Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

OCTOBER 11, 2024

and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. trillion by the end of 2024. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.

Tourism 242

Tourism Travel 2025 Airlines 242

Event Marketer

MARCH 14, 2025

Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. Health care conferences can often come off as sterile. When we stopped by on day two of the expo, the painting was halfway to being completed.

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Trade Shows 2025 Social Media Conference 220

Event Marketer

FEBRUARY 19, 2025

Agency: Day One Agency) Photo credit: Alison Yin/AP Content Services for American Express AT&T Returning once more as presenting sponsor of NBA All-Star, AT&T had a multifaceted presence in San Francisco. It also served as presenting sponsor of the NBA x HBCU Classic. Agencies: Wasserman, experiential; Extension PR, p.r.)

2025 246

2025 Apparel Sports Sponsorships 246

Smart Meetings

APRIL 1, 2025

As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. Here are five proven strategies to help you market your outdoor spaces, attract bookings, and elevate your revenue potential for the 2025 season.

Social Media 130

Social Media Sustainability Hotels 2025 130

Attendease

SEPTEMBER 22, 2023

Did they interact with the presenters and each other? Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. This includes venue costs, marketing, speaker fees, and logistics. Also, consider the amount and type of media coverage your event received.

Social Media 396

Social Media Financial Sponsorships Events 396

The Planner's Lounge

OCTOBER 13, 2024

Marketing Efficiency: Focused marketing becomes more straightforward when you understand precisely who your ideal client is. Research Market Trends: Stay informed about emerging trends and see if any align with your interests. Evaluate the Competition: Identify less saturated areas that may present opportunities.

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Marketing Financial Social Media Events 98

Eventmobi

JUNE 17, 2020

However, it’s important to realize that presenting at a virtual event is very different from in-person. So, as a presenter, you need to be doubly cautious in ensuring you engage your audience early on in your session and enhance the experience by delivering an effective presentation. Cover one takeaway per slide.

Trade Shows 195

Trade Shows Social Media Travel Conference 195

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 317

Tech Event Marketing Marketing 2026 317

Event Marketer

APRIL 17, 2024

Wendy’s sponsorship this year came to life through scale and service in fan experiences at both NCAA Final Four championships: the men’s Tip-Off Tailgate presented by Nissan, April 6-8, at State Farm Stadium in Glendale, AZ; and at the women’s Party on the Plaza presented by Buick, April 5-7, at Rocket Mortgage FieldHouse in Cleveland.

Sponsorships 313

Sponsorships Social Media Sports 2024 313

Attendease

FEBRUARY 28, 2022

Curating a fantastic first impression to both your customers and the market-at-large can have a drastic, long-lasting impact on your product’s success. . This way, everyone executing your marketing is aligned in correctly promoting the product’s branding, unique selling propositions, and key features. . Momentum is everything!

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Social Media Retail Automotive 2021 370

Attendease

DECEMBER 27, 2023

Effective Event Promotion Using Social Media Social media continues to be an indispensable tool in the promotion of events. Organizers may draw more people to their events by using tools like targeted marketing, trending hashtags, and interesting content.

2024 370

2024 Event Planning Social Media 2023 370

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Smart Meetings

APRIL 10, 2025

For hotel sales managers, this trend presents both an opportunity and a challenge: to rethink traditional strategies and create innovative solutions that cater to this growing segment of smaller, frequent meetings while maintaining profitability and service excellence.

Hotels 130

Hotels Meetings Advertising Hospitality 130

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Expo Pass

OCTOBER 6, 2021

Post-event marketing can wait for a day. Good… Now let’s talk marketing. Between Zoom, social media, and email, everyone everywhere is literally just a click away. Try recutting this footage to capture the best parts and to create meaningful reels for social media. Sound good? Let’s get to it!

Event Marketing 156

Event Marketing Marketing Social Media Speakers 156

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

JULY 2, 2024

The marketing campaign started back in March with the release of the Official Green and Official Black Trailers on Max’s YouTube channel that had fans choosing a side with their views. The Associated Press sent a reporter out to confirm that the banners on the bridges were not present and that they were, in fact, part of a social media stunt.

