025 Social Media Event Marketing Event Apps 147

Event Marketer

MARCH 14, 2025

The 42nd annual Veterinary Meeting & Expo, put on by the North American Veterinary Community (NAVC) in Orlando, FL, showed that its unlike other medical conferences by encouraging exhibitors to express themselves through art.

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Trade Shows 2025 Social Media Conference 203

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

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Marketing B2C Ecommerce Social Media 195