Event Marketer

JANUARY 31, 2022

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. Agency: The Marketing Arm. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer.

Sponsorships 340

Sponsorships Automotive Sports Travel 340

Smart Meetings

MARCH 4, 2019

There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. Don’t Lead with Email. Maintain the Momentum Afterward.

Sponsorships 254

Sponsorships 2019 Advertising Social Media 254

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports. Agency: NFuse 360 Marketing J.C.A. Read the full case study here.

Sponsorships 304

Sponsorships Sports Food and Beverage Social Media 304

Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 320

Sponsorships Food and Beverage 2023 Sports 320

Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

Sports 296

Sports Sponsorships Wireless 2023 296

Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. million people. “As RODEOHOUSTON ?

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

Sponsorships 263

Sponsorships 2024 2023 Sports 263

Event Marketer

OCTOBER 30, 2024

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. The open-air evening bazaars have been cropping up across the U.S. Here’s a look at the hot property in action.

Marketing 286

Marketing Entertainment 2024 Sponsorships 286

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

Sports 327

Sports Sponsorships Retail 2023 327

GEVME

JULY 2, 2018

With the meetings industry getting more sophisticated, the costs of event production are quickly increasing. While many event planners focus on cost cutting only, the key to success is using as many diverse revenue streams as possible, with sponsorships being one of them. What is an event sponsorship package?

Sponsorships 200

Sponsorships Tech Hospitality Conference 200

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Eventmobi

MAY 27, 2022

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

Sponsorships 195

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Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 315

2024 Marketing Trade Shows Sponsorships 315

Eventmobi

AUGUST 21, 2024

No matter what type of organization you work at, if you host events to further your goals, you probably know about corporate sponsorships. This type of help from businesses can provide crucial support in the following forms: Financial: The most widely-known type of sponsorship is a company donating money to fund an event.

Corporate Events 318

Corporate Events Sponsorships Social Media Financial 318

Attendease

FEBRUARY 15, 2024

Event sponsorship can make or break the success of a corporate event. Understanding Sponsorship Objectives The first step is understanding potential sponsors’ goals and expectations. Demonstrate how their sponsorship will provide ROI and help them achieve their desired outcomes. Outline sponsorship benefits.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Eventmobi

JULY 31, 2024

An annual meeting is many things—a gathering, an experience, and a way to build connections. But an annual meeting is only three days out of the year, maybe four. Many organizations are producing better meetings than ever. Connecting with actual people is, of course, one of the best parts of attending an annual meeting.

Meetings 347

Meetings Education Trade Shows Conference 347

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

GEVME

MARCH 24, 2022

From event marketing to sponsorships, the metaverse is likely to set the future of events. To know about this, we invited Michelle Nicole McNabb , Founder & Director of Emenee Marketing N Events , on the third episode of Event Exchange, to shed light on the impact of metaverse on event marketing and sponsorships.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Velvet Chainsaw

FEBRUARY 25, 2020

If you, as a conference organizer or meeting owner, think selling sponsorships at your event is just about those four to five days when thousands gather face-to-face, think again. Kim Skildum-Reid of Power Sponsorship. Their VIP customers and intermediary markets. Sponsorship is win-win-win. Growth Strategy.

Sponsorships 311

Sponsorships Consulting Marketing Conference 311

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Eventmobi

AUGUST 8, 2024

They’re often built around specific locations or causes, with a narrower focus than you might get at an annual meeting. Meanwhile, Region 3 is based around Toronto, Canada’s largest city, making it possible not only for regular chapter meetings, but frequent regional meetings. In some cases, they’re even walkable, per Hoff.

Meetings 306

Meetings Education Sponsorships Tech 306

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct.

Marketing 315

Marketing Trade Shows 2021 2020 315

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 310

Sponsorships Food and Beverage Sports 2021 310

Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. Verizon customers can score tickets to FanFest on a first-come, first-served basis on a microsite and bring a select number of guests.

Sponsorships 263

Sponsorships Sports Entertainment Venues 263

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Create a zero-waste meeting.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

2023 244

2023 Marketing Sustainability Event Marketing 244

Event Marketer

JUNE 1, 2022

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships.

Sponsorships 352

Sponsorships 2014 Social Media 2021 352

Smart Meetings

DECEMBER 22, 2021

If you think popping into a succession of boring Zoom calls makes you an expert on virtual meetings , it’s time to think again. Every year, Smart Meeting profiles top event professionals as part of an annual Planner of the Year feature designed to recognize and inspire innovation and excellence. Meet the 2020 Planners of the Year.

Meetings 264

Meetings 2022 Tech Sponsorships 264

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Transparency. They can: 1.

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Conference Sponsorships Education 2017 283

Event Marketer

MARCH 23, 2022

While most golf tournaments are the ideal setting for networking and conducting business, Eileen Diskin, chief marketing officer of Comcast Business, says that traditional suites primarily cater to customer entertainment, leaving many business leaders behind. Exclusive by Design: How Hospitality Experiences Drive Brand Loyalty.

Hospitality 326

Hospitality Sponsorships 2021 Entertainment 326

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. And on this list, that distinction is key.

2023 327

2023 Trade Shows Sponsorships Event Marketing 327

Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

Sponsorships 296

Sponsorships Sports Technology Tech 296

Event Marketer

NOVEMBER 7, 2024

Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity. At Money20/20, attendees had an opportunity to have up to six 12-minute meetings that best met their goals.

2024 314

2024 Trade Shows Banking Sponsorships 314

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets. One day only.

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Marketer

JANUARY 20, 2025

Endorsements of female athletes is an evergreen marketing strategy, but womens sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. Catch up on all of this years weekly trends here.

Sports 246

Sports Sponsorships 2024 Fashion 246