Remove Marketing Remove Negotiating Remove Risk Management
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10 plus books every meeting planner needs to read

Eventinterface

Although traditionally a marketing book, the takeaway of standing out in a field of cows is very important in the events industry as well. For Terrica Skaggs with Cocktails & Details, The Susan Southerland Secret: Personality Marketing to Today's Bride by Susan Southerland is a must read.

Meetings 149
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Event insurance: An event business’s secret to standing out in today’s crowded market

Planning Pod

Enhance client trust and confidence You can use event insurance to highlight your commitment to client well-being and risk management, which could be a deciding factor for clients who prioritize a secure and stress-free event experience (aka, everyone). Get started today!

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Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences 

GEVME

Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. . Also, the marketing strategies for both are different, as in, for hybrid events audience targeting is on a much wider scale than for in-person events. Hybrid Events Have More Scope for Sponsor Opportunities .

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The New Age of Strategic Meetings Management: A Seat at the Omnichannel Table

SpotMe Blog

Today, they are also closely tied to omnichannel marketing efforts. They leverage attendee data and insights to optimize the event experience and boost marketing personalization across channels. Strategically source vendors and negotiate contracts to reduce expenses. Effective programs are also deeply collaborative.

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15 event planning & management skills event organizers must master

Hubilo Blog

Negotiation. Negotiation is a valuable life skill. Whether it’s a discussion on budgets or timelines, with your clients or vendors, negotiation skills help you better at your job. Knowing how to negotiate well can help you gain confidence, get a fair deal, and improve your strategic planning. Risk Management .

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Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences 

GEVME

Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. Also, the marketing strategies for both are different, as in, for hybrid events audience targeting is on a much wider scale than for in-person events. Hybrid Events Have More Scope for Sponsor Opportunities.

article thumbnail

Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences 

GEVME

Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. Also, the marketing strategies for both are different, as in, for hybrid events audience targeting is on a much wider scale than for in-person events. Hybrid Events Have More Scope for Sponsor Opportunities.