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2025: a year when technology will be pivotal and demand growth polarises.

Prestige Events Magazine

Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.

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Advice for Planners: ‘You Don’t Have to Fear Negotiation’

PCMA Convene

Negotiation coach Alex Carter will lead two PCMA Business School sessions during Convening Leaders 2025, on Jan. Negotiation coach Alex Carter starts off her April 2024 TEDx talk, “How to Ask for More — and Get It,” by saying the most important things she knows about negotiation she learned in a kayak.

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Win at Negotiating AV Services with Hotels

Smart Meetings

Date, venue and rates are critical and typically given priority in the earliest stages of the meeting planning cycle. However, leaving audio visual (AV) equipment services to the end could be a costly mistake, especially when negotiating these services with a hotel. You have the most negotiating power before signing the contract.

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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. Negotiate the Details Prepare for pushback on all fronts, Payne advised. “I

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Event Tech Industry Forecasters: Q&A with Byrne Production Services

Event Marketer

HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? We all know that it is harder for event marketers to get their brand messaging and experience to resonate with their target audience without framing the event in an elevated amount of production value. They absolutely can. What does exclusive mean?

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What Meeting Planners Want: Understanding Their Needs & Pain Points

Smart Meetings

They are responsible for finding the perfect destination, securing a venue, managing logistics, and ensuring a seamless experience for attendees. By aligning your marketing efforts with their needs, you can position your property or destination as their go-to choice.

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Key Takeaways from MPI Northern California ACE 2025

Smart Meetings

1 2028 is Poised to Spur a Significant Market Shift With the demand for meeting space continuing to soar, event planners are increasingly feeling the pressure to lock in venues ASAP. Meeting profs can expect to have more breathing room when selecting venues, as the increased supply should ease some of the current space constraints.

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