Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. Giveaways, fragrance and grooming product sampling, MVP-inspired photo ops and meet-and-greets with local celebrity athletes are all part of the event program, which runs through mid-December.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. Exclusive team memorabilia will be available for purchase in select cities.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

Smart Meetings

JANUARY 3, 2019

Offering everything from team-building exercises to meet-and-greet with legendary athletes, sports venues provide exciting, unique settings for meetings, special events and tours. Arguably the leading sports city in the United States, Los Angeles provides planners with an unparalleled variety of venue options.

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Sports Venues 2028 2026 242

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

Sports 328

Sports Sponsorships Retail 2023 328

Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

2025 265

2025 Apparel Sports Sponsorships 265

Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Fall’s here,’” says Ariel Parker, evp-marketing at CBS. “It What’s our signal of fall?

Sports 279

Sports Marketing Technology Event Marketing 279

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

EventMB

JANUARY 4, 2023

Skift Take: How consummate teamwork and collaboration attract major sporting events year after year, creating major economic benefits, tourism spending, brand appeal, and lasting legacies. Jeff Heilman Read the Complete Story On Skift Meetings.

Sports 209

Sports Tourism Events Meetings 209

Smart Meetings

MARCH 14, 2025

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets. She will focus on growing M&IWs business in enterprise accounts and large-scale events.

2025 162

2025 Hospitality 2006 Hotels 162

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Smart Meetings

NOVEMBER 1, 2023

And while predictions of a hybrid future don’t seem to reflect our current reality, a shift to virtual for some events can lead to a scramble for personnel who know how to manage the nuances of streaming meetings. Allowing meeting professionals to maintain their productivity and find balance helps the planner and companies reach their goals.

2024 264

2024 Meetings Tourism Sports 264

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Smart Meetings

AUGUST 20, 2018

Since the Supreme Court legalized sports betting at the national level this year, gaming properties have made millions and are positioned to capitalize on the coming football season while diversifying their appeal for large groups of visitors. It’s called the gambilization of sports. New Wave of Casino Hotels Crash into Atlantic City.

Sports 165

Sports Food and Beverage Entertainment Hotels 165

Smart Meetings

SEPTEMBER 1, 2021

The solution for easing fears of breakthrough Covid cases and holding the attention of Zoom-fatigued attention spans may be as simple as stepping outside the ballroom for meeting inspiration. Following are stirring ways to breath fresh air into meetings and a bonus idea for when Mother Nature has other plans.

Meetings 260

Meetings Sports Sustainability Venues 260

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start.

Apparel 317

Apparel 2009 2024 Sponsorships 317

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.

Retail 241

Retail Speakers 2024 Sports 241

Event Marketer

OCTOBER 11, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. DICK’S SPORTING GOODS. Dick’s Sporting Goods’ House of Sport inspires participation in active and wellness-based experiences.

Retail 334

Retail Sports Apparel Education 334

Smart Meetings

SEPTEMBER 21, 2018

Sports betting was a multi-million-dollar industry before it was legal nationwide in the United States. And no one is quite sure what all the ramifications will be—for sports teams and fans, or the resorts, casinos and destinations facilitating the bets. Sports Betting Forum, taking place Oct. 1 in Louisville, Kentucky.

Sports 164

Sports Conference Meetings Hospitality 164

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. EM: What did this year’s strategy entail?

Sponsorships 312

Sponsorships Food and Beverage Sports 2021 312

Smart Meetings

MAY 15, 2023

When the $520 million opened the first week in May, it was hailed by the meetings industry as a “game-changer.” To find out how and why the resort will have planners feeling like it’s championship season, we asked Gus Tejada, Omni PGA Frisco Resort director of sales and marketing, for some context. We have nine outdoor meeting spaces.

Meetings 241

Meetings Retail Sports 2016 241

Smart Meetings

DECEMBER 17, 2021

Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Manning-Kim was also corporate director of national sales and marketing at Joie de Vivre Hospitality. Lindsay Breining. Indy Dodanwala.

Hospitality 290

Hospitality Hotels Sports Tourism 290

Event Marketer

FEBRUARY 13, 2025

EA SPORTS The Madden Cruiser rolled onto the SBX show floor as the final stop on EA Sports Cruiser Tour that hit eight stadium tailgates during the NFL season. The black Cruiser bus is an interactive hub made up of five gaming stations, a Ratings Hotline booth, football toss and meet-and-greet station. Agency: iMpact, p.r.)

