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Night markets originated in China over 1,000 years ago, but they’re far from ancient history. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. And as presenting sponsor, Honda played a big experiential role with its DreamLab activation.
Julie Smolyansky, CEO, Lifeway Foods Event Marketer: Tell us about Lifeways origins and introducing kefir to a U.S. The kids get some stretching, they breathe, they get to feel what their body is experiencing and get present with themselves. EM: Sounds like you wont be eliminating experiential from your marketing mix anytime soon.
Creative communications agency DRPG has expanded its Presentation Consultancy Service, designed to help clients with the effectiveness of their content and elevate their audiences experience, as they present with greater confidence and more impact. The best speakers are the ones who put in the work.
Artificial Intelligence is shaking up the way event marketers plan, produce and execute events—big time. The post Experiential Marketing Summit ‘Summer School’ Presents: AI for Event Marketers appeared first on Event Marketer.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.
In the world of catering and event planning, where every bite and sight counts, understanding the psychology of taste and presentation can make or break an experience. The Power of Presentation First Impressions Matter The old saying, “You eat with your eyes first,” couldn’t be more accurate.
For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. Unlike its competitors, the brand presented a series of compelling retail-themed dioramas.
Cultivating a social media presence is an essential part of your event marketing strategy. This presents a major opportunity for reaching your audience where they’re already hanging out. According to Smart Insights, 58.4% of the global population uses social media — for more than two hours a day.
A secret tunnel connected through the half-pipe led to an ice-themed speakeasy, the 20 Degree Lounge presented by Cash App (a reference to the club’s 20-degree loft). Acura presented a drone show that depicted golfers and the club in the sky, and it led into a performance by rapper Larry June on the main stage.
Marketing emails need multiple rounds of review? Start with your major deadlines — things like venue confirmation, registration dates , and marketing campaign launches. Time management A workback schedule helps you allocate the right amount of time for each task. Your schedule accounts for that. Venue contracts take weeks to finalize?
Anchoring the tour is a shiny, two-toned blue Airstream that opens up to create a showroom experience, presenting styled looks like “Utility Chic,” “Denim on Denim” and “Elevated Essentials,” alongside shelves of accessories and racks of clothes built into the vehicle’s walls.
Acura has returned as presenting sponsor and official vehicle of the event for the 15 th consecutive year, Chases upscale lounge experience is back, and Voxs media studio, Vulture Spot, is alive and well. Agencies: Amplify; Groundwork Events) ACURA As presenting sponsor of the fest, Acuras presence at Sundance 2025 is multifaceted.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings. Blockers and Unfair Canada Pop-ups The post The Brief: Ice Festivals and Big Rings appeared first on Event Marketer. Oh, and the Ravens made it (artificially) snow each day.
The show requires an efficient design strategy that allows DISH’s partners to present their individual marketing, but that overall maps back to their collaborations with DISH. Each kit represented a thematic city build, like a hotel, apartments, a local bar, as well as a city park area with a stage for presentations.
We wanted to take customers outside of the show floor and didn’t want to make them listen to another marketing speech,” says Luiz Pustiglione, marketing director at Caterpillar. “We Partners: GES, Converse Marketing People profiles, story pitches and all other trade show coverage: Send us a note.
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. The brand additionally served as presenting sponsor of the Variety Interview Studio. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels.
Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer. TRIVIA CONTESTS Palo Alto Networks at HIMSS hosted live trivia at 3 p.m.
This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 Main Street to create Adobe House, which from Jan. A special focus of Adobes is around helping filmmakers market their work, with Freeland herself leading a panel on marketing effectively with the tools available.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Hot Dog High Teas, The White Lotus IRL and sweet-smelling takeovers. After the screening wrapped, attendees were treated to an exclusive cast panel presented by Threads, and hosted by Tan France.
As part of the agreement, Avanti West Coast, which operates train services connecting London, Birmingham, Manchester, Liverpool, Edinburgh and Glasgow, will be presenting their offer at the miaSummit exhibition taking place in Liverpool on 7 November.
How can experiential marketers achieve greater success in making a compelling business case and confidently navigating executive conversations? In a dynamic and enlightening session at PCMA Convening Leaders, Angie Smith, CEO of InVision Communications , shared hard-earned lessons on presenting data to the C-suite. The takeaway?
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. Just next to the carriage was a screen presenting the brands Zen Commute campaign film, along with information on the audio content, which was displayed like a traditional train timetable.
As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. ” Dont forget the transition moments.
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
The Tampa Convention Center welcomed 22,241 fans from April 3-6 for the Womens Final Four fan festival, Tourney Town presented by Capital One, and Saturday marked the highest single-day attendance since 2018. A ceremony in honor of the NCAA Womens Final Four Legacy Project presented by Dove took place on April 2. Lane Riverfront Park.
The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.
By blending the physical and digital worlds, it allows guests to stay present in their environment while experiencing tech-driven enhancements. THE ROLE OF DATA FOR EVENT MARKETERS Data has become essential for event marketers, offering insights into what truly engages and drives audiences.
Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.
A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.
Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.
A new soundproof meeting room hosted press events and presentations for larger groups. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer. This year, we took a deliberate approach to align it to our business priorities and mapped our presence to deliver that.
The Power of Multicultural Events in Brand Growth Multicultural events present a powerful opportunity for businesses to expand their reach and strengthen customer engagement. of total advertising and marketing expenditures, indicating a significant opportunity for brands to better connect with these diverse audiences.
The brands lively group of stage presenters brought kids up on stage for live trivia games that also included audience participation throughout the day. But Toyota, which dedicated the majority of its exhibit to its partnership with the NFL, may have taken the cake in the category.
They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.
Runners and their families walked through a portal entrance flanked by mirrored showcase displays, past the wall that presented the evolution of running gear, and onto the newest offerings. The post You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo appeared first on Event Marketer.
Agency: Day One Agency) Photo credit: Alison Yin/AP Content Services for American Express AT&T Returning once more as presenting sponsor of NBA All-Star, AT&T had a multifaceted presence in San Francisco. It also served as presenting sponsor of the NBA x HBCU Classic. Agencies: Wasserman, experiential; Extension PR, p.r.)
Can you confidently talk about the future of event marketing? The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Have you got the handle on hybrid?
In other news, Canadian football buffs could attend viewing parties in Toronto, Montreal and Vancouver at the start of the NFL season as part of The Huddle, presented by Captain Morgan , the third iteration of the fan experience. Agency: NFuse 360 Marketing J.C.A. The roadshow continued on through Oklahoma, Arizona and California.
Presented by Complex, a pop-up on Oct. Agency: Momentum Worldwide) ENCHANTÉ Enchanté, the clothing brand started by former Formula 1 driver Daniel Ricciardo, returned to Austin with the Enchanté Garage Pop-up shop, presented by Cash App, at Antone’s, Oct. Grand Prix weekend.
Pickett will be speaking to event organisers, in house event professionals, and event marketers from across public and private organisations, both in the UK and internationally. Just a day later, Stephen will be delivering both a presentation at Event Tech Live, and a smaller focus group.
SPORTS AT CENTER STAGE A host of NRF 2025 exhibitors presented their products and services in the context of sports fandom. The post NRF 2025: Five Exhibit Design Trends from Retails Big Show appeared first on Event Marketer.
As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, theyre creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time. Brand ambassadors were nearby to answer questions.
Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. Health care conferences can often come off as sterile. When we stopped by on day two of the expo, the painting was halfway to being completed.
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