Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. The million-dollar question is: What happens to face-to-face marketing if we’re spending all of this time in virtual environments? IDENTIFY YOUR ‘WHY’.

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Tech Event Marketing Marketing 2026 321

Velvet Chainsaw

APRIL 12, 2017

In the submission form, ask if this session has been presented at another industry conference. Take a page from agile tech developers who now do multiple sprints for complex projects. This will deliver improved marketing value, increase relevance, and chunk the process for both staff and volunteers. Avoid spin.

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Speakers 2013 Consulting Education 279

Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. A new soundproof meeting room hosted press events and presentations for larger groups.

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2025 Tech Technology Event Marketing 278

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Attendease

NOVEMBER 6, 2024

Marketing emails need multiple rounds of review? Start with your major deadlines — things like venue confirmation, registration dates , and marketing campaign launches. Time management A workback schedule helps you allocate the right amount of time for each task. Your schedule accounts for that. Venue contracts take weeks to finalize?

Event Planning 370

Event Planning Contracts Risk Management Speakers 370

Prestige Events Magazine

MARCH 21, 2025

Gavin Brennan Gavin joins Davis Events Agency from Keywords Studios – a Global gaming tech company now valued at over $2bn and one of the biggest gaming tech companies in the world, and was previously in a senior role in Websummit, leading one of the world’s biggest tech conferences and expos.

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Tourism Healthcare Tech Global Events 257

Event Marketer

JANUARY 9, 2025

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

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2025 Trade Shows Technology Event Marketing 290

EventMB

JUNE 6, 2021

Virtual and hybrid events present new opportunities for event planners and marketers, but they also bring with them a lot of terminology that may be unfamiliar to many. The recent explosion of virtual and hybrid event tech has helped the […].

Event Tech 245

Event Tech Tech Events Marketing 245

Prestige Events Magazine

NOVEMBER 13, 2024

Pickett will be speaking to event organisers, in house event professionals, and event marketers from across public and private organisations, both in the UK and internationally. Just a day later, Stephen will be delivering both a presentation at Event Tech Live, and a smaller focus group.

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2025 Event Tech Tech Technology 262

Event Marketer

JANUARY 16, 2025

SPORTS AT CENTER STAGE A host of NRF 2025 exhibitors presented their products and services in the context of sports fandom. Consider IBM, which showcased watsonxs latest AI tricks with the help of live ping-pong matches between attendees that underscored how its tech is used in pro tennis and golf tournaments.

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2025 Retail Trade Shows Sports 279

Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

Healthcare 261

Healthcare Tech 2025 Transportation 261

Prestige Events Magazine

NOVEMBER 27, 2024

Can you confidently talk about the future of event marketing? The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Have you got the handle on hybrid?

2025 264

2025 Meetings Education Speakers 264

Event Marketer

FEBRUARY 25, 2025

As all good marketers know, a keynote needs to be at the intersection of what the audience is needing and what they want to hear, and what we want to deliver, and if, and when, that intersection hits, then its the right time for us to say, Weve got a great story. The keynote from 8:30 to 10:00 a.m.

2025 299

2025 Sustainability Entertainment Technology 299

Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Hyper-target markets.

Marketing 360

Marketing Sustainability Insurance 2023 360

Event Marketer

FEBRUARY 10, 2025

At the foundation of Quests new event strategy was distinctive, artistic branding that immersed participants in a visual journey across the NXT FY25 experience , in addition to a high-energy, music festival-themed kickoff called X-Fest and a rage room, where employees could grab an NXT-branded baseball bat and smash old tech.

2024 264

2024 2025 Conference Tech 264

Smart Meetings

DECEMBER 28, 2018

Yes, the event business has officially entered the realm of high-tech. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game. Here are the 11 event tech trends you don’t want to miss. Travel Tech: Biorecognition could eliminate lengthy screening lines at airports.

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2018 Event Tech Tech Wireless 270

Smart Meetings

FEBRUARY 11, 2022

a multimedia design and tech company, to map out best practices for putting the technology to work in the conference center, and he shared experiences developed alongside event organizers who understood the possibilities. Ford at 2020 Essence Festival; Photo credit: Bluewater Tech. But what does it take to access VR tech?