Sports 179

Sports Travel Marketing Event Marketing 179

Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy? What was the key to success?

Social Media 344

Social Media Sports 2019 Entertainment 344

Smart Meetings

JUNE 15, 2023

What elements should meeting planners look for when sourcing to forge better group connections With the focus on the return of meetings, many meeting planners are seeking unforgettable locations for their next event that will provide ease and accessibility for their attendees.

Meetings 246

Meetings Tourism Transportation Hotels 246

Smart Meetings

AUGUST 9, 2024

Welcome to Smart Travel, where we’ll be spotlighting the latest can’t-miss travel news, from groundbreaking studies and data to tips on decompressing from your next destination meeting. Want to hear from market experts advising on successful business group planning strategies? Sports travel is projected to reach $1.33

Travel 246

Travel Airlines Sports 2024 246

Smart Meetings

DECEMBER 29, 2022

But for meeting planners it may sound like, “New Year, New Venue!”. Event attendees have a lot of options in-between event sessions, whether it is The Winter Village in Bryant Park which has a large winter market and an ice rink. For meeting planners seeking spring in the winter season, Florida answers the call.

2023 238

2023 Venues Meetings Hotels 238

Event Marketer

JULY 26, 2024

AMERICAN EXPRESS American Express’s The Amex Experience was an activation designed to celebrate “W” fandom and women’s sports. Finally, there was a Mural Wall “inspired by the duality of pool basketball, where competition meets relaxation” that fans could help create. In addition, the brand hosted the 2024 Jr.

2024 279

2024 Banking Sports 2023 279

Prestige Events Magazine

OCTOBER 30, 2024

The Players and Media Centre relaunch will see the facility more closely integrated into the venue’s meetings and events product, meaning it can be used as an add on to existing events, or as a space in its own right. It is also available for those looking to record and film podcasts and TV shows. “We

2012 147

2012 Sports Conference Venues 147

Event Marketer

MARCH 24, 2025

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a global agency) announced her retirement at the end of February 2025.

Consulting 130

Consulting 2025 Sports 2016 130

Event Marketer

JANUARY 31, 2022

In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included the X Fest fan experience, encompassing partner activations from brands like Wendy’s and Monster, live dj sets and athlete meet-and-greets. Agency: The Marketing Arm. Photo credit: Wendy’s. Agency: In-house.

Sponsorships 340

Sponsorships Automotive Sports Travel 340

Smart Meetings

AUGUST 12, 2022

Known around the globe as the “Biggest Little City in the World,” Reno, Nevada, offers a high-end experience with unlimited potential that can elevate meetings to new heights. Reno has recently undergone a renaissance with many meeting venues having upgraded their facilities, alongside citywide improvements guaranteed to inspire.

Meetings 246

Meetings Tech Entertainment Food and Beverage 246

Event Marketer

MARCH 3, 2025

Agency: Factory360) Photo: Courtesy of Oatly MICHELOB ULTRA IS COURTING FANS WITH ITS PLAY LIKE A PRO SWEEPSTAKES For most sports fans, stepping into the shoes of their favorite players is a distant dream. Curtain call, please. But that vision will become a reality for the winners of Michelob Ultras new Play Like A Pro sweepstakes.

Ecommerce 194

Ecommerce Apparel 2023 Sports 194

Smart Meetings

MAY 13, 2022

Wondering what the dynamic meetings industry future holds? We asked the stewards that will be leading the way to whatever comes next, the 2022 Destinations International 30 Under 30 Class, what most excites them about the future of meetings and events and their responses gave us hope for a brighter tomorrow. The 30 Under 30 Class.

Tourism 246

Tourism Sports Sustainability Travel 246

Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. Ashley House took over Resorts World Las Vegas’ sports bar Dawg House Saloon and Sportsbook, Feb. For an event like the Super Bowl—the most watched telecast of all time with 123.4

Sports 290

Sports Retail Hotels Entertainment 290

Smart Meetings

MAY 6, 2024

million tuned in for the “most exciting two minutes in sports” at watch parties all over the world, many with mint julep at hand. It is the longest continually held major sporting event in North America and many of its traditions are sacred to fans; but that doesn’t mean the program forgoes new experiences.

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Management Sports Fashion Entertainment 252

Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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Sponsorships Apparel Retail Fashion 305