Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Event Marketer

APRIL 24, 2025

Agencies: Bryant, creative; Revolution Marketing, production) Photo credit: Sammy Alemayhu ABSOLUT Absolut, the official vodka partner of Coachella 2025, took its cues from the iconic cosmopolitan cocktail, activating The House of Cosmo experience with help from brand ambassador Paris Hilton.

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Event Marketer

DECEMBER 30, 2024

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the Glicked phenomenon, to the viral break dancer from the Paris Games. We rounded up some of the festival’s best experiential marketing ideas, from shower portals to manifest stations to self-care retreats.

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Event Marketer

JUNE 3, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs. The event was the brand’s first major activation in the lead-up to the Paris 2024 Olympics this July. And that’s what we like to call a labor of love.

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Event Age by Swapcard

AUGUST 3, 2021

Paris, France - Swapcard , leading virtual, hybrid and physical events platform, and DMEXCO announced today the launch of a partnership for the 2021 edition of Europe’s leading digital marketing & tech event.

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Event Marketer

SEPTEMBER 19, 2024

Traditionally, the World Expo events, also known as World Fairs, have showcased major inventions of their time, and have contributed iconic landmarks to their host cities, including the Eiffel Tower built for the 1889 Paris Expo, and the Seattle Space Needle, built for the 1962 Expo. THE INSPIRATION The theme of the U.S.

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Smart Meetings

JULY 26, 2024

Olympic men’s basketball team in Paris, is another prodigal son, and he calls it The Land—so, that’s good enough for me.) and later at Cleveland Magazine , the local electric company’s marketing slogan was Best Location in the Nation. (NBA legend LeBron James, who has been leading the U.S.

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Smart Meetings

APRIL 19, 2024

Lizzie Fillo Lizzie Fillo, Visit Salt Lake (VSL) Fillo joins Visit Salt Lake (VSL) as associate vice president of marketing. She will oversee the organization’s core marketing functions and lead strategic initiatives to develop its brand identity and narrative. Her work earned her awards, including most effective creative by Ad Week.

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Smart Meetings

APRIL 6, 2023

22 and March 22 showed a list headed by London, Cancun, Paris, Orlando and Rome.­) MD-VA Market Leads Meetings Stats Knowland, the data-as-a-service insight provider for the meetings industry has announced that the Washington, D.C.-MD-VA MD-VA market is leading the U.S. The market averaged 200 attendees per meeting and 5,468 sq.

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EventMB

AUGUST 14, 2024

Snoop Dogg did more than show up at the 2024 Paris Olympics. While risky, from an event marketing perspective, the choice appears to have been a smart marketing move generating both viewership and positive viral stories,” said marketing event strategist Louise Felsher. He dominated coverage of the Games.

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Event Marketer

JULY 25, 2024

It’s still Clicquot, but it is not only about us; it is the universe of Clicquot, expressed in the eyes of new creators,” says Adriana Angulo, head of marketing US at Veuve Clicquot. “So We have a full team in Paris that manages these kind of partnerships,” Angulo says. “I I think that’s what an exhibition provides.”

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Smart Meetings

OCTOBER 4, 2018

NYC & Company Paris Whether it is ice skating in front of the Eiffel Tower, the lavish annual decorations and polar bear-themed window displays of Galeries Layfette, or the hundreds of streets lit up for the holidays, the atmosphere of Paris perfectly fits the Christmas mood. Providing 2,045 sq. Providing 2,045 sq.

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Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

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Event Marketer

SEPTEMBER 23, 2024

This year, VEW overlapped with an optical fair Silmo Paris, which might explain a somewhat subdued presence of overseas brands that normally turn up the experiential and design volume here but international attendance was still up, year over year, according to show officials. Want us to cover your booth?

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Skiddle

MARCH 8, 2023

We were lucky enough to speak to Paris O’Connell, director of Noughty 90s Festival. “A love for content creation and social media” has seen Paris take on a prominent marketing role with the festival. . ” We caught up with Paris to discuss her work with the festival and how Skiddle has helped the event.

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Smart Meetings

NOVEMBER 5, 2021

Suitable for a group of up to 20, Christmas Magic in Old Quebec is a walking tour that passes through the Historic District of Quebec City and local Christmas market, where guests may delight in tastings, craftwork and other festive products. Experience traditional Danish cuisine and markets with a holiday twist. United Kingdom.

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Event Marketer

JULY 31, 2024

PAINTING THE CITY YELLOW Michelle Paris, svp-global special projects and events at Universal Pictures, says finding a family-friendly venue in New York City can be challenging, but the Jazz at Lincoln Center allowed the team to get creative with a new approach.

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Smart Meetings

FEBRUARY 16, 2024

She brings over 15 years of experience in tourism and experiential marketing. Yoshida will serve as director of marketing. She has spent 12 years in the industry, most recently serving as marketing manager at Kahala Hotel & Resort in Honolulu, where she developed and implemented campaigns to expand the company’s audience.

