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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 5 at the University of Wisconsin-Madison game against Purdue University. Agency: Inspira Marketing THE TAILGATE TOUR The Tailgate Tour is billed as the largest and longest running fan experience in college sports.

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Meeting Profs Travel Report: Who Travels for Business?

Smart Meetings

According to the global survey of 3,850 business travelers in 25 markets: Nearly all global business travelers (94%) are willing to travel for business in the next 12 months, including 67% who are very willing. 7 Wisconsin $32.03 The post Meeting Profs Travel Report: Who Travels for Business? appeared first on Smart Meetings.

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Smart Moves in Lake Geneva, Cancun and More

Smart Meetings

Darcy is director of marketing and communications for Grand Geneva Resort & Spa in Lake Geneva, Wisconsin. Before Grand Geneva, Darcy spent six years with White Lodging Services in Merrillville, Indiana, where she was corporate senior marketing manager. Innov8 Meetings + Events named Castellanos director of global events.

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7 Smart Moves at Hilton Quebec & Velas Resorts

Smart Meetings

Velas Resorts Becky Melchi Benchmark Resorts & Hotels names Melchi director of sales for Wingspread Retreat & Executive Conference Center, an iconic Frank Lloyd Wright property in Racine, Wisconsin. The post 7 Smart Moves at Hilton Quebec & Velas Resorts appeared first on Smart Meetings. Aqua-Aston Hospitality.

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Smart Moves in Hawaii, Las Vegas and More

Smart Meetings

Gardner has more than 13 years working in hospitality sales and marketing—specifically with independent hotels—most recently as regional vice president of sales for Oxford Collection Hotels. Chris White Fairmont Scottsdale Princess has named White director of sales and marketing. based in Bellevue, Washington.

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7 Smart Moves at Four Seasons, Visit Music City and More

Smart Meetings

Sandra Olivia Four Seasons Hotel at The Surf Club in Surfside, Florida, announces Oliva as director of marketing. She’s been with the company since 2011, most recently as director of sales and marketing at Grand-Hotel du Cap-Ferrat, A Four Seasons Hotel on the French Riviera. Amanda Hills Nashville Convention & Visitors Corp.

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Smart Moves in The Palm Beaches, Los Angeles and More

Smart Meetings

Segarra joined the destination in 2022 as chief marketing officer and since then accelerated the organization’s widest range of promotional efforts in their history, resulting in record visitation rates and a $10 billion economic impact in the local tourism markets.