Velvet Chainsaw

MAY 22, 2019

Doing business—especially buying and selling—has become more of a team sport. Yet conferences are lagging in meeting the needs of team learning. Learning Together. Overall, we are becoming flatter organizations. The concept of team collaboration is growing, particularly in progressive organizations. The Science of Team Learning.

Conference 321

Conference Healthcare Sports Hospitality 321

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

Sports 131

Sports Sponsorships Retail 2023 131

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

Marketing 148

Marketing Social Media Events Advertising 148

Event Industry News

NOVEMBER 22, 2019

Bournemouth’s Christmas Market, owned by Seventa Events, returns for its third year alongside the custom built two-storey ‘Alpine Lodge Bar’, provided and installed by sister company, Innovative Hire. The market started its construction two weeks prior to the official launch, Friday 15 th November, following months of intense preparation.

Marketing 119

Marketing Contracts 2017 Sports 119

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 126

2024 Marketing Trade Shows Sponsorships 126

Conferences that Work

APRIL 29, 2024

Associations for casino security , veterinarians , voiceover coaches , independent gardening stores , makers , builders , attorneys , teachers and education , sports commissions , product managers , cybersecurity , transportation , and many other communities of interest are listed. You can submit information about it here.

Conference 208

Conference 2009 Healthcare Conference Design 208

Python Events

OCTOBER 4, 2021

Stadiums and sports fields across the UK are preparing for upcoming matches as the country recovers from the COVID pandemic. Sports fans are excited to resume attending events, as sports stadiums are now allowed to operate at full capacity once again. Seatedly is the top sports ticketing company in the UK.

Sports 85

Sports Marketing Social Media Government 85

IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. Another purpose is to help highlight other diverse and women top professionals.

Banking 150

Banking Consulting Entertainment Speakers 150

Smart Meetings

NOVEMBER 1, 2023

And while predictions of a hybrid future don’t seem to reflect our current reality, a shift to virtual for some events can lead to a scramble for personnel who know how to manage the nuances of streaming meetings. Allowing meeting professionals to maintain their productivity and find balance helps the planner and companies reach their goals.

2024 105

2024 Meetings Tourism Sports 105

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 98

Marketing Sports Hospitality Tourism 98

Velvet Chainsaw

MARCH 2, 2018

The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. B2B buying is a team sport — an average of 5.4 Many of these conferences still have high deal-making value.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Smart Meetings

SEPTEMBER 1, 2021

The solution for easing fears of breakthrough Covid cases and holding the attention of Zoom-fatigued attention spans may be as simple as stepping outside the ballroom for meeting inspiration. Following are stirring ways to breath fresh air into meetings and a bonus idea for when Mother Nature has other plans.

Meetings 104

Meetings Sports Sustainability Venues 104

Event Marketer

OCTOBER 11, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. DICK’S SPORTING GOODS. Dick’s Sporting Goods’ House of Sport inspires participation in active and wellness-based experiences.

Retail 133

Retail Sports Apparel Education 133

MeetingsNet

FEBRUARY 8, 2021

With all the Covid-related layoffs and corporate downsizing, it might not look like the best time to get into the meetings and events industry.

2030 98

2030 Meetings Risk Management Tourism 98

SmartMeetings

NOVEMBER 23, 2020

If producing hybrid events were an Olympic sport , most meeting professionals would have no trouble qualifying as amateurs. By experimenting with their own events, they are inventing what the future of meetings will look like. Caryn Mambro & Alec Catalano – @OpusAgency , @khartline , @darcygabe [link]. Time to Bulk Up.

Meetings 105

Meetings Sponsorships Trade Shows 2020 105

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. EM: What did this year’s strategy entail?

Sponsorships 124

Sponsorships Food and Beverage Sports 2021 124

GEVME

AUGUST 15, 2019

Future meeting environments to increase event innovation. Let the sponsors choose the environments, provide you with the technical means and meeting environments, arrange zones for interacting with customers, or even offer something on their own. . Strategic meeting management is introducing more and more organisations into their work.

2020 219

2020 2019 Negotiating Technology 219

Smart Meetings

MAY 15, 2023

When the $520 million opened the first week in May, it was hailed by the meetings industry as a “game-changer.” To find out how and why the resort will have planners feeling like it’s championship season, we asked Gus Tejada, Omni PGA Frisco Resort director of sales and marketing, for some context. We have nine outdoor meeting spaces.

Meetings 96

Meetings Retail Sports 2016 96

Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. From stadiums to sports camps, Unique Venues provides thousands of space options to planners in search of memorable options for a variety of events.

Venues 88

Venues Marketing Fashion Advertising 88

Event Industry News

JULY 9, 2019

A new study by Loughborough University and Imago Venues has revealed the most and least effective ways to network at meetings and conferences. Sporting Events. Areas of interest. Brand Events. Concerts & Tours. Conferences. Exhibitions. Event Tech. Yes, I agree with the privacy policy. Please fill out all required fields.

Conference 111

Conference Meetings Venues Sports 111

GEVME

OCTOBER 1, 2019

Organisers can listen to them when they’re cooking, playing sports, or driving home from work. The Meetings Podcast. Event business practitioners share their stories and cases on these podcasts, from ideas to marketing and project implementation. Event management podcasts can certainly come in handy.

