Smart Meetings

JANUARY 3, 2019

Offering everything from team-building exercises to meet-and-greet with legendary athletes, sports venues provide exciting, unique settings for meetings, special events and tours. Arguably the leading sports city in the United States, Los Angeles provides planners with an unparalleled variety of venue options.

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Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

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Sports Sponsorships Retail 2023 328

Smart Meetings

JANUARY 6, 2025

Smart Meetings spoke with Herman C Deboard II, CEO and founder of Huvr Inc. , an interactive video streaming and marketing platform. Smart Meetings What are the perks of allowing individuals to take part in virtual tours? In sports, we bring virtual access to sports events and venues.

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Travel Healthcare Sports Education 242

Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Fall’s here,’” says Ariel Parker, evp-marketing at CBS. “It What’s our signal of fall?

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Sports Marketing Technology Event Marketing 278

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.

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Sponsorships Sports Trade Shows Tech 297

Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

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2025 Apparel Sports Sponsorships 230

Event Marketer

APRIL 11, 2025

Still, there were plenty of fans who were buzzing and proudly sporting UConn, South Carolina, UCLA and Texas gear, and kids and adults alike were beaming at the chance to show off their basketball skills at the countless challenges around Tourney Town. They also provided participants with a rest area post-game if things got intense.

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2025 Sponsorships Sports 2018 223

EventMB

JANUARY 4, 2023

Skift Take: How consummate teamwork and collaboration attract major sporting events year after year, creating major economic benefits, tourism spending, brand appeal, and lasting legacies. Jeff Heilman Read the Complete Story On Skift Meetings.

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Sports Tourism Events Meetings 209

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

Apparel 262

Apparel Sports Food and Beverage Fashion 262

Smart Meetings

NOVEMBER 1, 2023

And while predictions of a hybrid future don’t seem to reflect our current reality, a shift to virtual for some events can lead to a scramble for personnel who know how to manage the nuances of streaming meetings. Allowing meeting professionals to maintain their productivity and find balance helps the planner and companies reach their goals.

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2024 Meetings Tourism Sports 264

Smart Meetings

MARCH 14, 2025

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets. She will focus on growing M&IWs business in enterprise accounts and large-scale events.

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2025 Hospitality 2006 Hotels 162

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Marketing Sports Hospitality Tourism 246

Smart Meetings

AUGUST 20, 2018

Since the Supreme Court legalized sports betting at the national level this year, gaming properties have made millions and are positioned to capitalize on the coming football season while diversifying their appeal for large groups of visitors. It’s called the gambilization of sports. New Wave of Casino Hotels Crash into Atlantic City.

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Sports Food and Beverage Entertainment Hotels 165

Smart Meetings

SEPTEMBER 1, 2021

The solution for easing fears of breakthrough Covid cases and holding the attention of Zoom-fatigued attention spans may be as simple as stepping outside the ballroom for meeting inspiration. Following are stirring ways to breath fresh air into meetings and a bonus idea for when Mother Nature has other plans.

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Meetings Sports Sustainability Venues 260

Event Marketer

NOVEMBER 5, 2024

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start.

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Apparel 2009 2024 Sponsorships 317

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Live performances by Leon Bridges and violinist Ezinma, and a menu takeover and meet-and-greets with former “Top Chef” contestant Melissa King, were also in the mix. As was a partnership with the L.A.

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2024 Marketing Entertainment Apparel 325

Smart Meetings

FEBRUARY 16, 2024

At Muir, Autograph Collection , an oceanfront property in Halifax, Canada, planners who are seeking a unique and memorable setting for their event can book meeting spaces with 360-degree water views, or even rent the hotel’s 36-foot private yacht. W Philadelphia , which offers more than 45,000 sq.

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2024 Meetings Travel Hotels 264

Smart Meetings

SEPTEMBER 21, 2018

Sports betting was a multi-million-dollar industry before it was legal nationwide in the United States. And no one is quite sure what all the ramifications will be—for sports teams and fans, or the resorts, casinos and destinations facilitating the bets. Sports Betting Forum, taking place Oct. 1 in Louisville, Kentucky.

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Sports Conference Meetings Hospitality 164

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. EM: What did this year’s strategy entail?

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Sponsorships Food and Beverage Sports 2021 311

Smart Meetings

APRIL 15, 2025

Kevin Siegrist has been appointed director of sales and marketing at Kimpton Palladian Hotel in Seattle. Kimberly Simone has been promoted to vice president of sales and marketing at Mohegan Sun. Simone also serves on the Executive Committee of the Connecticut Convention & Sports Bureau Board. title from Cond Nast Traveler.