Tech 279

Tech Food and Beverage Social Media Entertainment 279

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. More : Event Tech: Survive and Thrive Guide.

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Marketing Speakers Technology Event Tech 291

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. Ultimately, more than half of Tech World ’24 attendees engaged with the AI Journey Accelerator, which will now be a permanent feature of Lenovo’s trade show presence moving forward.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

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2024 Marketing Trade Shows Sponsorships 317

Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer. 1 in Las Vegas.

Tech 290

Tech Trade Shows Sustainability 2023 290

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Holograms as Speaker Catcher “The No. They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. And when they show up, how do we get them involved?

Speakers 246

Speakers Technology Trade Shows Events 246

Smart Meetings

AUGUST 14, 2024

Augmented reality, 3D Visualization and AI add branding, logistics and meaning to programs Could event tech end up being a meeting professional’s best friend after all? Read More : Can Event Tech Save the World? ” A logo or picture could be the gateway to slide presentations, PDF resources or product demos. .

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Event Tech Tech Trade Shows Technology 200

EventTechBrief

OCTOBER 25, 2018

A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. He also noticed that the flashiest of tools were getting attention while other less shiny, but hugely effective (bottom-line changing) tech was left lurking in the shadows. Attendance at Event Tech Live is free.

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Event Tech Tech Event Technology Technology 219

Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.

Marketing 244

Marketing Global Events Consulting Events 244

Event Marketer

MARCH 5, 2025

The shop-inspired setting featured tangible touchpoints that showed how merchant partners use Adyens payment tech to bridge the gap between online and offline retail with tools like tap-to-pay solutions and AI-powered payment platforms.

Retail 193

Retail 2025 Apparel Trade Shows 193

Attendease

AUGUST 15, 2023

The Merriam-Webster dictionary defines a webinar as a live, online educational presentation during which participants can submit questions and comments. Or are you looking to foster employee learning with an engaging digital presentation? Lastly, you’ll need to build out your tech stack to ensure seamless execution.

Tech 364

Tech Education Social Media Management 364

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 based event tech veteran Matthew Donegan-Ryan joins as CEO with founder Trevor Gardiner, who was CEO, taking on the role of executive director of product innovation. as a $1 trillion market opportunity. Glisser Raises $4.9M in Private Equity Funding. May 17, 2022.

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Event Tech Tech 2021 2022 209

Smart Meetings

FEBRUARY 21, 2025

Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. Here are three pivotal trends that are transforming how premium properties can differentiate themselves and deliver exceptional value.

2025 130

2025 Meetings Sustainability Negotiating 130

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

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Conference 2018 Marketing Tech 294

Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. market in 2024).

Trade Shows 298

Trade Shows 2024 Tech Marketing 298

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The marketing team behind Stoltenberg Consulting Inc. Cisco used its presentation area for 15-minute sessions on current trends in health care, and from 5-6 p.m.

Trade Shows 328

Trade Shows Tech Speakers Consulting 328

Prestige Events Magazine

JANUARY 8, 2024

Key 2024 Event Tech Trends Unveiled at Strata’s Insight Event Attendees at the Strata Insights event, at The Ned in London before Christmas, were treated to a preview of some of the most important tech trends which will shape the events industry in 2024 and beyond. Two examples were presented.

Tech 147

Tech 2024 Event Tech Sustainability 147

Attendease

AUGUST 26, 2024

From the tedium of manual registration and spreadsheet wrangling to the headache of juggling different tools for websites, email marketing, agenda builders, and more… It’s a recipe for frustration and overwhelm. First, aligning the event objective with organizational goals while staying on budget is an ever-present balancing act.

Corporate Events 370

Corporate Events Event Planning Negotiating Trade Shows 370

Event Marketer

SEPTEMBER 12, 2024

To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software. And we used that artwork to tell this story about merging the past and the present.” I love the symbolism of us getting out of this old tech mindset. It’s a better presentation.

Conference 299

Conference Apparel 2024 Tech 299

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

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2022 Advertising Sports Social Media 352

Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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2024 Trade Shows Wireless Hospitality 312