Event Management 198

Event Management Management Social Media Entertainment 198

Smart Meetings

DECEMBER 17, 2021

Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Manning-Kim was also corporate director of national sales and marketing at Joie de Vivre Hospitality. Lindsay Breining. Indy Dodanwala.

Hospitality 116

Hospitality Hotels Sports Tourism 116

Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy? What was the key to success?

Social Media 137

Social Media Sports 2019 Entertainment 137

Smart Meetings

JUNE 15, 2023

What elements should meeting planners look for when sourcing to forge better group connections With the focus on the return of meetings, many meeting planners are seeking unforgettable locations for their next event that will provide ease and accessibility for their attendees.

Meetings 98

Meetings Tourism Transportation Hotels 98

Smart Meetings

DECEMBER 29, 2022

But for meeting planners it may sound like, “New Year, New Venue!”. Event attendees have a lot of options in-between event sessions, whether it is The Winter Village in Bryant Park which has a large winter market and an ice rink. For meeting planners seeking spring in the winter season, Florida answers the call.

2023 95

2023 Venues Meetings Hotels 95

Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. Ashley House took over Resorts World Las Vegas’ sports bar Dawg House Saloon and Sportsbook, Feb. For an event like the Super Bowl—the most watched telecast of all time with 123.4

Sports 115

Sports Retail Hotels Entertainment 115

Expo Pass

OCTOBER 20, 2021

Movie stars do help with press, but still, they’re on it with the marketing ! Brandlive, one of the original virtual meeting companies (founded in 2010), is pairing up with Toldright , a group of award-winning producers, to create marquee in-person and hybrid events in 2022. .” Toldrite and Brandlive events.

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2022 2010 Sports 2020 146

Event Marketer

JULY 26, 2024

AMERICAN EXPRESS American Express’s The Amex Experience was an activation designed to celebrate “W” fandom and women’s sports. Finally, there was a Mural Wall “inspired by the duality of pool basketball, where competition meets relaxation” that fans could help create. In addition, the brand hosted the 2024 Jr.

2024 111

2024 Banking Sports 2023 111

Social Tables

AUGUST 13, 2021

Partner with local transportation services to host museum event crawls, garden crawls, or market crawls. Regularly invite former students back to meet and speak with current students. Host fun, creative, and unique campus sporting events. Promote student health with a Student Farmer’s Market.

Event Ideas 35

Event Ideas Social Media Sports Transportation 35

Event Marketer

JANUARY 31, 2022

In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included the X Fest fan experience, encompassing partner activations from brands like Wendy’s and Monster, live dj sets and athlete meet-and-greets. Agency: The Marketing Arm. Photo credit: Wendy’s. Agency: In-house.

Sponsorships 136

Sponsorships Automotive Sports Travel 136

Smart Meetings

AUGUST 12, 2022

Known around the globe as the “Biggest Little City in the World,” Reno, Nevada, offers a high-end experience with unlimited potential that can elevate meetings to new heights. Reno has recently undergone a renaissance with many meeting venues having upgraded their facilities, alongside citywide improvements guaranteed to inspire.

Meetings 98

Meetings Tech Entertainment Food and Beverage 98

Event Marketer

FEBRUARY 5, 2024

“We have a long history of developing innovative technology, and this was a great example of something that we did in real time that directly impacts the athletes, and a unique perspective on how our technology enhances sports and the experience of sports.”

Sponsorships 119

Sponsorships Sports Technology Tech 119

Smart Meetings

MAY 13, 2022

Wondering what the dynamic meetings industry future holds? We asked the stewards that will be leading the way to whatever comes next, the 2022 Destinations International 30 Under 30 Class, what most excites them about the future of meetings and events and their responses gave us hope for a brighter tomorrow. The 30 Under 30 Class.

Tourism 98

Tourism Sports Sustainability Travel 98

SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Meetings & Incentives . Engage attendees with targeted event marketing communications. Caledonia, WI. and Brazil.

2022 147

2022 Event Management Management Social Media 147

Smart Meetings

MAY 6, 2024

million tuned in for the “most exciting two minutes in sports” at watch parties all over the world, many with mint julep at hand. It is the longest continually held major sporting event in North America and many of its traditions are sacred to fans; but that doesn’t mean the program forgoes new experiences.

Management 100

Management Sports Fashion Entertainment 100

Conferences that Work

JUNE 12, 2023

We are actors, impresarios, meeting designers, diplomats, teachers, musicians, creative directors, facilitators, management experts, sports team owners, fundraisers, journalists, experiential marketers, retreat leaders, event producers, philanthropists, coaches, and dealmakers!

Sports 156

Sports Meeting Design Conference Marketing 156

Event Industry News

AUGUST 25, 2020

This fund will support businesses which have not received Scottish Government sponsored COVID-related funding from other schemes and which meet the eligibility criteria. Applications for the fund will open from noon on Monday 31 August 2020 until noon on Monday 14 September 2020.

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Government Sports 2020 Transportation 133