Social Media 293

Social Media Sports Marketing Event Marketing 293

Event Marketer

JUNE 13, 2022

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

2022 352

2022 Advertising Sports Social Media 352

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app.

Social Media 279

Social Media 2021 Trade Shows Events 279

Attendease

SEPTEMBER 13, 2023

For example, a tech-savvy audience might prefer a more interactive session with live chat, while a more traditional audience may be more comfortable with a simpler, lecture-style presentation. Once your outline is complete, it’s time to prepare your presentation materials, whether they are slides, videos, or infographics.

Social Media 395

Social Media Education Management Tech 395

Smart Meetings

JUNE 7, 2024

She brings over 25 years of experience, much of it in leadership roles, in the experiential brand marketing industry. Her work has played a critical role in its present-day success. Jacob Kipping Jacob Kipping, Enchantment Resort Enchantment Resort appoints Kipping as general manager.

Social Media 246

Social Media Hospitality Food and Beverage Advertising 246

Smart Meetings

SEPTEMBER 27, 2018

With so many devices vying for our attention, it’s easy to see how our dependence on these electronics can be viewed as a hurdle for presenters, especially as they are confronted with a sea of bowed heads distracted by other content. How can planners help presenters compete with the ubiquity of handheld devices? Take notes.

Social Media 263

Social Media Conference Technology Sports 263

Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

Event Marketing 195

Event Marketing Marketing Social Media Event Management 195

Attendease

NOVEMBER 18, 2021

While you might think that the sharing of information through presentations and workshops is what your audience wants to pay for, remember that information is now widely accessible and free thanks to the internet. This is an old marketing trick we all have heard of. Marketing channels. Research Other Events. Odd/ Even Pricing.

2022 366

2022 Social Media Advertising Financial 366

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across social media platforms for cohesion and to aggregate conversations.

Social Media 279

Social Media 2005 2010 Speakers 279

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well. Make the Event Comfortable.

Social Media 368

Social Media Speakers Transportation Marketing 368

Event Marketer

APRIL 11, 2022

HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” million impressions including press, social media and physical interactions. for its ‘Minx’ Series appeared first on Event Marketer. Agency: Lupine.

Social Media 334

Social Media Transportation Travel Hotels 334

Event Marketer

FEBRUARY 7, 2022

PHENOMENAL media company, which focuses on women and historically excluded communities, was also on-site to encourage visitors to celebrate themselves by engaging in a social media photo opportunity and posting across social media about the “phenomenal role(s)” they play in life, be it an entrepreneur, sister or friend.

Fashion 246

Fashion Social Media Financial Entertainment 246

Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. Social media is by no means less important now than it was in 2016, but what’s interesting to see is the way its usage continues to evolve within the events and meetings industry.

2019 375

2019 Event Planning 2016 2018 375

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Attendease

AUGUST 15, 2023

The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Or are you looking to foster employee learning with an engaging digital presentation? Regularly engaging the audience throughout the presentation is also key.

Tech 364

Tech Education Social Media Management 364

Smart Meetings

MAY 17, 2021

Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos. Also be sure to include the speakers’ Twitter handles in the program, in any handouts, and preferably on screen during the presentation. Make It Shareable.

Speakers 299

Speakers Food and Beverage Social Media Entertainment 299

GEVME

JULY 6, 2020

To effectively do this, use social media and email marketing. But in general, social media alone can do an excellent job of effectively announcing your event. . Make sure your images’ size and format are compatible with social media sites like Facebook and Instagram. Social Media Monitoring.

Social Media 296

Social Media Wireless Venues Events 296

Smart Meetings

MARCH 4, 2019

The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report. Start your dialogue with decision makers through more personal communication, either at networking events or via social media.

Sponsorships 254

Sponsorships 2019 Advertising Social Media 254