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Hot Property: Eight Ways to Activate a Night Market

Event Marketer

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. And as presenting sponsor, Honda played a big experiential role with its DreamLab activation.

Marketing 283
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DRPG Unveils Presentation Consultancy to Help Clients Speak with Impact

Prestige Events Magazine

Creative communications agency DRPG has expanded its Presentation Consultancy Service, designed to help clients with the effectiveness of their content and elevate their audiences experience, as they present with greater confidence and more impact. The best speakers are the ones who put in the work.

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Q&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe

Event Marketer

Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. The kids get some stretching, they breathe, they get to feel what their body is experiencing and get present with themselves. EM: Sounds like you wont be eliminating experiential from your marketing mix anytime soon.

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Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers

Event Marketer

Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. The post Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers appeared first on Event Marketer.

Marketing 244
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Event Marketer, EDPA Announce a Partnership for 2025

Event Marketer

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.

2025 237
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NRF 2025 Ideas: Four Experiential Tactics We Loved

Event Marketer

For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. Unlike its competitors, the brand presented a series of compelling retail-themed dioramas.

2025 312
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The Secret Sauce of Successful Events is Taste and Presentation

Caterease

In the world of catering and event planning, where every bite and sight counts, understanding the psychology of taste and presentation can make or break an experience. The Power of Presentation First Impressions Matter The old saying, “You eat with your eyes first,” couldn’t be more accurate.