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Smart Meetings

MAY 19, 2023

Hanna previously worked at Marriott IndyPlace in Indianapolis, where she worked as market director of catering sales. Other prior experience includes working as director of sales and marketing for Le Meridien Indianapolis and senior sales manager at JW Marriott Indianapolis. Before this L.A.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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Smart Meetings

JUNE 28, 2022

In collaboration with some of the most well-known hotels around the world—namely InterContinental Paris le Grand , Atlantis Palm Dubai and Madrid Marriott Auditorium —RendezVerse has created “digital twins” of event spaces that can be customized through their RV360 app. RendezVerse was started with the intention of following this path.

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Event Marketer

MAY 24, 2023

For this new generation of selective attendees, event marketers have a “responsibility” to understand why people are coming and help make sure they have personalized experiences across every element on offer. The post IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience appeared first on Event Marketer.

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Event Marketer

DECEMBER 19, 2022

Continuing in Paris, the brand offered a henna station, cookie bar and hot chocolate, followed by an event in Harlem, NY, where musician Dave East hosted a meet-and-greet, and attendees engaged with product customization stations and snagged gift card giveaways. Agency : The Social Standard, influencer marketing). LUFTHANSA AIRLINES.

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Event Marketer

NOVEMBER 9, 2023

And when she entered the marketing industry and watched event professionals jet off around the world, she thought: “Oh, I want that job.” These platforms include Paris Air Show, Farnborough International Airshow in England, Dubai Airshow, the U.S.-based And everyone in marketing is focused on “curating” that experience.

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Smart Meetings

OCTOBER 16, 2023

Time at Qua Spa at Caesars Palace, light bites at Guy Savoy Restaurant and dinner at Eiffel Tower Restaurant in Paris Las Vegas highlighted the brand’s focus on tasty, well-prepared food and relaxing, healthy experiences.

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Event Marketer

JULY 10, 2023

.” -Damien Baines, Global Experiential Lead, Meta The centerpiece of Meta’s activation at the 2023 Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year.

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Event Marketer

AUGUST 30, 2024

The post Design Inspiration: 10 A/V Ideas for Your Next Event or Experience appeared first on Event Marketer. Among trends we’ve been following this year are large-scale moving graphics, LED striping and neon everywhere. Let’s take a spin around 10 recent and wide-ranging uses of a/v effects, including lighting, at events.

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Smart Meetings

MARCH 18, 2024

In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. The Summer 2024 Olympics in Paris will boost inbound and outbound tourism, he predicted.

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Smart Meetings

JULY 28, 2023

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. Margaux Helm Margaux Helm Helm steps in as marketing manager for meetings at Visit Seattle , the city’s tourism and promotion bureau. She earlier worked at Visit Seattle and WE Communications.

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Event Marketer

AUGUST 9, 2024

Event Marketer: What were some of the sessions, panels and entertainment opportunities available over the four-day event? The last reason we selected Seattle is because it is equidistant between Tokyo and Paris to make sure that this was truly a global convening. and 30 different countries all over the world.

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Gallus Events

JANUARY 21, 2020

Or unwanted tour buses in Paris. The 2019 Christmas market was held in Princes Street Gardens. There’s been a Christmas market in Princess Street Gardens for a few years, and the event has been getting bigger and bigger, seemingly adding more features every year. The Edinburgh Christmas market. I know, wow.

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Event Marketer

SEPTEMBER 4, 2024

Plus, to give its campaign a lift, the brand enlisted Ashley Park, best known for her role in “Emily in Paris,” to help kick off the tournament and “set the mood for an unforgettable moment with friends.” The brand’s Italian Ape Truck also popped up near court five, and Aperol bar carts roamed the grounds.

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SmartMeetings

NOVEMBER 8, 2024

We saw this in action during Smart Meetings’ Culinary Experience , held at Paris Las Vegas this past August, where the audience learned how F&B offerings can provide an excellent opportunity for sustainable planning.

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Hubilo Blog

JULY 6, 2021

Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. It will take place in San Francisco and cities around the world, including New York City, London, and Paris, both in-person and digitally. Develop future marketing campaigns. But the concept isn’t new. .

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Caterease

NOVEMBER 9, 2018

You might produce the best canapés this side of Paris but if no one knows then you’re never going to let your creations loose on the public’s taste buds. With weddings being planned and events to be catered for, there’s never been a better time to make sure your email marketing campaign is just right.

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Event Industry News

MARCH 16, 2023

UFI, The Global Association of the Exhibition Industry, has appointed two new members to its Marketing & Communications team, Noor Shalghen and Molly Thornberg. Both are working for the association’s headquarters office in Paris. Noor Shalghen joined UFI as Marketing & Communications Coordinator.

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Canadian Special Events

JULY 14, 2022

Custom-made shop windows with black and white awnings, black streetlamps, and candles were installed to emulate the streets of Paris. Guests felt like they were transported to the streets of Paris, where they received beautiful floral bouquets, custom perfume bottles, and fashion illustrations from a professional artist.

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