Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Smart Meetings

OCTOBER 5, 2022

Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. “We

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Attendease

JUNE 28, 2024

But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?

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Attendease

JUNE 28, 2024

But it’s important to remember that your speakers can be your greatest asset when it comes to the overall success of your event. Speakers are usually happy to promote an event. In this post, we’ll explore 6 tried-and-true strategies to make event promotion simple for your speakers. Why Invest in Speaker Relations?

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Smart Meetings

AUGUST 21, 2023

Investor meetings can be the single most important event companies produce throughout the year, and expectations start at perfection. These meetings offer a chance to showcase the vitality of the business, gain valuable feedback, and secure funding for continued longevity. This should be separate from training for speakers.

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Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

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Smart Meetings

JANUARY 11, 2022

Just as virtual meetings can’t replace in-person events, the Metaverse won’t replicate real life. Both digital solutions bring advances that can teach real-world lessons to meeting professionals looking to improve their experiences. People are looking to participate in meetings in a more exploratory fashion,” she said.

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Attendease

FEBRUARY 15, 2023

In fact, modern corporate meeting planning software can help you optimize and automate processes so that you and your team can save time and resources over time. Here’s how choosing the right corporate meeting planning software can help. The same goes for scheduling and speaker management.

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Prestige Events Magazine

JANUARY 21, 2025

The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. The Meetings Show 2025 co-located with Business Travel Show Europe, will take place on 25-26 June 2025.

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Smart Meetings

MARCH 2, 2022

Planning an event in multiple languages can be a challenge for meeting planners. Innovative virtual language interpretation software is making attendee accessibility a reality for everyone involved in creating inclusive meetings. The program makes its virtual services impartial to any particular meeting platform.

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Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook. A few things all of our panelists agreed on: You have to meet your attendees where they are.

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Smart Meetings

DECEMBER 23, 2021

The New Year is upon us and as we look at 2022 for our meetings and group gatherings, we gaze into the future with bright eyes and positive grins and think, what the heck is going on? Event safety has become a priority, if not for meeting planners, then for attendees. Meeting planners don’t need to be IT gurus.

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EventMB

JULY 18, 2023

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

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Smart Meetings

AUGUST 11, 2021

The most recent stop on the Great Meetings Restart tour was Smart Meetings National West, which hit the beach at Hotel del Coronado this week for three days of business, connecting and community. The gathering of meeting professionals was a testament to the resiliency of the industry. Harold Rapoza, Jr., Lessons Learned.

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Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

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Smart Meetings

FEBRUARY 16, 2024

Avoiding wellness washing and incorporating holistic well-being into meetings Wellness is on every planner’s mind these days—with it, come concerns of “wellness washing.” A group of professionals with expertise in wellness—its nuances, scope and impact—gathered for a recent Smart Meetings webinar, “How to Avoid Wellness Washing.”

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Attendease

NOVEMBER 6, 2024

Marketing emails need multiple rounds of review? Start with your major deadlines — things like venue confirmation, registration dates , and marketing campaign launches. For example, you can’t send speaker confirmation emails until you’ve finalized the agenda. Your schedule accounts for that. Task breakdowns.

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Smart Meetings

MAY 8, 2023

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

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Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

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Smart Meetings

AUGUST 1, 2022

The repositioning of Encore as more than just an AV equipment supplier is being championed by a new senior team working with President and CEO (and 2021 Smart Meetings Catalyst Winner ) Ben Erwin. Read about how layoffs and investments are marking the next stage in the streaming meeting evolution.

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Eventmobi

JULY 13, 2023

Think back: what do you remember about the event speakers from your most recent event? Getting the right speakers for your event can make or break the success of your conference, trade show, or seminar. But finding the perfect speakers can sometimes feel like searching for a needle in a haystack! Motivational speakers.

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Event Marketer

NOVEMBER 15, 2021

So when vision technology manufacturer Zeiss gathered employees for its first in-person National Sales Meeting (NSM) in two years, the stakes were higher than ever. More Internal Meeting Strategies: Marriott Channels ‘29Rooms’ With Curated Vignettes at its Biannual Leadership Summit.

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Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.

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Prestige Events Magazine

APRIL 26, 2023

The official convention bureau for Cambridge and the surrounding area recently held an event to mark its 25 th anniversary, focusing on the key challenges and opportunities facing the business meetings industry today.

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Smart Meetings

MAY 31, 2022

After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings.

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Smart Meetings

AUGUST 28, 2023

Delivering jaw-dropping wow on a budget is possible in today’s market—if you have a true partnership with your audiovisual service provider. Food, lodging and programming are critical factors for any meeting. By signing a contract with a venue, meeting planners can quickly lose their freedom to choose their AV provider.

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Smart Meetings

NOVEMBER 17, 2022

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Time management and wellness is also a major factor for meeting guests today. Joanna Pineda.

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Velvet Chainsaw

APRIL 5, 2022

It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns.

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Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Event Marketer

JUNE 7, 2021

Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity. In a session on diversity in events at the summer edition of the Experiential Marketing Summit , Chardia Christophe-Garcia, executive director-audience and community marketing at Forbes , addressed the topic head-on.

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Smart Meetings

AUGUST 12, 2021

Planning and planning for weeks on end, getting everything in order—vendors, speaker, planners, F&B, those little odds and ends. Originally this was for a medical company; we were setting up a meeting…[where] you had to be vaccinated to attend, so we weren’t really focused on protocols for the event. You’ve been here before.

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Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.

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Smart Meetings

JUNE 15, 2023

What elements should meeting planners look for when sourcing to forge better group connections With the focus on the return of meetings, many meeting planners are seeking unforgettable locations for their next event that will provide ease and accessibility for their attendees.

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Smart Meetings

OCTOBER 11, 2021

Destination Celebration at Gaylord National Resort & Convention Center brought together Destinations International and PCMA members last week to celebrate partnerships being formed by meeting professionals everywhere. In response, the Destination Marketing Organization ( DMO ) model is changing. Conscious Inclusion.

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Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Provide this as a sample message template to all speakers. and a subject matter expert at the State Dept.

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Smart Meetings

MAY 17, 2021

Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. The best emcees energize the crowd, keep them attentive and get them excited for the next speaker. The Best Speakers.

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Smart Meetings

JULY 24, 2023

Zillow Executive Producer of Live Content and Smart Women in Meetings Award winner Karen Hartline (@khartline) is one of those. You could post that you were going to be in downtown Los Angeles and would anyone want to meet up? When asked the best way for meeting professionals to use this new tool, she saw it as an investment.

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