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Tourism 2005 2026 Hotels 130

Smart Meetings

MAY 15, 2023

When the $520 million opened the first week in May, it was hailed by the meetings industry as a “game-changer.” To find out how and why the resort will have planners feeling like it’s championship season, we asked Gus Tejada, Omni PGA Frisco Resort director of sales and marketing, for some context. We have nine outdoor meeting spaces.

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Meetings Retail Sports 2016 241

Event Marketer

FEBRUARY 27, 2025

As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time.

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Retail Speakers 2024 Sports 203

Smart Meetings

DECEMBER 17, 2021

Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Manning-Kim was also corporate director of national sales and marketing at Joie de Vivre Hospitality. Lindsay Breining. Indy Dodanwala.

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Hospitality Hotels Sports Tourism 290

Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What’s your experiential marketing strategy? What was the key to success?

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Social Media Sports 2019 Entertainment 343

Smart Meetings

JUNE 15, 2023

What elements should meeting planners look for when sourcing to forge better group connections With the focus on the return of meetings, many meeting planners are seeking unforgettable locations for their next event that will provide ease and accessibility for their attendees.

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Meetings Tourism Transportation Hotels 246

Smart Meetings

DECEMBER 29, 2022

But for meeting planners it may sound like, “New Year, New Venue!”. Event attendees have a lot of options in-between event sessions, whether it is The Winter Village in Bryant Park which has a large winter market and an ice rink. For meeting planners seeking spring in the winter season, Florida answers the call.

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2023 Venues Meetings Hotels 238

Event Marketer

JULY 26, 2024

AMERICAN EXPRESS American Express’s The Amex Experience was an activation designed to celebrate “W” fandom and women’s sports. Finally, there was a Mural Wall “inspired by the duality of pool basketball, where competition meets relaxation” that fans could help create. In addition, the brand hosted the 2024 Jr.

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2024 Banking Sports 2023 278

Prestige Events Magazine

OCTOBER 30, 2024

The Players and Media Centre relaunch will see the facility more closely integrated into the venue’s meetings and events product, meaning it can be used as an add on to existing events, or as a space in its own right. It is also available for those looking to record and film podcasts and TV shows. “We

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2012 Sports Conference Venues 147

Event Marketer

FEBRUARY 13, 2025

EA SPORTS The Madden Cruiser rolled onto the SBX show floor as the final stop on EA Sports Cruiser Tour that hit eight stadium tailgates during the NFL season. The black Cruiser bus is an interactive hub made up of five gaming stations, a Ratings Hotline booth, football toss and meet-and-greet station. Agency: iMpact, p.r.)

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Sports Travel Marketing Event Marketing 166

Smart Meetings

MAY 13, 2022

Wondering what the dynamic meetings industry future holds? We asked the stewards that will be leading the way to whatever comes next, the 2022 Destinations International 30 Under 30 Class, what most excites them about the future of meetings and events and their responses gave us hope for a brighter tomorrow. The 30 Under 30 Class.

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Tourism Sports Sustainability Travel 246

Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. Ashley House took over Resorts World Las Vegas’ sports bar Dawg House Saloon and Sportsbook, Feb. For an event like the Super Bowl—the most watched telecast of all time with 123.4

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Sports Retail Hotels Entertainment 288

Smart Meetings

MAY 6, 2024

million tuned in for the “most exciting two minutes in sports” at watch parties all over the world, many with mint julep at hand. It is the longest continually held major sporting event in North America and many of its traditions are sacred to fans; but that doesn’t mean the program forgoes new experiences.

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Management Sports Fashion Entertainment 252

Smart Meetings

NOVEMBER 18, 2022

Bienvenu is market director of sales of sales and marketing for The Ritz-Carlton, South Beach and The Ritz-Carlton, Bal Harbour , both in Florida. Bienvenu previously worked at W Fort Lauderdale Hotel & Residences; before this, she was director of sales and marketing at W Hollywood & Residence in Los Angeles.

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2009 Hotels Sports 2015 246

Event Marketer

JUNE 14, 2024

While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design. To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

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2024 Apparel Entertainment Event Marketing 303

Event Marketer

MARCH 24, 2025

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a global agency) announced her retirement at the end of February 2025.

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Consulting 2025 Sports 2016 130

Smart Meetings

SEPTEMBER 29, 2022

Associated Luxury Hotels International (ALHI) President and CEO Mike Dominguez is bullish about the demand for group bookings and the path for building up the capacity to service meeting professionals sending RFPs in a compressed market with shrinking booking windows. We need to support hotels while they get staffed up,” he said.

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Hospitality Hotels Sports Sponsorships 246